Biosecurity Measures – The First Line of Defence Against Bird Flu

Dr. Sagrika Bhat1, Dr. Sundus Gazal2, Dr. Sabahat Gazal3and Dr. Anvesha Bhan4
1Division of Veterinary Biochemistry, 2,3,4Division of Veterinary Microbiology
and Immunology, Sher-e-Kashmir University of Agricultural Sciences and Technology of Jammu

Microscopic pathogens, including bacteria, viruses, fungi, and parasites, pose significant threats to poultry health, with avian influenza being a major concern due to its high mortality, economic impact, and zoonotic potential. The disease is caused by Influenza A virus belonging to the family Orthomyxoviridae. Influenza A viruses are divided into subtypes based on two proteins on the surface of the virus: hemagglutinin (H) and neuraminidase (N). There are 18 different hemagglutinin subtypes and 11 different neuraminidase subtypes (H1 through H18 and N1 through N11, respectively). The highly pathogenic strains such as H5N1, H7N9, and H9N2 have been reported to cause severe disease. The virus spreads through direct contact with infected birds, contaminated feed, water, and fomites, while wild migratory birds serve as natural reservoirs, enabling global transmission. Highly pathogenic avian influenza can lead to near-total flock mortality, significantly disrupting poultry production and trade. Additionally, zoonotic strains such as H5N1 and H7N9 can cause severe respiratory illness, pneumonia, multi-organ failure, and high fatality rates in humans, necessitating global surveillance by organizations like the World Health Organization (WHO).

Poultry farms constantly face the risk of Avian influenza and other infectious diseases that persist in dust, droppings, and farm waste, making biosecurity a fundamental component of disease prevention. Biosecurity measures serve as the first line of defence, preventing pathogen entry and transmission through stringent hygiene, controlled farm access, and optimized housing conditions. Effective biosecurity minimizes outbreaks of avian influenza, Newcastle disease, duck plague, and bacterial infections such as fowl cholera and mycoplasmosis, which compromise poultry health, reduce productivity, and weaken consumer confidence.

Given the increasing incidence of avian influenza worldwide, including India, strengthening biosecurity is imperative to safeguard poultry health and public safety. Disease prevention strategies must integrate high-quality stock, proper housing, clean feed and water, regular disinfection, and restricted farm access. Additionally, modifying industry practices in poultry production, transport, and marketing is essential to curb disease spread. Veterinary authorities must continuously evaluate and refine biosecurity measures in high-risk areas while considering economic and social impacts. Several biosecurity measures have been implemented or require further revision in Asian countries, including India, to effectively control avian influenza and ensure sustainable poultry production. Above all, biosecurity must be a continuous effort rather than a reactive response to outbreaks.

A well-structured, proactive approach remains critical for preventing disease outbreaks, ensuring industry stability, and minimizing zoonotic risks.

Key Biosecurity Measures in the Poultry Industry
1. Marketing Systems: Live bird markets serve as critical points for avian influenza (AI) transmission due to continuous operation, overnight poultry retention, and the reintroduction of unsold birds to farms. These practices facilitate pathogen circulation. Implementing a mandatory market rest period of 24 hours in a week, accompanied by thorough cleaning and disinfection, is essential to mitigate viral persistence and spread.

2. Species Segregation: Domestic waterfowl and quail act as reservoirs for avian influenza viruses. Their cohabitation, transportation, and marketing alongside other poultry should be restricted to minimize interspecies transmission. Additionally, swine reared in proximity to infected poultry farms are found to be infected with HPAI (Highly Pathogenic Avian Influenza) therefore should undergo systematic veterinary surveillance. In cases of confirmed avian influenza infection, culling of affected herds is recommended to prevent viral reassortment and potential zoonotic spillover.

3. Farming Practices: Extensive poultry rearing systems, particularly in village settings, pose a heightened risk for avian influenza introduction due to their lack of biosecurity controls. Strategic vaccination programs targeting backyard poultry can enhance herd immunity. Commercial farms should adhere to an ‘all-in, all-out’ production model to reduce pathogen exposure and poultry workers must adhere to strict biosecurity protocols, including cleaning, disinfecting, or changing protective clothing, equipment, and footwear before entering and after leaving farms.

4. Transport Biosecurity: Transport cages and egg containers should be constructed from non-porous materials such as plastic or metal over wooden cages to facilitate effective disinfection. To prevent environmental contamination and disease spread, bio-secure transport protocols should be implemented. This includes minimizing faecal contamination during poultry unloading, ensuring transport cages are cleaned and disinfected before returning to farms, and using easily sanitized materials for transporting table eggs, fertile eggs, and day-old chicks.

5. Compartmentalization: In regions where avian influenza is endemic, creating compartmentalized poultry populations with distinct health statuses is essential for disease control and international trade compliance. This requires strict biosecurity measures, including traceability of fertilized eggs, certified hatchery and feed sources, vermin control, and regulated transport. Poultry operators must maintain detailed records of suppliers, egg crate circulation, employee responsibilities, and transport activities to ensure compliance and effective disease containment.

