AB Vista, a leading global supplier of innovative feed ingredients and technical services, is pleased to announce the appointment of Mr. Atmaram Yadav as the new General Manager of South Asia. This strategic appointment is set to mark a significant milestone in the company’s ongoing commitment to excellence and growth in the region.

Mr. Atmaram Yadav brings a wealth of experience to his new role, with an impressive career spanning over 25 years in the poultry industry. Over the past 14 years, Mr. Yadav has been an integral part of AB Vista, where his leadership and expertise have played a pivotal role in driving the company’s success.

Throughout his tenure at AB Vista, Mr. Yadav has demonstrated exceptional acumen in market development, customer relations, and strategic planning. His deep understanding of the poultry industry, coupled with his innovative approach, has been instrumental in expanding the company’s footprint and enhancing its market position. His contributions have not only strengthened AB Vista’s presence in the industry but have also paved the way for innovative solutions that address the evolving needs of the market.

In his new role as General Manager of South Asia, Mr. Yadav will oversee the operations and strategic initiatives in the region, focusing on driving growth, enhancing customer engagement, and fostering innovation. His extensive experience and proven track record make him ideally suited to lead AB Vista into a new chapter of success.

“I am honoured to take on this new role and lead the South Asia region for AB Vista,” said Mr Atmaram Yadav. “I look forward to working closely with our talented team and valued partners to continue our journey of growth and innovation. Together, we will build on our achievements and strive to deliver exceptional value to our customers.”

Dieter Suida, Global Commercial Director of AB Vista, expressed his confidence in Mr. Yadav’s appointment, stating, “Atmaram’s extensive industry experience and deep knowledge of our business make him the perfect fit for this role. His leadership will undoubtedly contribute to our continued success and strengthen our commitment to delivering innovative solutions to the poultry industry in South Asia.”

Under Mr. Yadav’s leadership, AB Vista is poised to further consolidate its position as a market leader in the region, driving forward with renewed energy and a clear vision for the future.

BENGALURU, INDIA (February 7, 2024) – NOVUS recently named Dr. Manish Kumar Singh its new regional director for NOVUS in South Central Asia.  In this role, Dr. Singh is responsible for developing and executing the Novus business strategy in the region.

“Asia represents a huge opportunity for growth for NOVUS,” says Vaibhav Nagpal, DVM, NOVUS vice president and managing director for Asia. “Manish has extensive expertise about the market and the customers throughout South Central Asia. He also has the confidence of his colleagues to make sound, strategic decisions that will help grow the business in the region. With 15 years of experience working in South Asia and Asia-Pacific regions in various roles, I am sure he will strengthen the NOVUS team and grow the business.”

Dr. Singh says his top priority in the new role is his colleagues.

“I aim to build a culture of trust by fully engaging my colleagues,” he says. “Agriculture is a business about animals and plants, but the foundation is people. It takes many people in many roles working together to produce high-quality, safe, nutritious food. By fostering a collaborative working environment across all my teams, we will be more successful as a trusted partner for all our customers and stakeholders.”

Speaking about the poultry and dairy customers in South Central Asia, Dr. Singh says there are many opportunities for intelligent nutrition from NOVUS to positively impact animal performance and help producers achieve their goals.

“Feed cost is a top concern for producers worldwide. We can help optimize feed costs and affect the impact of anti-nutritional factors through our knowledge about feedstuffs along with our CIBENZA® Enzyme Feed Additive,” he says. “Meat consumption and processing is on the rise; we have solutions for those concerned about meat quality, growth efficiency, and structural health. Our team also has global expertise in maternal health that, partnered with the use of MINTREX® Bis-Chelated Trace Minerals, can help optimize the reproductive performance.”

As an international company, Dr. Singh said NOVUS has a dedicated team of in-house technical experts and renowned third-party consultants to support producers as they work to improve gut health and immune system function and implement antibiotic-free production.

“Through an integrated approach combining technical know-how with gut health products like AVIMATRIX® Feed Solution and NEXT ENHANCE® Feed Solution, we are helping create effective ABF production,” he says.

Dr. Singh says following the initial success of the NOVUS dairy team in India, the company has invested more resources, allowing further expansion in this market. The goal is to reach more customers and bring innovative solutions backed by scientific research to the largest dairy market in the world.

“There are many challenges and opportunities in dairy production. NOVUS has decades’ worth of research and commercial trials demonstrating how we can improve milk fat production and reproductive performance,” he says. “On the challenge side, we have products that are shown to reduce somatic cell count and manage lameness to improve productivity and extend the herd’s longevity. This is an important growth market for NOVUS and we have a lot to offer.”

Dr. Singh came to NOVUS in 2019 to serve as the head of strategic marketing and technical services for South Central Asia before leading the marketing team for the Asia-Pacific region. He held roles at Cargill and Alltech before coming to NOVUS.

(Source : https://www.novusint.com/)