Bengaluru, 18^th Oct 2024 – NUQO Animal Nutrition India Pvt. Ltd., a leader in innovative animal nutrition solutions, is excited to announce the appointment of Reena Rani as Head of Marketing, South Asia. In this role, Reena will oversee all marketing functions and will lead strategies & key initiatives of NUQO in the South Asia region and will be driving growth and engagement across key markets.

Reena brings over 12 years of extensive experience in marketing. Campaigns, pricing strategy, digital marketing, content creation, social media strategy, branding, marketing communication, and business analytics are her core strengths. Her deep expertise spans across top industry players such as Cargill and Novus, where she developed and implemented marketing programs that delivered measurable success.

With a strong academic background, Reena holds a master’s degree in industrial chemistry and an advanced Diploma in Digital Marketing and Analytics from the prestigious Indian Institute of Management, Kozhikode (IIMK). Her blend of technical knowledge and strategic marketing insights makes her a valuable addition to NUQO India’s leadership team.

Ewenn Helary, CEO
NUQO Feed Additives

“We are thrilled to have Reena join us at NUQO. Her proven ability to lead and execute innovative marketing strategies will be instrumental in expanding our presence in South Asia,” said Ewenn Helary, CEO at NUQO Feed Additives. “We are confident that Reena’s leadership will bring fresh perspectives and help elevate our brand in the region.”

Neeraj Kumar Srivastava
Managing Director, South Asia
NUQO Feed Additives

“We are delighted to welcome Reena to the NUQO team. Her deep understanding of the South Asia market and her exceptional track record in marketing make her the perfect fit to lead our efforts in this important region. Reena’s leadership will help us strengthen our marketing capabilities and further solidify NUQO’s position as a leader in animal nutrition solutions. We look forward to the innovative strategies she will bring to the table,” said Neeraj Kumar Srivastava – Managing Director, South Asia.

Stephanie Ladirat, Technology Director
NUQO Feed Additives

“We are thrilled to welcome Reena to the NUQO team. She brings a unique blend of technical expertise and sharp strategic marketing insight,” said Stephanie Ladirat, Technology Director at NUQO Feed Additives. “Her skills and vision will be key assets as we drive growth and innovation in South Asia market. We are looking forward to collaborating with her and see her talents and ideas flourish”

Reena’s appointment comes at a pivotal time for NUQO as the company continues to expand its footprint in the global animal nutrition market. Her role will be crucial in driving customer engagement and market penetration, further positioning NUQO as a trusted provider of natural, sustainable animal nutrition solutions.

About NUQO Feed Additives
NUQO© is a pioneer in combining phytogenics & phycogenics with a unique and cutting-edge micro- encapsulation technology that preserves efficacy and ensures optimal release of active ingredients.

Based on this expertise, NUQO© promotes various solutions that help professionals to better address challenges related to performance, health or welfare of animals.

For more information, please contact: info@nuqo.eu

AB Vista, a leading global supplier of innovative feed ingredients and technical services, is pleased to announce the appointment of Mr. Atmaram Yadav as the new General Manager of South Asia. This strategic appointment is set to mark a significant milestone in the company’s ongoing commitment to excellence and growth in the region.

Mr. Atmaram Yadav brings a wealth of experience to his new role, with an impressive career spanning over 25 years in the poultry industry. Over the past 14 years, Mr. Yadav has been an integral part of AB Vista, where his leadership and expertise have played a pivotal role in driving the company’s success.

Throughout his tenure at AB Vista, Mr. Yadav has demonstrated exceptional acumen in market development, customer relations, and strategic planning. His deep understanding of the poultry industry, coupled with his innovative approach, has been instrumental in expanding the company’s footprint and enhancing its market position. His contributions have not only strengthened AB Vista’s presence in the industry but have also paved the way for innovative solutions that address the evolving needs of the market.

In his new role as General Manager of South Asia, Mr. Yadav will oversee the operations and strategic initiatives in the region, focusing on driving growth, enhancing customer engagement, and fostering innovation. His extensive experience and proven track record make him ideally suited to lead AB Vista into a new chapter of success.

“I am honoured to take on this new role and lead the South Asia region for AB Vista,” said Mr Atmaram Yadav. “I look forward to working closely with our talented team and valued partners to continue our journey of growth and innovation. Together, we will build on our achievements and strive to deliver exceptional value to our customers.”

Dieter Suida, Global Commercial Director of AB Vista, expressed his confidence in Mr. Yadav’s appointment, stating, “Atmaram’s extensive industry experience and deep knowledge of our business make him the perfect fit for this role. His leadership will undoubtedly contribute to our continued success and strengthen our commitment to delivering innovative solutions to the poultry industry in South Asia.”

Under Mr. Yadav’s leadership, AB Vista is poised to further consolidate its position as a market leader in the region, driving forward with renewed energy and a clear vision for the future.