Mitigation of Stress through Managemental Interventions
While biosecurity is crucial for disease prevention, stress reduction is equally important in enhancing poultry resistance to infections, including avian influenza. Environmental factors such as high temperatures, ammonia build-up, overcrowding, feed deprivation, handling, and transportation induce physiological stress, compromising immunity. Strategies such as adjusting feeding schedules, providing cool drinking water, supplementing essential nutrients, and optimizing dietary energy and amino acid levels help mitigate heat stress. Maintaining appropriate temperature, ventilation, and humidity is vital for flock health, especially in regions with high heat and humidity. Since wet litter contributes significantly to ammonia production, proper litter management, ventilation, and dietary adjustments are necessary to reduce ammonia levels and support biosecurity measures.

Nutritional Biosecurity Measures
Poultry immunity depends on proper nutrition, as essential nutrients regulate immune cell activity and function. Balanced diets rich in proteins, vitamins, trace minerals, and energy sources are critical for disease resistance. Probiotics enhance immunocompetence by stimulating antibody production, while prebiotics selectively promote beneficial gut bacteria, improving immune function. Additionally, mycotoxins in poultry feed suppress immune responses, making birds more susceptible to infections. Strict feed quality control and mycotoxin mitigation strategies should be integral to biosecurity programs.

Hygienic Disposal of Poultry Waste
Poultry operations generate waste, including dead birds, broken eggs, manure, litter, and contaminated equipment, which serve as reservoirs for pathogens. Proper disposal methods include burial, incineration, rendering, and composting.
Burial is effective but requires a 90-day period for pathogen deactivation before use as fertilizer. Incineration is reliable but often limited by facility size. Open burning is costly and environmentally unfavourable. Rendering is viable if decontamination is ensured, though private facilities may be reluctant to handle infected material. Composting within farm premises minimizes the risk of disease transmission during transport. Additionally, high-risk practices like using contaminated water and recycling untreated poultry waste should be strictly prohibited.

Wild Bird and Vector Control for Disease Prevention
Wild birds, particularly waterfowl, act as reservoirs for avian influenza and other pathogens, and play an important role in introducing infections to poultry farms. Effective biosecurity includes wild bird-proofing quarantine facilities and preventing their access to contaminated areas. Rodent control is equally essential, as rats and mice serve as mechanical carriers of the pathogens. A structured eradication program should minimize their dispersal from infected sites. Flying insects also contribute to disease transmission; thus, integrated pest management strategies should be implemented to reduce their presence in poultry sheds.
Immunomodulation through Nutritional Supplementation and Genetic Strategies
Regular supplementation of vitamins, minerals, and proteins strengthen poultry immunity and should be a core component of modern biosecurity. Nutrient deficiencies compromise resistance, increasing vulnerability to avian influenza and other diseases. As the influenza virus rapidly mutates and can exist as various subtypes and pathotypes, it questions the efficacy of existing vaccines and antivirals, and hence, genetic interventions offer a promising alternative. Screening poultry populations for disease-resistant genes, particularly in native breeds, and incorporating these traits through selective breeding can enhance flock resilience against infections.

Vaccination Strategies for Avian Influenza
Vaccination integrated with biosecurity measures can act as a critical tool for influenza control. Vaccines should provide adequate protection and minimize virus shedding. Vaccination programs coupled with virological and serological surveillance can be used to effectively detect viral mutations and assess vaccine effectiveness. In past influenza outbreaks in Maharashtra, Gujarat, and Madhya Pradesh, India successfully controlled the disease through culling and biosecurity measures. Establishing vaccine banks and enhancing domestic vaccine production are essential for rapid response to outbreaks. Policymakers must decide on vaccination strategies based on epidemiological data and national disease trends.

Strengthening Quarantine and Flock Profiling
Strict quarantine protocols are crucial in preventing disease introduction through newly acquired birds. Newly introduced poultry should be isolated for at least 21 days, monitored for clinical symptoms, and tested (blood, faecal, and nasal swabs) before integration with existing flocks. Beyond farm-level quarantine, strict regulations should be enforced to control cross-border movement of live poultry and poultry products.

Conclusion:
Effective biosecurity is the cornerstone of bird flu prevention and control, serving as the primary defence against disease outbreaks in poultry. Raising awareness among poultry farmers, industry stakeholders, and policymakers is essential for strengthening biosecurity at all levels. Training programs for grassroots poultry managers should be prioritized to ensure the proper implementation of preventive measures. In addition to immunity-boosting strategies and advancements in disease control, continuous surveillance of avian influenza and other infectious diseases is crucial. A proactive and well-enforced biosecurity framework not only safeguards poultry health and industry stability but also minimizes public health risks associated with zoonotic disease transmission. By integrating stringent biosecurity protocols with modern disease prevention strategies, the poultry sector can achieve long-term sustainability and resilience against emerging threats like avian influenza.

