In 2024, the “Year of Elections,” global leadership shifts are shaping new directions in trade and policy. CrushCon organised by U.S. Soybean Export Council (USSEC) at Hotel Sofitel Palm Jumeirah, Dubai, embody this year’s theme, “Electing to Trade.” The conference was attended by more than 100 delegates from South Asia; India, Nepal, Pakistan, Sri Lanka besides USSEC Team from Dubai and Senior Soybean Association Board Members from USA, brings into focus the connections between politics, trade and globalisation, particularly within supply chains, economic frameworks, and supply-demand factors.

The first day session opened with welcoming remarks from Mr. Kevin Roepke, Regional Director – South Asia & Sub-Saharan Africa (SAASSA), US Soybean Export Council, who introduced the key themes for conference that included

Ms. Valerie Brown, Regional Agricultural Counselor at USDA Foreign Agricultural Service (FAS), who discussed market development in the GCC, emphasizing the collaborative efforts between USSEC and USDA. Mr. Kevin Roepke said “Food inflation squeezes the middle class and erodes disposable income. The easiest way to reduce food inflation and thus improve the standards of the middle class is to lean into trade. Through trade, we can make healthier food more affordable and available to the middle class of South Asia.”

Mr. Jim Sutter, the dynamic CEO of USSEC, shared insights into the soy industry’s growth and USSEC’s commitment to sustainable solutions in nutrition. emphasized how trade is an integral channel to provide food and nutrition security, Mr. Sutter highlighting its key benefit of moving goods from point of surplus to point of deficit.
While trade helps maximize income in producing countries it provides consuming countries with availability of competitively priced products. He discussed the power of comparative advantage citing the example of Costa Rica. While Costa Rica specializes in producing bananas and coffee, the U.S. specializes in soybeans and corn. Through trade, these countries mutually benefit from high quality and competitively priced products.

Mr. Jim Sutter, CEO, USSEC presented a Special Appreciation to Mr. Kevin Roepke, Regional Director – South Asia & Sub-Saharan Africa (SAASSA).

Mr. Lance Rezac, USSEC Chair, provided a perspective on how U.S. farmers are meeting the demand for food while remaining environmentally responsible. Mr. Lance Rezac, said U.S. Soybean Export Council (USSEC) focuses on differentiating, elevating preference, and attaining market access for the use of U.S. Soy for human consumption, aquaculture, and livestock feed in 80+ countries internationally. USSEC members represent the soy supply chain including U.S. Soy farmers, processors, commodity shippers, merchandisers, allied agribusinesses, and agricultural organizations. USSEC is funded by the U.S. soybean checkoff, USDA Foreign Agricultural Service matching funds, and industry.

In a session on “US Soy Policy Needs Post-Election,” Daryl Cates, Chairman, American Soybean Association (ASA), highlighted the priorities for U.S. soy in Congress’s lame duck session. He emphasized the value of Market Access Program (MAP) and Foreign Market Development (FMD) funding and the potential impact of future free trade agreements (FTAs) on U.S. soybean exports.

The keynote presentation was by Mr. James Fry, Glenauk Economis. A standout keynote fireside chat, “Electing to Trade,” featured former USDA Secretary Dan Glickman in conversation with Kevin Roepke, exploring how trade policies could evolve following global elections. The first day morning session concluded with the panel “Pakistan Two Years On,” sponsored by the South Dakota Soybean Checkoff, where Zain Mahmood and Shahzad Ali Khan shared advancements and partnerships in Pakistan’s agricultural sector. CRUSHCON Dubai and HUNGERCON Dubai continue to bring insightful dialogues, networking, and fresh perspectives toward a sustainable future.

The afternoon sessions of CRUSHCON Dubai continued to delve into the intricacies of global trade and its implications, with a focus on geopolitics, market dynamics, and sustainability. The keynote address on Geopolitical Economics featured Ms. Trinh Nguyen, Senior Economist for Emerging Asia at Natixis, who provided insights into the evolving landscape of emerging markets, particularly in Asia. Her perspectives, widely respected across international news platforms, are invaluable for understanding the region’s economic pulse. In the session titled Global Oilseeds Spotlight, David Mielke, Director at Oil World in Germany, addressed the relationship between low corn and soybean prices and their potential to drive a global boom in the livestock and poultry sectors. His analysis brought forward important discussions on supply and demand dynamics in the industry.

Mr. Jaison John, Regional Head of Market Intelligence- South Asia, USSEC spoke on “How Policies Have Distorted Regional Prices for Feed Ingredients” and shed light on the complexities of trade policies that have affected feed ingredient pricing, making previously affordable sources of animal protein some of the most expensive globally. The Freight Sector Spotlight, presented by Mr. Voytek Chelkowski from Seamind Blue Ocean, highlighted the impact of freight volatility on margins. He emphasized the importance of understanding FOB versus C&F purchase decisions within the current geopolitical climate.

A significant moment came with the SUSS Logo Signing, where Nepal joined the initiative for sustainability, welcoming five companies into the fold, including Valley Group (NP), Kosmo Feed Mills (SL), Adamjee Lukmanjee (SL) and Nel Farms (SL),. Presenting this initiative were Ms. Deeba Giannoulis, Dr. Pawan Kumar and Dr. Athula Mahagamage.

The afternoon concluded with a keynote address on US Soy’s Commitment to Global Nutrition Security, showcasing the dedication of senior USSEC leadership to enhancing global nutrition.

Recognizing Pioneers Making an Impact in South Asia’s Protein Value Chain Each year, through its HungerCon event powered by Right to Protein, USSEC recognizes and celebrates outstanding contributors to the protein value space in South Asia.