Nuance Biotechnology, a rapidly emerging player in the feed additives industry, has made significant strides in 2024 by acquiring two prominent French companies—Global Nutrition International and NutriConcept. This strategic move has bolstered their global footprint, expanded R&D capabilities and facilitated their entry into key markets, including India. Poultry Creations, along with other poultry media, had the privilege of speaking with Dr. Nemanja Todorovic, Chief Business Officer and Mr. Joginder Singh Uppal, Business Director, South Asia, during the 35th AGM of the Poultry Federation of India in Gurugram to discuss their vision, innovations and plans for the Indian market

Entering the Indian Market and Expansion Strategies:

When did Nuance Biotech enter the Indian market and what are your strategies for expansion?
Dr. Nemanja Todorovic: India is not just a country; it is a continent in itself with immense potential in biotechnology and livestock. Recognizing this, we have appointed knowledgeable professionals like Mr. Uppal to lead our initiatives. Our key strategies include:
1. Forging strategic partnerships with key industry players.
2. Expanding distribution networks for broader market penetration.
3. Collaborating with research institutions to localize our products.
4. Educating farmers on the benefits of postbiotics and other innovations tailored to Indian conditions.”

Joginder Singh Uppal: “We launched our South Asian operations in June 2024 with a strong focus on poultry and dairy. Our flagship products, Nu.biom Aves for poultry and Nu.biom Bos for dairy, enhance resilience, performance and farm profitability. Our goal is to empower farmers through innovative solutions backed by scientific research and technical expertise.”

Understanding Postbiotics

Question: Can you explain the difference between postbiotics and other types of biotics?
Dr. Nemanja Todorovic: “Biotics are broadly categorized into prebiotics, probiotics, and postbiotics:
1. Prebiotics serve as a nutrient source for beneficial gut bacteria.
2. Probiotics are live microorganisms that improve gut health.
3. Postbiotics are metabolic byproducts of probiotics, offering stable and targeted benefits without the viability concerns of probiotics.

Our postbiotics enhance gut microbiota balance, optimize nutrient utilization and contribute to immune modulation. Imagine prebiotics as soil, probiotics as rice growing in the field and postbiotics as rice noodles ready for consumption.”

Tailoring Solutions for the Indian Market

Question: How does Nuance Biotech cater to the unique needs of the Indian market?
Joginder Singh Uppal: “We offer tailored solutions to address challenges in poultry and dairy farming, such as:
Postbiotics: A novel concept with proven benefits for immunity, egg quality and overall productivity.
Global Biotics: Products like mycotoxin binders (e.g., Global Fix) and acidifiers that address vital industry concerns.

Our goal is to support farmers with innovative products backed by research, while also educating them about sustainable and profitable farming practices.”

Market Strategy and Customer Engagement

Question: Who is your primary target in the market—feed mills, breeders, GP operators, commercial broiler farmers or integrators?
Joginder Singh Uppal: “Our primary focus is on feed mills since our products are predominantly feed additives. About 60-70% of the industry relies on feed, making this our initial target. Our secondary focus is integrators and large-scale farmers, including layer farmers who produce their own feed. Products like NutriGut and Globacid DW are designed for these segments.”

Unique Selling Proposition and Market Entry

Question: With several toxin binders and acidifiers in the market, what makes your products stand out?
Dr. Nemanja Todorovic: “Our precision production technology sets us apart. From raw material selection and fermentation to production and quality control, every step is meticulously executed. Our R&D-driven approach ensures high efficacy. Global Nutrition, part of our portfolio, has been a trusted name since 2002, exporting to over 40 countries. This global presence underscores the reliability and effectiveness of our products.”

Question: Have your products been introduced to the Indian market yet?
Dr. Nemanja Todorovic: “We commenced operations in mid-2024, focusing on key partnerships and collaborations. Our first consignment is scheduled to arrive next month, allowing us to engage with clients and initiate trials. Discussions with several companies are already underway.”

Future Innovations and Long-Term Vision

Question: Can you share upcoming innovations or product launches for the Indian poultry sector?
Joginder Singh Uppal: “Our focus extends beyond product launches—we provide integrated solutions. Enhancing animal resilience is at the core of our philosophy. By leveraging our expertise in microbial metabolites, we develop solutions tailored to specific market needs. While poultry and dairy remain our primary sectors, we are continuously evolving to address industry challenges.”

Question: What are your long-term plans for the Indian market?
Dr. Nemanja Todorovic: “Our strategy is structured around three key phases:
1. Establishing Partnerships – We have made significant progress in forging valuable collaborations.
2. Regional Expansion – In addition to India, we are targeting Pakistan, Bangladesh, Nepal and Sri Lanka.
3. Direct Sales and Marketing – While working with distributors for outreach, we also plan to engage directly with key accounts representing 50-60% of the poultry industry.”

Sustainability and Industry Challenges

Question: What steps is Nuance Biotech taking to ensure product sustainability?
Dr. Nemanja Todorovic: “Sustainability is at the core of our innovation strategy. We focus on enhancing nutrient utilization, reducing waste and minimizing environmental impact. For example, our solutions target ammonia control in poultry and aquaculture. Additionally, our postbiotic solutions have shown promise in reducing methane emissions in dairy cattle, and we plan to conduct further trials in India with leading research institutions.”

Question: Unlike poultry, the Indian dairy sector consists largely of unorganized small farmers. How does Nuance Biotechnology plan to support them?
Dr. Nemanja Todorovic: “About 80% of India’s dairy farmers operate at a small scale. We aim to reach them through a three-pronged strategy:
1. Strengthening our distribution network to enhance accessibility.
2. Focusing on large dairy operations that drive significant market influence.
3. Leveraging veterinary shops as a direct channel for small-scale farmers, a model that has succeeded in similar markets.”