Ms. Deeba Giannoulis, Regional Head of Corporate Affairs-SAASSA, reflected on the origins of HungerCON and the legacy of past winners who have paved the way for advancing the discourse on nutritional security. This year’s esteemed ‘HungerCon Award’ was awarded to Dr. Soumya Swaminathan, Chairperson of the M.S. Swaminathan Research Foundation in India for her pioneering work in integrating science into health policymaking. Other notable nominations included Mr. Iqrar Ahmad Khan, Vice Chancellor, University of Agriculture in Faisalabad, Pakistan and Mrs. Vibha Ahuja, Chief General Manager, Biotech Consortium India Limited from India.

The second day of CRUSHCON Dubai 2024 brought forward insightful discussions and innovative solutions aimed at advancing sustainability and global nutrition. Ms. Deeba Giannoulis, Regional Head of Corporate Affairs-SAASSA, introduced the Soy Sustainability Assurance Protocol, showing how companies can integrate this framework to promote sustainable practices. She spotlighted businesses that have adopted the SUSS logo, signalling their dedication to eco-friendly initiatives within the soy industry.
Ms. Christelle Cordahi, Regional Human Utilization & Nutrition Consultant at USSEC, presented on the importance of incorporating diverse protein sources, both animal and plant-based, to support a balanced diet. Her insights underscored the essential role of soy in overall health.

Ms. Tori Sorensen, Chair of the SEC Global Advisory Panel, shared the impressive growth and influence of the Soy Excellence Center (SEC) worldwide, which have significantly contributed to knowledge sharing and training in the soy sector. By providing free, accessible and comprehensive training options, Soy Excellence Center empowers professionals to stay updated with the latest trends and innovations in their fields. Soy Excellence Center courses adds tremendous value to industry workforce engaged in the protein value chain.

Ms. Tori Sorensen, Chair of the SEC Global Advisory Panel, presented the ceremonial SEC lapel pin to Mr. Ricky Thaper, Regional Advisory Council (RAC) Member Soy Excellence Center-India.

Dr. Tom D’Alfonso, Director of Animal & Aquaculture at USSEC, highlighted the value of optimizing feed nutrient profiles, stressing that not all soy is created equal. He described how U.S. soybean meal is tailored to maximize nutritional benefits for poultry, fish, and shrimp. In an insightful session, Will McNair, Global Head of Human Utilization at USSEC, discussed the complexities of soybean oil processing. He explained how factors such as damage, maturity, and moisture levels significantly affect the quality of soy oil, emphasizing how U.S. soybeans lead in optimizing refinery operations.

The day concluded with a wrap-up by Mr. Kevin Roepke, summarizing key outcomes and insights from the sessions. He emphasized the collaborative spirit of the conference and its potential to drive positive change in the agriculture and nutrition sectors. Mr. Daryl Cates, Chairman, American Soybean Association, offered a vote of thanks, expressing gratitude to all participants and speakers for their valuable contributions and commitment to advancing global nutrition security.

The CRUSHCON Dubai 2024 has truly set the stage for dynamic and impactful discussions. These conferences are a testament to the dedication of global leaders and experts in the fields of agriculture, nutrition, and sustainability. By bringing together thought leaders, industry professionals, and innovators, the events are fostering meaningful dialogue that is shaping the future of food systems.
The focus on sustainable practices and solutions demonstrates a strong commitment to addressing global challenges, ensuring a healthier and more secure future for all. It’s inspiring to witness how these platforms continue to empower collaboration and inspire change on such a significant scale.

Transforming Soy Production: Mr. Lance Rezac’s Key Insights from the Global U.S. Soy Summit SoyConnext – Ricky Thaper (www.rickythaper.com)

The Global U.S. Soy Summit SoyConnext, held from August 19-21, 2024, at the Hotel Marriott Marquis in San Francisco, was a pivotal event for discussing the future of sustainable nutrition. With over 800 international buyers and sellers of U.S. soybeans in attendance, the summit served as a vibrant platform for showcasing innovations and fostering collaborations within the soy industry.

One of the key figures at the summit was Mr. Lance Rezac, USSEC Chairman & U.S. Soybean Farmer. Mr. Rezac is a distinguished leader in American agriculture, managing the Rezac Land & Livestock Company in Onaga, Kansas. His 20,000-acre farm is dedicated to growing soybeans, corn, and wheat, and also features a state-of-the-art cattle and piggery operation, including advanced practices like silage production for cattle feed.

A fifth-generation farmer, Mr. Rezac’s agricultural journey began early in life, continuing a long-standing family tradition that now extends to his children, the sixth generation in agriculture. Since 1996, he has been a proponent of genetically modified (GMO) soybeans, reflecting a broader trend in the U.S., where 95% of soybean crops are GMO. His farm is equipped with modern technology, including satellite imagery and drones, which enhances precision in crop monitoring and operational efficiency.

During the summit, Mr. Rezac had a notable discussion with Mr. Ricky Thaper, Member of USSEC Trade Team from South Asia. This conversation provided valuable insights into the competitive advantages of U.S. soybeans on the global stage. Mr. Rezac highlighted several factors that set U.S. soybeans apart, including their exceptional quality, sustainability, and overall value.

Mr. Rezac shared impressive statistics demonstrating the progress U.S. soy farmers have made in sustainable practices. Since 1980, U.S. soy farmers have reduced greenhouse gas emissions per bushel by 42%, improved irrigation water use efficiency by 60%, and increased land use efficiency by 47%. Energy use efficiency has improved by 45%, and soil conservation efforts have enhanced by 34%. Soy production has surged by 130% to meet rising global demand.

Mr. Rezac also told of significant environmental achievements. Between 1997 and 2017, U.S. forestland expanded by 742,000 hectares, while cropland decreased by 3.6 million hectares. Approximately 15% of U.S. farmland is now reserved for conservation, forest development, and wildlife habitat, highlighting a strong commitment to environmental stewardship.

In discussing the factors contributing to the high yields of U.S. soybeans, Mr. Rezac emphasized the importance of technology, including drones and precision agriculture tools, which enable farmers to monitor crop health and optimize input usage with great accuracy. The use of genetically modified seeds has been key to achieving high yields and resilience against pests and diseases. U.S. farmers also produce non-GMO soybeans to meet diverse market demands.

Mechanization and advanced farm equipment further enhance efficiency, improving planting precision and reducing labor costs. Sustainable practices such as cover cropping, crop rotation, and zero-till farming are essential for maintaining soil health and minimizing environmental impact.

Mr. Rezac’s insights at the SoyConnext summit highlighted a comprehensive approach to modern agriculture, blending technological innovation with sustainable practices. This approach ensures that U.S. soybeans remain a top choice for international markets, reflecting a broader commitment to advancing global nutrition and environmental responsibility.

” The summit underscored the ongoing excellence of U.S. soy, driven by a community of farmers and industry leaders dedicated to shaping the future of agriculture while upholding strong sustainability principles. The confidence and trust that my peers have put in me is at the forefront of my mind this week as we will welcome international customers of USSOY from all around the world. In preparation for these interactions, I’m reminded that even though we are in the business of soy; it’s really all about the people and taking the time to listen to their needs and working toward solutions together. In my mind, that’s what opens doors and will lead to win-win scenarios for U.S. farmers, for our customers, and for our growing world.”

Lance Rezac
USSEC Chairman & U.S. Soybean Farmer

In a landmark tour, the U.S. Soybean Export Council (USSEC) Trade Team from South Asia, comprising delegates from India, Nepal, Sri Lanka, Pakistan and Bangladesh, alongside delegates from Nigeria in Sub-Saharan Africa, visited the heart of the U.S. soybean industry. Their journey, organized by USSEC, spanned a week and involved insightful discussions with industry leaders, hands-on farm visits in Missouri and Illinois States and participation in the highly anticipated Global U.S. Soy Summit, “Soy Connext” in San Francisco, California.

Highlights of the U.S. Soybean Industry Tour

Mr. Kevin Roepke, Regional Director for South Asia & Sub-Saharan Africa, USSEC, in the beginning of the tour gave an engaging presentation outlining the team’s schedule. The program featured visits to soybean farms, grain elevator facilities in St. Louis, Missouri and Bloomington, Illinois and an exploration of river lock dam facilities. The visiting Delegation engaged directly with U.S. Soy industry leaders, gaining in-depth knowledge of the nation’s soybean value chain.

The delegation’s visit to the Cargill Grain Elevator Facility in St. Louis offered a unique opportunity to understand the large-scale operations that make U.S. soybeans a dominant force in the global market. Ms. April Sloan, Plant Manager at Cargill, provided a comprehensive tour, showcasing the latest technological innovations in grain storage and export operations.

Further enhancing the delegation’s understanding of cutting-edge agricultural practices, the team visited the Donald Danforth Plant Science Center in Missouri. Here, more than 400 scientists work towards improving global nutrition through crop innovation.

Mr. Mike Manson, Development Officer at the center, led the group through the facility, introducing them to pioneering research aimed at addressing global food security challenges.

In Illinois, the delegation was welcomed by Mr. Jerry Gaffner and Mr. Scott Gaffner, third-generation farmers at Gaffner Family Farm, where they observed sustainable soybean and corn farming practices. The Gaffner family’s dedication to mechanization and environmental stewardship exemplifies the leading role of U.S. farmers in advancing sustainable agriculture.

The visit to Riddell Farm in Sparland, Illinois, continued the delegation’s immersion into advanced farming methods. Mr. Jay Riddell, a fourth-generation farmer, shared the farm’s success in utilizing mechanization to boost crop yields while prioritizing sustainability. This visit was further enriched by the participation of Ms. Eileen Pabst, International Markets Manager at the Illinois Soybean Association and Mr. Mark Read, Vice Chairman of the Global Soy Excellence Center Steering Committee, who provided valuable insights into global agricultural practices.

Global U.S. Soy Summit “SoyConnext”:
At the Global U.S. Soy Summit “Soy Connext” in San Francisco, the U.S. Soybean Export Council (USSEC) hosted over 800 international buyers and sellers from 62 countries. This major event highlighted the strengths of the U.S. soybean industry, with U.S. farmers projected to produce 4.6 billion bushels of soybeans for the 2024/25 crop, marking an 11% increase from the previous year.

A key feature of the summit was the emphasis on sustainability. The Sustainable U.S. Soy (SUSS) label, which promotes products verified by the U.S. Soy Sustainability Assurance Protocol (SSAP) received significant attention.

Rosalind Leeck, USSEC Executive Director, highlighted the growing demand for the SUSS label, with 25 companies recognized at the event for their commitment to sustainability and adoption of the label. Among the recognized companies were Grupo Bios (Mexico), New Anthoney’s (South Asia), Miyoshi Foods Co. (Japan), Sajo Daerim (Korea), PT. Azaki Food Internasional (Southeast Asia), and TTET Oil Union Corp. (Taiwan). The SUSS label, now featured on over 1,000 products globally, reflects U.S. Soy’s commitment to responsible sourcing and environmental stewardship. The summit underscored the importance of collaboration and data-driven insights in advancing sustainable agricultural practices and meeting global nutritional needs.