In conclusion, Nuance Biotech is positioning itself as a pioneering force in the feed additives sector, committed to innovation, sustainability and farmer education. As they expand their presence in India and beyond, their solutions promise to enhance efficiency, profitability and resilience in the livestock industry.

The International Production & Processing Expo (IPPE) 2025 collaboration of three trade shows, International Feed Expo International Poultry Expo and International Meat Expo, organised at Georgia World Congress Center, Atlanta, USA from January 28-30, 2025, was another remarkable edition, drawing attendees from more than 130 countries. IPPE 2025 expo reaffirmed its position as world’s largest annual poultry & egg, meat & animal food industry event. IPPE 2025 hosted more than 1,300 exhibitors across 5,98,000 square feet of exhibit space, showcasing the latest technological advancements, services, and products focused on poultry.

International participation was significant, with strong representation from Latin America, Canada, Europe and Southeast Asia and South Asia. Attendees explored cutting-edge poultry processing equipment, automated systems, health and nutrition products and advanced feed solutions, positioning the event as the premier destination for poultry innovations. Networking & Education Poultry industry professionals connected through various activities, including the on-floor Discovery Zone interactions and Tech Talks sessions. IPPE fostered vital business collaborations, contract signing and strategic alliances, contributing to long-term industry growth. Attendees benefited from more than 80 learning sessions, covering key topics such as poultry health, sustainability, artificial intelligence, plant operations and industry innovations.

USSEC Showcases U.S. Soy’s Role in Global Feed and Food Solutions
The U.S. Soybean Export Council (USSEC) played an important role at IPPE 2025 organised at Georgia World Congress Center, Atlanta, USA from January 28-30, 2025, underscoring its extensive global reach and commitment to advancing animal nutrition through U.S. soy. Operating in over 80 countries across key regions, including Northeast Asia, Europe, South Asia, Sub-Saharan Africa, Southeast Asia, the Middle East, and North America, USSEC showcasing its leadership in promoting sustainable soy-based solutions for the poultry, dairy and aquaculture sectors.

At its dedicated booth, USSEC Board Members and Senior Management had been engaged actively with the trade visitors, offering insights into the latest industry trends and demonstrating how U.S. Soy contributes to improving global livestock feed systems. The team emphasized the vital role of soy as a major component of livestock feed, supplying essential protein and nutrients that enhance animal health and productivity. Through strategic dialogues and collaborative sessions, USSEC highlighted its initiatives aimed at fostering international trade, strengthening value chains, and supporting food security. The organization’s experts shared real-world success stories from various regions, illustrating how partnerships with industry players drive advancements in feed technology, animal nutrition and sustainability.

The Soy Excellence Center (SEC), an initiative by USSEC, which offers basic certificate courses in Poultry, Feed Milling, Aquaculture, and Soy Food & Beverage to enhance industry expertise and sustainability was also highlighted at USSEC booth. These courses equip professionals with essential knowledge on feed formulations, efficient milling practices, aquaculture advancements and soy-based food innovations. Through expert-led training and interactive learning, SEC empowers emerging markets with technical skills that drive productivity and food security. By fostering a skilled workforce and promoting best practices, SEC strengthens the global soy value chain, reinforcing USSEC’s commitment to industry growth and sustainability.

Interactions at the USSEC booth provided attendees with valuable information on U.S. soy’s applications in modern feed formulations. By connecting global stakeholders, USSEC reaffirmed its commitment to creating a resilient and sustainable global food supply chain powered by U.S. Soy. Jim Sutter, CEO, USSEC, reinforced the industry’s dedication to innovation and sustainability, emphasizing the role of U.S. Soy in meeting global food and feed demands.

Indian Equipment Manufacturing Companies Shine at IPPE 2025

Indian poultry equipment manufacturers have demonstrated remarkable potential in the global market, driven by their commitment to quality and cost-effectiveness – A few Leading Indian Equipment manufacturers, Gartech Equipments Pvt. Ltd and Dhumal Industries participated in IPPE 2025 Expo showcased their cutting-edge innovations tailored for modern poultry operations. The Indian Poultry Equipment Manufacturers robust engineering solutions and competitive pricing have positioned them as trusted partners for international poultry producers. The growing presence of Indian equipment manufacturers at prominent global exhibitions like IPPE Expo, USA and in other European and South American Countries, underscores their capability to deliver world-class products, strengthening India’s reputation in the global poultry industry.

Indian Herbal and Pharmaceutical Companies Make an Impact at IPPE 2025

Indian pharmaceutical companies specializing in herbal and enzyme-based solutions are making significant strides in the international market – Some of major Indian Companies, Nurture Technology Pvt. Ltd., Lumis Biotech, Natural Remedies Private Limited, PVS Group of Companies, SK Biobiz Pvt. Ltd, Amorevet, Camlin Fine Sciences (CFS), Vinayak Ingredients Pvt. Ltd. participated at IPPE-2025. Through their booth, these Indian companies actively highlighted their advancements in natural feed additives, Herbal and poultry health products to delegates visiting IPPE Expo from around the Globe. By addressing the rising demand for sustainable and safe animal nutrition, these companies are successfully tapping into global opportunities.