USSEC Chair Lance Rezac remarked, “It’s truly a humbling experience to bring so many key customers from around the world together to meet with U.S. exporters and expand their understanding of the value U.S. Soy offers. Compared to recent years, the price is right for buyers to benefit from U.S. Soy’s many advantages. While soybeans are sold as a commodity oilseed, U.S. Soy is recognized for its premium quality, which enhances operational efficiencies for livestock farms, feed mills, and oil crushers, introduces better flavor profiles in the soy foods sector, and exemplifies on-farm stewardship with the lowest carbon footprint. Events like Soy Connext are essential for showcasing these strengths and fostering global collaboration.” As I reflect on Soy Connext, I’m struck by the upbeat mood among the soy trade. Prices are great for buyers now, and that was reflected in San Francisco. A sincere thank you to those who purchased U.S. Soy during Soy Connext.

We’re seeing more and more of our customers acknowledging the significant value that comes with choosing sustainable U.S. Soy for their products—and more who are recognizing the value in showing that commitment to sourcing sustainably with a consumer-facing Sustainable U.S. Soy packaging label.

During Soy Connext, U.S. soy farmers sat down to share insights about this year’s crop and talk about on-farm practices and the drivers behind their decision-making.

Ms. Anja Manuel, Cofounder and Partner of Rice, Hadley, Gates & Manuel LLC, at the Soy Connext Conference, gave us a glimpse of geopolitics around the world. Ms. Manuel said that it will continue to be a wild ride, but she believes our best days are still ahead of us.

A Collaborative Future:

Mr. Jim Sutter, CEO of USSEC, expressed the importance of the summit, saying, “Soy Connext serves as a platform for unveiling new data and fostering collaboration. Our technical experts help global customers understand how U.S. soy, with its superior feed conversion ratios and sustainability credentials, is an essential partner in addressing the world’s growing protein needs.”

Mr. Kevin Roepke said SoyConnext is the flagship event for the US Soybean Export Council. Our signature adjunct team tours scatter throughout the United States to showcase the sustainable soybean crop by highlighting the transportation/logistics capabilities, agronomy innovation and explains the incredible value proposition of US soy. US Soy has intrinsic characteristics which set it apart from the world like lower moisture and damage and higher digestibility and metabolizable energy.

Throughout the course of history, we’ve seen that leaning into trade has been a major impetus to achieving rapid economic growth. Moreover, the US is not only the world’s largest exporter of food but also the largest importer. This paradox highlights the need for looking at global markets to increase consumer choice and build more resilient and sustainable food supply chains” – Kevin Roepke, Regional Director- South Asia and Sub-Saharan Africa (SAASSA), USSEC

Mr. Jaison John, Team Lead – India at USSEC, further elaborated on the vital role U.S. Soy can play in enhancing food security for India’s vast population amidst inflationary pressures. “Ensuring nutritional security for India’s population of 1.4 billion is a significant challenge, but U.S. Soy can be a vital partner in this effort,” he said. “With its high-quality protein and versatile food applications, U.S. Soy can enhance food security, support sustainable agriculture, empower local communities, and foster economic growth.”

Ms. Colby Pinkstone, Senior Director, Strategic Programs at US Soybean Export Council moderated one of the sessions on second day.

The delegates were able to interact with farmers to lean how this is possible and what make US soy so unique. Together, our industries were able to build stronger relationships; and by collaboration and connection at events like this, we can nourish the world.

Throughout the course of history, we’ve seen that leaning into trade has been a major impetus to achieving rapid economic growth. Moreover, the US is not only the world’s largest exporter of food but also the largest importer. This paradox highlights the need for looking at global markets to increase consumer choice and build more resilient and sustainable food supply chains”

During the event, Mr. Naveen Pasuparthy, President of the Karnataka Poultry Breeders and Farmers Association (KPBFA), signed a landmark Memorandum of Understanding (MOU) with USSEC to promote the Soy Excellence Center (SEC) program in Karnataka State. This MOU reflects a shared commitment to enhancing global nutritional security through sustainable and innovative practices.

The Soy Excellence Center (SEC) and U.S. Soybean Export Council are already offering free online courses in India, including the SEC India Poultry Production and Management course and the Feed Milling Basic Certificate Course. These programs equip trainees with foundational knowledge and continued learning through the SEC digital platform, providing both regional and international exposure. As the poultry industry increasingly requires skilled experts, this initiative is vital in preparing the next generation to sustain and advance the sector.

At the Soy Excellence Center (SEC) Global Advisory Panel meeting, Ms. Tori Sorensen, Chairperson of SEC, welcomed the attendees, which included leadership from USSEC, state soybean associations, and SEC Regional Advisory Council members from across the globe. Mr. Mark Read, Vice Chairman of SEC, updated the panel on ongoing activities, while committee chairs reviewed the budgets allocated to SEC initiatives.

Dr. Vijay Anand, Center Lead – India, Soy Excellence Center, highlighted the SEC’s alignment with India’s “Skills India” program. Launched in January 2024, SEC in India has already introduced specialized courses in poultry, feed-milling, and soy foods, marking significant progress in industry skill development. Dr. Vijay emphasized that India’s large animal husbandry and soy foods sectors require significant workforce training, and SEC’s globally sourced expertise is helping prepare young professionals for the challenges and opportunities in these sectors.

There was Regional Panel Introduction by Center Lead, Global Advisory Panel Member and Regional Advisory Council. The meeting ended with the closing comments from Mr. Jim Sutter, CEO, USSEC.

The U.S. tour and Global Soy Summit “Soy Connext” have highlighted the U.S. soybean industry’s dedication to sustainability and innovation. The insights and experiences gained are set to greatly impact efforts to promote U.S. soy in South Asia and beyond. The support and hospitality from the U.S. Soybean Export Council and the Soy Excellence Center have been invaluable, driving advancements in global nutritional security and fostering stronger international collaborations.

As the summit concluded, it became evident that international cooperation is key to advancing sustainable agricultural practices and meeting the world’s increasing protein demands. The event served as a powerful testament to the U.S. soy industry’s commitment to innovation, sustainability, and global partnerships.

Myself as one of the member of the South Asia delegation and the Regional Advisory Council Member of the Soy Excellence Center, this tour has deepened our understanding of the U.S. soybean industry’s commitment to sustainability, innovation, and global nutrition. The experiences and insights gained will have a lasting impact on our efforts to promote U.S. soy in South Asia.” My gratitude to Mr. Kevin Roepke, Regional Director for South Asia & Sub-Saharan Africa; Ms. Deeba Giannoulis, Regional Head of U.S. Soy Marketing & Sustainability; Ms. Hibah Ameer, Regional Head of Communications; Mr. Jaison John, Country Lead- India; Dr. Vijay Anand, Center Lead-India, Soy Excellence Center, Mr. Pawan Kumar, Country Lead- Nepal; Mr. Saram Pokhari, Country Lead-Pakistan; Mr. Khabibur Rahman, Country Lead- Bangladesh; Dr. Khurram Shahbaz, Regional Special Projects Facilitator, South Asia, Ms. Dhanu and Mr. Tara S Rawat from USSEC India, Ms. Nikita from USSEC Dubai and all other team members of the U.S. Soybean Export Council for their efforts in highlighting the sustainability and global benefits of U.S. soy.

(Poultry Creations: A Monthly Magazine for Poultry Industry)

Poultry Federation of India Team interacts with US Soybean Export Council Delegation on Feed and Farming in India & USA followed by visit to Khushboo Feed Mills Pvt Ltd Feed Unit and Farms

On April 21st, 2024, Poultry Federation of India Team and a high-level delegation from the United States had a good interactive meeting. The USA delegation comprised of Mr. Lance Rezac, Chairman of USSEC; Mr. Jim Sutter, CEO of USSEC; Mr. Brad Doyle, Board of Director of the American Soybean Association; Mr. Kevin Roepke, Regional Head of USSEC, SAASSA Region; Ms. Rebecca Joniskan, representing the Indiana State Poultry Association; Ms. Gretta Irwin, from the Iowa Turkey Federation and Mr. Jaison John, Country Lead India, USSEC. Later the delegation visited the Khushboo Feed Plant and Commercial Broiler Farm near Gurgaon, where they were warmly welcomed by Mr. Sanjeev Gupta, Mr. Rajeev Gupta and Mr. Ashish Gupta at their office.
During the visit, the US delegation expressed their appreciation for the significant expansion and modernization efforts witnessed within the Indian Poultry Industry.

Mr. Ricky Thaper, Treasurer, Poultry Federation of India provided updates on the activities of the Poultry Federation of India and about Indian Poultry Industry and Agricultural Dynamics. Mr. Thaper appreciated the global initiatives of USSEC in collaboration with various stakeholders of the poultry, aqua and livestock industry.

In a gesture of gratitude, the US delegation extended their thanks to the Poultry Federation of India Team and Khushboo Feed Mills Pvt. Ltd., for the enriching exposure to the Indian Poultry Industry.

Mr. Ricky Thaper is the Treasurer of the Poultry Federation of India. With over 35 years of experience in the poultry industry, Mr. Thaper has participated in numerous specialized courses and programs worldwide. Throughout his career, Mr. Thaper has attended prestigious international events including the International Poultry Exposition in Atlanta, USA; the International Exposition for Food Processors in San Francisco, USA; the World’s Poultry Congress in Montreal, Canada; VIV Turkey in Istanbul, Turkey; SPACE Poultry and Livestock Exhibition in Rennes, France; and VIV EUROPE in Utrecht, The Netherlands, among others.

As part of the esteemed Cochran Fellowship Program, Mr. Thaper attended poultry and aqua feed preparation short course at Texas A&M University, USA in 2000. Additionally, he completed courses on extrusion processes at the Food Protein Research and Development Centre, Texas Engineering Experiment Station, Texas A&M University, in 2005, and on soybean processing at the National Soybean Research Centre, University of Illinois Urbana-Champaign, USA in 2008.

Mr. Thaper actively engages and collaborates with global poultry communities, advocating for industry advancements. His commitment to animal care and passion for the poultry sector has garnered him multiple awards at national and international events over the past three decades.

Furthermore, Mr. Thaper provides insights to the Reserve Bank of India (RBI) Inflation Analysis Team on future price movements and the food price outlook of poultry meat and feed at regular intervals. Mr. Thaper has authored several articles on the poultry sector, which have been published in numerous national and international journals. Additionally, he has delivered numerous lectures on various global platforms..

In an exclusive e-interview by Mr. Ravinder Kumar, Managing Editor of Poultry Creations, with Mr. Ricky Thaper, Treasurer of the Poultry Federation of India, discuss on the current state and future prospects of the poultry industry in India, along with insights into the country’s agricultural challenges and strategies for self-sufficiency.

Poultry Creations: What is the current level of poultry meat production and consumption in India? What projection do you have for the coming years?

Ricky Thaper: Poultry production in India has undergone significant growth in the last four decades, transitioning from conventional farming practices to commercial production systems with state-of-the-art technological interventions.