Their efforts to combine traditional herbal knowledge with modern scientific innovations have bolstered India’s role as a key exporter in the animal health and feed supplement sector in international markets.

Technical presentations explored innovative solutions such as machine learning applications in chicken performance data and technology-driven customer support. IPPE 2025 provided an excellent platform for fostering industry collaboration and sustainable poultry breeding solutions. Highlighted educational programs included: International Poultry Scientific Forum, presentations on leading research on avian health, processing and nutrition, providing actionable insights for advancing poultry production.

Looking Ahead
With overwhelming positive feedback from participants and exhibitors, IPPE continues to be a vital platform for business growth, industry collaboration, and innovation. Organized by the U.S. Poultry & Egg Association, the American Feed Industry Association and the North American Meat Institute, IPPE sets new benchmarks in industry advancement.

As the poultry and animal food sectors evolve, IPPE remains at the forefront of shaping the future, driving technological progress, and strengthening global partnerships. The industry looks forward to another successful edition in Atlanta at the Georgia World Congress Center for the IPPE-2026, January 27 – 29, 2026.

ZAGRO SINGAPORE Expands Manufacturing with New Facility in India

ZAGRO Singapore, along with its subsidiary PL Agro Technologies Ltd is seen to be bringing a revolution in animal nutrition. PL Agro Technologies Ltd. India, located in Chennai was acquired by ZAGRO Singapore in 2023.

ZAGRO Singapore, a renowned leader in animal health and nutrition, is reinforcing its commitment to providing innovative and high-quality solutions across the global animal nutrition market. Through its strategic acquisition of PL Agro Technologies Ltd. in 2023, ZAGRO has solidified its presence in India, where it now operates a state-of-the-art manufacturing facility in Chennai, further enhancing its pan India footprint and product offerings.

The partnership between ZAGRO Singapore and PL Agro Technologies Ltd. marks a pivotal moment in the company’s journey, enabling it to expand its capacity for production while ensuring that the products are locally relevant and cost-effective for the Indian and global markets. At the heart of this expansion is the PL Agro facility, which now serves as the dedicated production hub for a comprehensive range of animal nutrition products designed to support the poultry industry and other animal health sectors.

The facility manufactures a variety of important products, including mineral premixes (both organic and inorganic), mycotoxin binders, Halquinol, oral liquids, Tiamulin 80% and customized products. These offerings are crafted to meet the diverse and evolving needs of the industry, providing solutions that not only enhance animal health but also ensure performance consistency and cost-efficiency.

ZAGRO Singapore’s decision to produce at the PL Agro facility is rooted in its unwavering confidence in the operational excellence of the plant, which boasts cutting-edge manufacturing capabilities and world-class quality control measures. The strategic importance of this facility is amplified by its ability to meet the increasing demand for high-quality animal nutrition solutions, all while maintaining local production standards and ensuring compliance with international regulations.
ZAGRO remains steadfast in its commitment to its core philosophy: “Global Technology, Local production and effective Solutions.” This guiding principle drives the company to deliver high-quality products tailored to local needs while adhering to global standards. Through sustainable practices and innovation, ZAGRO focuses on building long-term, reliable relationships with customers, distributors, and industry stakeholders across the globe.

The establishment of the PL Agro facility as the main production hub underscores ZAGRO’s long-term vision for India as a strategic market and a vital part of its global operations. With this move, Zagro aims to increase its market penetration, reduce product lead times, and enhance its responsiveness to customer needs.

Furthermore, ZAGRO Singapore is keen on engaging more directly with the poultry and animal health industries. The company’s goal for 2025 is to further strengthen its connections with poultry farmers, veterinarians, feed millers, and other industry professionals throughout India. This initiative aims to create stronger bonds, understand customer demands better, and offer even more tailored solutions.
For further inquiries or more detailed information, please contact:

Mr. Manas Mitra
Head of Business Operations, Zagro India
Email: manas.mitra@zagro.com

For Technical Assistance / Product Information
Mr. Raja Vadivel
R&D Project Manager, Zagro Singapore
Email: raja.vadivel@zagro.com

Visit our company websites for more information about us.
www.plagro.in
www.zagro.com

Grading in poultry breeding is the process sorting birds into categories based on their body weights. Grading is the process of sorting individual birds into categories based on bodyweight (super light, light, average, heavy) so that birds within respective categories can be managed back to standard. Grading is the process of shorting of all individual birds in a flock (both Male & Female separately) into 3 sub-populations based on body weights (physiological state) so that each group can be managed back to the standard to have perfect uniformity in the whole flock at the point of Lay (POL). A uniform flock is easier to manage than a variable one; birds in similar physiological stale will respond more similarly to managemental factors.

Background of Grading
There is always a natural variation in a flock, even at day old. At placement, the chick body weight in a flock should have minimum variation. As chicks grow, the variation in the flock increases further due to difference of response of individual birds to factors like vaccination, disease, differing competitiveness of feed, etc. The increased variation reduces overall flock performance and makes the flock management much more difficult.

Understanding the Principles of Grading
Grading is a systematic process that adheres to well-defined principles. It’s a great way to improve the uniformity of a flock!

With grading, the flock is separated, and groups of smaller and bigger birds are formed to improve the total flock uniformity. The grading principles serve as guidelines to ensure consistency, and fairness while classifying birds. The primary principles of grading are the following:

1. Objectivity: Grading should be based on measurable and observable characteristics, minimizing subjective judgments.
2. Traceability: Detailed records should be maintained to track the grading process and facilitate future analysis.
3. Continuous Improvement: Grading practices should be regularly reviewed and updated to incorporate advancements in breeding management.

Purpose
Grading improves uniformity in a flock by separating birds into groups based on their weight so that they can be managed back to the standard.

Benefits
A uniform flock is easier to manage because birds in similar physiological states respond similarly to management.

When to grade
Grading is usually done when the flock is 7–14 days old, and then again at 4, 8, and 12 weeks of age. It’s recommended to grade as soon as possible so that the birds can recover from growth retardation.

How to grade
To grade, you can:
1. Weigh a minimum of 2% of the flock to calculate the average weight and variation in body weight.
• Measure the variation in body weight using the coefficient of variation (CV%) or uniformity (%).
• Separate the birds into categories based on their weight.
• Manage each group to bring them back to the standard weight.

Grading Procedure
Depending on the uniformity 3 to 4 sub-populations may be made; Heavy, Medium, Light & Super light (if necessary). Some breeder houses have fixed pen or partitions and some houses has adjustable partitions; in both cases at least one pen shall be left empty during chick placement for Grading operation. It is better to have adjustable Partition and divide the whole house in 4 parts for Female & 4 parts for Male; with 2 parts each for medium size group (usually over 65% of total population), One part each for Heavy & Light Weight group for both Male & Female. Arrange Brooding in one part each for Male & female separately. Start grading on 8th day itself and shift them in different pen, keepingthe lighter group at the entry side. With advancing age & body weight, arrange 100% grading at the end of 4, 8 & 12 weeks and give floor space accordingly in the respective pen. In case of fixed pen, calculate the floor space, no of feeder & drinker as per maximum no of birds to place after grading. Similarly, in case of adjustable pen adjust the size as per no of birds to be housed along with sufficient no of feeder & drinkers. If stocking density in a pen is not adjusted with floor space, feeder & drinker space, then grading will cause more problem.

Variation in a flock can be measured by 2 different ways:
1. Coefficient of Variation (CV%) – this measured the variations of body weight within the flock, the flock with lower CV’s is a less variable flock.
2. Uniformity% – this measures the evenness of body weights within a flock, the higher the uniformity the less variable the flock is.

Key Issues during Grading:
• Start Grading of Male & Female simultaneously @ 2nd Week or 29th day.
• A successful Grading should minimize the variability in graded flock than the original flock with the CV% shall be around 8 and Uniformity above 80%.
• Each sub-population should be re-weighted & counted to confirm the Av Body Wt and CV%/ Uniformity so that projected (re-scheduled) target body weights & Feeding rates can be determined.
• Inaccurate bird counting will lead to incorrect quantity of Feed, which invite future problem
• Each sup-population should have own dedicated feeding system. Otherwise, supplementary feeding must allow even distribution of feed & adequate feeding space per bird.
• Ensure the stocking density, feeding & drinking space are consistent as per guidelines after grading; specially for the adjustable size pen.

Flock Management after Grading:
• Following grading, the flock need to be managed to achieve targeted body weight in graded group in uniform & coordinated manner. Post grading management to maintain uniformity within graded pen is more important than the grading itself. The most important issue is the post grading management results in the birds converging to a common target body weight at Transfer to laying house.
• Post Grading Feed Quantity should be adjusted to individual pen and graded birds body weights to bring each sub-population gradually back to the target line.

Challenges for Grading
• Grading is often seen as a herculean task. Add to that the misconception that it involves too much work for a very little return, and there are numerous reasons why farm owners do not want to grade their flock.
• Increased costs due to more labor.
• Stressful for birds to move between the pens.
• Feeder & drinker configurations. Managing feed times.

Take Home Message
• Feed level must be recalculated on a weekly basis calculating for changes in liveability.
• Feed recalculation twice a week gives excellent results specially for Light weight group where higher increase level is required.
• Feed calculation based on individual pen birds Av Body Wt & bird numbers
• Feed level should never be reduced
• Feed level for Light Wt group should remain same first week post grading owing to the fact that reduced competition from heavier birds will give a good amount extra feed to all birds.
• Smaller for Heavy Wt Bird group
• Greater for Lighter Wt Bird group
• Standard for Medium Wt bird group
Never hold feed increment for any group for more than 2 weeks

Post Grading: Continuous Improvement
Flock grading is an ongoing process that requires regular review and refinement. Post-grading activities are essential for continuous improvement and sustained breeding success.

By mastering flock grading and adhering to best practices, poultry breeders can achieve optimal flock management, genetic progress, and long-term profitability in their breeding operations.

With the expansion of the poultry industry, farm owners have looked further in detail about ways to improve the hatching eggs and chick output. With increased research, what we know is that one certain way of increasing the overall performance is by maintaining flock uniformity.