Currently, the total poultry population in India is 851.81 million (as per the 20th Livestock Census), with egg production reaching around 129.60 billion during 2021-22. According to the Food and Agriculture Organization Corporate Statistical Database (FAOSTAT) production data for 2021, India globally ranks second in egg production and fifth in meat production. Egg production in the country has increased from 78.48 billion in 2014-15 to 138.38 billion in 2022-23, with a Compound Annual Growth Rate (CAGR) of 7.35% over the past 9 years. India’s meat production has risen from 6.69 million tonnes (MTs) in 2014-15 (April-March) to 9.77 MT in 2022-23. The annual poultry meat production is estimated at 4.99 MT. The increase in average income and urban population has led to a tremendous increase in poultry demand and steady consumption growth over the years. Poultry meat production was only one million tonnes (MT) during 2001-2002-3. While the poultry sector is one of the fastest-growing sectors in the country, it is dominated by the wet market. According to a report by the Confederation of Indian Industry, the shift in demand from live birds to fresh chilled and frozen poultry products has been rather slow, and processing levels are also at a lower level of 6% of the total production. The aim is to increase processing to 20-30% of the output in the next decade. There is huge potential for India to increase poultry production through rapid improvements in genetic animal health and feeding practices.

Poultry Creations: How much of the supply of cereals and oilseeds is sourced from grains produced in India? Additionally, what proportion of imported grains does the poultry sector require?
Ricky Thaper: India has been self-sufficient in cereals such as rice and wheat, and the country has been the biggest global exporter of rice for the last several decades. In terms of oilseeds, India imports about 58% of its annual requirement of edible oils, mostly palm, soybean and sunflower oils. India’s domestic production of soybean ranks as the second-largest producer of oil after mustard seed. The demand for soymeal is largely met through domestic production. However, in 2021-22, India allowed 1.2 million tonnes of genetically modified (GM) soymeal to help the poultry industry after animal feed prices tripled in a year to a record high. In addition to soymeal, the poultry sector also uses maize as a key ingredient of poultry feed. However, with the government aiming to produce ethanol from maize instead of sugarcane, there may be a shortfall in domestic supplies, which would meet the demand of both poultry and the biofuel sector. India needs to allow imports of GM maize and focus on increasing domestic production as demand from poultry, the starch industry and the biofuel sectors are rising steadily.

Poultry Creations: India is making great efforts to become a self-sufficient nation in agriculture, except in the case of vegetable oils. Can it achieve this challenge, or will it, like China, eventually become a constant importer of certain products, as happened years ago with soybean meal?
Ricky Thaper: India is heavily dependent on imports for edible oil, as currently about 58% of the total cooking oil demand is met through imports. Edible oils (crude oils) such as palm, soybean and sunflower are imported from countries like Indonesia, Malaysia, Argentina and Ukraine. Although domestic production of oilseeds such as soybean, groundnut and mustard has been increasing, demand exceeds output. A palm oil mission is underway, but the country will likely continue importing edible oils for the next decade or so. India also imports pulses, including tur (pigeon pea), urad and masoor (lentils), primarily from countries like Myanmar, Mozambique, Tanzania, Canada and Australia. India aims to source urad and tur from Brazil and Argentina and there have been several discussions with South American countries regarding pulse imports. Presently, India’s annual consumption of pulses is around 28 million tonnes, while the country imported 3 MT of pulses in the 2023 calendar year. In the next decade, India is expected to continue its import dependence for cooking oils and pulses.

In a historic moment, the Poultry Federation of India (PFI) and the USA Poultry and Eggs Export Council (USAPEEC) signed a Memorandum of Understanding (MOU) to collectively combat protein deficiency and promote the consumption of poultry and poultry products in India. The signing ceremony at Hotel The Oberoi, New Delhi on March 20, 2024, brought together esteemed representatives from both organizations, including Mr. Greg Tyler, President & CEO USA Poultry & Egg Export Council, Mr. Clay M. Hamilton, Agricultural Minister Counsellor for Agricultural Affairs, USDA, and Mr. Ramesh Khatri, Chairman, Mr. Sanjeev Gupta, Vice President (HQ), Mr. Ricky Thaper, Treasurer, Mr. Parveen Kumar, Vice-President-North Zone, Mr. Rahul Khatri and Mr. Jagdish from Poultry Federation of India. This partnership symbolizes a shared dedication to enhancing the nutritional landscape and fostering a healthier, protein-rich future.

Mr. Ricky Thaper, Treasurer, Poultry Federation of India highlighted the significance of this partnership in addressing critical nutritional needs and fostering international cooperation in the poultry industry. Mr. Thaper said that this occasion marked the beginning of what promises to be a fruitful collaboration aimed at enhancing nutritional standards and promoting economic growth in the poultry sector.

While addressing the gathering, Mr. Greg Tyler, President & CEO USA Poultry & Egg Export Council added that this collaborative approach encompasses a range of initiatives, including educational, research and development, expansion of market opportunities and campaigns to raise nutritional awareness. By combining their expertise, both organizations aspire to raise awareness about the nutritional advantages of poultry products.
 

Poultry Federation of India Team presented mementoes to Mr. Greg Tyler, Mr. Clay M. Hamilton and Ms. Devna Khanna. Later Ms. Devna Khanna, India Representative of USA Poultry & Egg Export Council, expressed gratitude to all attendees for their support and participation in this milestone event. This was followed by Trade Reception which provided an opportunity for networking among the invitees including USA Soybean and Corn Grower Farmers, Star Chefs from elite Hotels, Commodity Members, PFI Team and USAPEEC Team.

Ricky Thaper, Treasurer, Poultry Federation of India

The sector through applications of technologies and collaboration with various stakeholders in the value chain is gearing up to meet rising demand for healthy poultry products through taking a series of measures -Ricky Thaper

In the last four decades or so the poultry sector has grown fastest in the livestock sector transferring itself into supplier of most economic sources for protein for consumers through development of value chains.

The sector through applications of technologies and collaboration with various stakeholders in the value chain is gearing up to meet rising demand for healthy poultry products through taking a series of measures.

The growth in India poultry industry is being driven by the rising disposable incomes and change in food habits. The shift from the traditional diet, which relied heavily on pulses, to food products such as meat, eggs, and dairy products to meet the protein requirements is significantly aiding the industry growth. The increasing awareness about health and wellness is further driving the demand for a protein-rich diet.

According to the Economic Survey (2022-23), the livestock sector comprising dairy, poultry meat, eggs and fisheries witnessed a compound annual growth rate (CAGR) of 7.9 per cent during 2014-15 to 2020-21 (at constant prices), and its contribution to total agriculture GVA (at constant prices) has increased from 24.3% in 2014-15 to 30.1% in 2020-21.

According to the department of animal husbandry and dairying annual report (2022-23), poultry production in India has taken a quantum leap in the last four decades, emerging from conventional farming practices to commercial production systems with state-of-the-art technological interventions. Broiler meat production in the country is estimated at around 5 million tonne (MT) annually.

According to EMR market research, India poultry market currently valued at USD 28.18 billion, is expected to grow at a CAGR of 8.1% in the forecast period of 2024-2032 to reach a value of approximately USD 44.97 billion by 2032.

During the 2022-23, India exported poultry and poultry products to 64 countries, generating revenue of USD 134 million.

The adoption of modern technology was a game-changer for the industry. Improved feed formulations, automated systems for feeding and temperature control, and state-of-the-art disease management practices revolutionized poultry farming. These innovations enhanced production efficiency, leading to increased output. Since the 1990s as India underwent economic liberalization and urbanization, there was a noticeable shift in dietary patterns. Urban consumers sought convenient and readily available sources of protein. Poultry products, particularly chicken meat and eggs, emerged as affordable and accessible options as protein rich food.

India’s rapidly growing population is a direct driver of demand for poultry products. With more mouths to feed, there is a continuous need for affordable and nutritious sources of protein. As incomes rise and lifestyles evolve, dietary habits shift towards increased protein consumption. Chicken meat and eggs are perceived as healthier alternatives to red meat, driving up demand. Poultry products are often more affordable than other protein sources, making them accessible to a broader segment of the population. Poultry production can be influenced by seasonal factors, including extreme weather conditions. These fluctuations can lead to periods of oversupply and shortages.

Fluctuations in feed prices directly affect production costs and, consequently, supply. Advances in poultry farming techniques and technology have improved production efficiency. Farms that adopt these practices can produce more, potentially leading to oversupply. Consumer awareness regarding health and safety issues can influence demand. Food safety incidents or concerns about antibiotic use in poultry production can affect consumer choices.

The Indian poultry industry is focussing on a multifaceted approach in adopting technologies, minimising production risk and improving supply change management to sustain the growth of the sector.

Use of Technologies & Analytics in Market Research & Consumer Behaviour

On forecasting of demand and supply situation, advanced data analytics tools and software are currently available to poultry producers, enabling them to analyse historical data, market trends, and consumer behaviour. These tools support poultry farmers to make informed decisions regarding production volumes and timing. India’s diverse climate can impact poultry production, leading to seasonal variations in demand and supply.

Poultry farmers or producers employ seasonal adjustments in terms of breeding and hatching schedules to match the market’s demand. For instance, in regions experiencing extreme temperatures, production may be scaled down during the summer months to avoid stress on the birds. Automated feeding systems, temperature control systems, and data-driven management tools optimize resource utilization and reduce production costs. This efficiency helps producers maintain competitive pricing and a steady supply.

Diversification into Value Added Products
Beyond poultry products like chicken meat and eggs, diversification has to become a key strategy for expansion of the poultry sector. Currently producers are focussing on the development of value-added products, such as processed poultry items including sausages, nuggets, and ready-to-cook meals. These products cater to the evolving tastes and preferences of consumers, offering convenience and variety especially for younger consumers. Poultry farms are increasingly expanding to different regions to mitigate risks associated with localized supply disruptions. By establishing operations in multiple locations, producers could reduce their vulnerability to disease outbreaks, adverse weather conditions, or logistical challenges.

Optimization of Supply Chain & Marketing
Producers and processors are streamlining supply chain operations to minimize waste and ensure timely distribution. Advanced logistics and transportation management systems facilitate the efficient movement of poultry products from farms to consumers. This optimization reduces the chances of product shortages due to logistical issues. Well thought out marketing campaigns in the similar line of National Egg Coordination Committee’s ‘Sunday Ho Ya Monday Roj Khao Ande’ (Sunday or Monday, have eggs daily) are essential for increasing consumer awareness and demand. Poultry Companies have started to invest in advertising, branding, and promotions to highlight the nutritional benefits of poultry products. These efforts create consumer loyalty and boost demand. Indian poultry producers are exploring export opportunities. By tapping into foreign markets, they diversify their revenue streams and reduce reliance on the domestic market. This strategy helps manage supply levels more effectively.