A well-graded flock is bound to be more predictable, easier to manage, and more profitable. Combine this with the extensive features that seasoned poultry management software offers, and farm owners will start managing a flock with much greater production potential.

Dr Jeevan Sonawane | Director, Novelvet Farmsolutions

India is one of the fastest growing countries in terms of population, economy, infrastructure, information technology and other segments, yet grappling with persistent challenges like poverty, malnutrition, and nutritional insecurity. Among these, protein malnutrition is a silent crisis affecting millions. Despite being the world’s second-most populous country, over 80% of Indians fail to meet their daily protein requirements. While 75% of the population identifies as non-vegetarian, most consume meat only occasionally—on weekends, festivals, or special occasions. A survey by IMRB revealed that 73% of Indians are protein deficient, and a staggering 93% are unaware of their daily protein needs.

The misconception that protein is essential only for bodybuilders and athletes has left the general population unaware of its fundamental role in overall health. This lack of awareness has far-reaching consequences for individuals and the nation.

How Serious Is Protein Malnutrition in India?
Protein-energy malnutrition (PEM) is a significant public health issue in India, with devastating effects on children and adults alike:
– Global Hunger Index: India ranks 101 out of 116 countries.
– Undernourished Population: India has the highest number of undernourished people globally.
– Child Malnutrition: 35% of children under five are malnourished, and 48% suffer from stunted growth.
– Infant Mortality: 33 of every 1,000 children born in India die before their first birthday.
– Anaemia: 68% of children and 66% of women are anaemic.
– Protein Deficiency: 73% of Indians lack adequate protein intake.

Double Burden: Alongside malnutrition, obesity and non-communicable diseases like diabetes and heart disease are rising due to poor dietary habits.

How Much Protein Are Indians Eating?
The Indian Council of Medical Research (ICMR) recommends 0.8 to 1 gram of protein per kilogram of body weight daily, but the average Indian consumes only 0.6 grams per kilogram. Globally, average protein consumption stands at 68 grams per day, while India lags behind at 47 grams per day.

A survey across 16 Indian cities found that 85% of people believe protein causes weight gain, highlighting the widespread misinformation. Moreover, cereals, which are poor protein sources, dominate Indian diets, contributing 60% of protein intake. Pulses, legumes, meat, and poultry, the richer sources of protein, account for only 11% of dietary energy.

Protein deficiency

Why Are Indians Protein Deficient?
Several factors contribute to protein deficiency in India:
1. Cereal-Dominant Diets: Poor digestibility and incomplete amino acid profiles of cereals make them inadequate protein sources.
2. Shift in Food Habits: Increased consumption of fast foods and processed foods has reduced dietary quality.
3. Poverty and Food Insecurity: Many families cannot afford protein-rich foods.
4. Social Misconceptions: Myths about certain food categories lead to reduced protein intake.
5. Lack of Awareness: Misinformation and myths, especially among women who are key decision-makers in household nutrition, exacerbate the problem.
6. Inadequate Infant Feeding Practices: Poor early nutrition has lifelong consequences.

The Impact of Protein Deficiency
Protein is vital for growth, development, immunity, and repair. Its deficiency has severe consequences:
– For Children: Stunted growth, poor cognitive development, and reduced school performance.
– For Adults: Loss of muscle mass, impaired metabolism, and increased susceptibility to illnesses.
– For the Economy: Reduced productivity, poorer educational outcomes, and long-term economic losses.

How to Mitigate Protein Malnutrition in India
The Indian government has launched programs like the Public Distribution System (PDS), Integrated Child Development Services (ICDS), and mid-day meals. However, these largely focus on cereals. To combat protein malnutrition effectively, we need:
1. Increased Awareness: Massive campaigns to educate the public on protein’s importance and daily requirements.
2. Inclusion of Protein-Rich Foods: Adding affordable protein sources like eggs, milk, and chicken to government nutrition programs like mid-day meal in schools
3. Affordable Protein: Subsidizing protein-rich foods to make them accessible to all.
4. Dietary Education: Promoting balanced diets that include pulses, legumes, and animal proteins.
5. Focused Intervention: Prioritizing nutrition in the first 1,000 days of life, from conception to a child’s second birthday.

How Eggs and Chicken Can Help
Eggs and chicken are among the most affordable and accessible protein sources, offering immense potential to combat malnutrition:
1. Abundance: India is the world’s third-largest egg producer and fourth-largest chicken producer.
2. Complete Protein: These are high-quality protein sources containing essential amino acids not found in many plant-based foods.
3. Nutritional Powerhouses: Eggs are rich in vitamins, minerals, and good fats, while chicken supports muscle strength, immunity, and stress relief.
4. Versatility and Affordability: Easy to prepare, eggs and chicken can fit into any meal plan.

Need for Collective Action
To overcome protein malnutrition, we must act together. Poultry producers, government agencies, social influencers, medical practitioners, and organizations like NECC, Vets in Poultry, PFI, CLFMA, INFAH, IPEMA, ICMR, IMA and NIN must join hands. By promoting chicken and eggs through awareness campaigns, partnerships with health organizations, and inclusion in nutrition programs, we can:
– Educate Consumers: Bust myths and promote protein-rich diets.
– Drive Demand: Inspire families to make eggs and chicken regular dietary staples.
– Strengthen Programs: Enhance government initiatives with animal protein sources.