Collaboration with Government on Regulations
Working closely with the government agencies both at the centre and state levels have become crucial for the poultry industry’s growth. Poultry sector works closely with regulatory bodies to develop policies for ensuring food safety and quality standards. Government also provides support such as financial incentives, subsidies, and infrastructure development. The government’s role has been critical in initiating effective measures in dealing with disease outbreak and emergency response. Timely and coordinated efforts during disease outbreaks help minimize disruptions in the supply chain.

Collaboration with Various Associations in the Value Chains
A number of industry associations, both at the national and regional levels, play important roles in supporting poultry farmers. These associations advocate for policies that promote sustainability, ensure the availability of quality inputs, and provide a platform for knowledge exchange and problem-solving. Bodies such as the Poultry Federation of India (PFI), The Compound Livestock Feed Manufacturers Association (CLFMA), Vets in Poultry (VIP), Indian Federation of Animal Health Companies (INFAH) and several state-level organizations, are the key support for the industry, fostering growth and resilience among poultry farmers.

In addition, the World Organisation for Animal Health (WOAH) recently has approved India’s self-declaration stating that it is free from Highly Pathogenic Avian Influenza (HPAI), commonly known as bird flu, in specific poultry compartments. The approval to this self-declaration is expected to open up new opportunities for Indian poultry in the global market, contributing to the country’s economic growth. According to the ministry animal husbandry statement, India gave a self-declaration that it was free of HPAI in 26 poultry compartments, which was approved by WOAH on October 13, coinciding with the World Egg day. These poultry compartments are located in four states — Maharashtra, Tamil Nadu, Uttar Pradesh, and Chhattisgarh.

With such collaborations with various players in the poultry value chains, the sector is poised to meet rising challenges and provide consumer demand for healthy chicken meat products in the coming decades.

Mr. Marc Fesneau, Minister of Agriculture, France inaugurated this 37th SPACE Exhibition, a major highlight for the entire Poultry, Aqua, Dairy & Livestock farming with 1207 exhibitors from 39 different countries. More than 1,00,000 French and International visitors from over 110 countries visited this important livestock exhibition over the three days.

Mr. Marcel DENIEUL, President of SPACE said that Exhibitors at SPACE 2023 unanimously praised the quality of contacts they had with visitors during the three days’ event. Mr. DENIEUL said SPACE is here to give its exhibitors the chance to present their products and solutions to its visitors and visitors will therefore be able to discover new products and existing solutions, compare the various options available, get advice from experts to help them to make the right choices and plan their investments with all the information they need at their fingertips.

Valerie Drezet Humez, Chief of Representation for the European Commission in France while visiting SPACE 2023 interacted on free-trade policies with the representatives of the agricultural professionals at a time where geopolitic al stability can be worrying. She encouraged the poultry, dairy and aqua farmers to talk openly about the current and recent advance in farming. It will be most important to secure the generation turnover we need.

According to Ms. Ane Marie QUEMENER, General Commissioner of SPACE, in 37 years, SPACE has become an essential event for all. Created by the leaders of the agricultural organizations, it was designed to be a place to meet debate and exchange ideas, for all farming related professionals. Ms. Ane Marie QUEMENER added that the efforts and hard work by SPACE Team has given excellent results.

Group Photo of SPACE Team

Ms. Cecile BERTHIER, International Press and Exhibitors Information, SPACE informed that Poultry, Dairy and Aqua farmers working in all types of animal production were able to enjoy the Expo. The top buyers program run by the Business France as a part of the “Export Begins in France” project had welcomed major International Delegates from China, Senegal, Togo, Egypt, Iran, Kenya, Angola, Saudi Arabia, India, Mexico, South America besides European Union.

Mr. Ricky Thaper at Aviagen Ross booth

SPACE 2023 developed the political dimension of discussions with livestock sector stakeholders. The French Minister of Agriculture, Mr. Marc Fesneau as well as various stake holders were able to speak and convey their messages to exhibitors and livestock farmers during SPACE. These visits reinforce SPACE as a platform of expression and discussion to advance the major issues regarding the future of the livestock sectors.

(L to R) Mr. Ricky Thaper, Ms. Cecile BERTHIER, Mr. Devendra Garware and Ms. Ophelie GUILLOU.

According to Amandine LEROUX, International Development, SPACE, Exhibitors and International Visitors had access to International Club where they met and interacted with foreign delegates with the help of free interpreter and also seek advice from export development agencies.

Group Photo with SPACE Senior Management Team

At AB Vista Booth

Visitors during Space 2023

Mr. Ricky Thaper with Mr. Devendra Garware and Ms. Ane Marie QUEMENER, General Commissioner of SPACE
The SPACE was again a springboard for employment and international trade thanks to the job-dating events organized by APECITA, and more than 400 Business to Business meetings organized by Enterprise Europe Network between exhibitors and international investors said Ms. Chloe LETELLIER, Communication Press, SPACE. For foreign visitors, visits to poultry, dairy & sheep farms and agro industrial facilities were arranged. These tours were supported by ADEPTA and Ministry of Agriculture and Fisheries.
While interacting with exhibitors, they rated SPACE as very high-quality trade show. The animal presentations also boosted the appeal and quality of our event. A series of conferences, debates and seminars that took place during the three days gave this year event a new dimension, as poultry and livestock farmers were able to express the needs and expectations, in line with the ambition of the creators of SPACE.

All Indian delegates visiting SPACE Expo appreciated the arrangements at Expo by the organizers especially at the International Club which had all facilities of translators, business meetings and refreshments for the international visitors. The 37th edition of SPACE concluded with an excellent record in terms of discussions and contacts, based on trust, in a spirit of construction and progress.

The 38th Edition of SPACE will be organized from September 17-18-19, 2024 in Rennes, France