Fighting protein malnutrition is not just a health issue; it is a mission to secure India’s future. Let’s ensure every child has the opportunity to grow, thrive, and contribute to a healthier, stronger nation. Together, we can make protein malnutrition a challenge of the past.

With an initial investment of $120 million, the alliance targets a projected $300 million revenue by 2026

The Allana Group, a global leader in agri-commodities with a legacy spanning over 150 years, today announced the launch of the Indian Poultry Alliance at Poultry India 2024. This strategic initiative marks the Group’s significant expansion into India’s burgeoning poultry sector, aiming to revolutionize poultry production and consumption through fully integrated operations and advanced processing technologies.

The Indian Poultry Alliance encompasses end-to-end operations, including breeder farms, hatcheries, feed plants, broiler contract farming, value-added products, and rendering plants. Strategically located across regions such as Kashmir, Punjab, Aligarh, Unnao, Kishanganj, Aurangabad, Belgaum, Zaheerabad, and Coimbatore, the Alliance is poised to meet the diverse needs of QSR chains, food services, government agencies, and e-commerce platforms.

The Alliance is strengthened by collaborations with industry leaders such as Premium Chick Feed, Kwality Animal Feeds Pvt Ltd, Kasturi Poultry, and Chatha Foods. These partnerships will ensure the supply of high-quality inputs, efficient processing, and innovative value-added products. In line with the Allana Group’s commitment to sustainability, the Alliance will maximize the use of by-products through rendering plants, supporting Asia’s largest pet food facility located at the Group’s Zaheerabad campus.

Moiz Chunawala, Director of Strategic Business Development at Allana Group, emphasized the company’s long-term commitment to providing high-quality protein sources to consumers. “By leveraging our extensive and legacy experience in the food business along with world-class infrastructure, we aim to create a superior and sustainable poultry market in India. To achieve this, we will invest in state-of-the-art facilities, adopt advanced technologies, and prioritize sustainable practices throughout our operations. Additionally, our network of 4,000 retail stores will ensure that consumers have easy access to fresh, high-quality poultry products. By integrating advanced technologies, such as automated feed systems and precision breeding, we aim to significantly improve efficiency and sustainability in the poultry industry. Additionally, our focus on sustainable practices, including responsible waste management and ethical sourcing, will set new industry standards. Ultimately, our goal is to deliver exceptional value to our partners and consumers alike, ensuring a reliable supply of high-quality, affordable poultry products.”

Dr Chitranjan Ramesh Behl, Director of Poultry, Expert Poultry Value Chain commented, “The establishment of the Indian Poultry Alliance is a significant milestone for India’s poultry sector. It promises to enhance production efficiency and product quality, benefiting both producers and consumers. The launch of the Indian Poultry Alliance represents a bold step in the Allana Group’s journey of innovation and quality, promising to transform India’s poultry industry with its integrated, sustainable, and consumer-focused approach.”

In 2024, the “Year of Elections,” global leadership shifts are shaping new directions in trade and policy. CrushCon organised by U.S. Soybean Export Council (USSEC) at Hotel Sofitel Palm Jumeirah, Dubai, embody this year’s theme, “Electing to Trade.” The conference was attended by more than 100 delegates from South Asia; India, Nepal, Pakistan, Sri Lanka besides USSEC Team from Dubai and Senior Soybean Association Board Members from USA, brings into focus the connections between politics, trade and globalisation, particularly within supply chains, economic frameworks, and supply-demand factors.

The first day session opened with welcoming remarks from Mr. Kevin Roepke, Regional Director – South Asia & Sub-Saharan Africa (SAASSA), US Soybean Export Council, who introduced the key themes for conference that included

Ms. Valerie Brown, Regional Agricultural Counselor at USDA Foreign Agricultural Service (FAS), who discussed market development in the GCC, emphasizing the collaborative efforts between USSEC and USDA. Mr. Kevin Roepke said “Food inflation squeezes the middle class and erodes disposable income. The easiest way to reduce food inflation and thus improve the standards of the middle class is to lean into trade. Through trade, we can make healthier food more affordable and available to the middle class of South Asia.”

Mr. Jim Sutter, the dynamic CEO of USSEC, shared insights into the soy industry’s growth and USSEC’s commitment to sustainable solutions in nutrition. emphasized how trade is an integral channel to provide food and nutrition security, Mr. Sutter highlighting its key benefit of moving goods from point of surplus to point of deficit.
While trade helps maximize income in producing countries it provides consuming countries with availability of competitively priced products. He discussed the power of comparative advantage citing the example of Costa Rica. While Costa Rica specializes in producing bananas and coffee, the U.S. specializes in soybeans and corn. Through trade, these countries mutually benefit from high quality and competitively priced products.

Mr. Jim Sutter, CEO, USSEC presented a Special Appreciation to Mr. Kevin Roepke, Regional Director – South Asia & Sub-Saharan Africa (SAASSA).

Mr. Lance Rezac, USSEC Chair, provided a perspective on how U.S. farmers are meeting the demand for food while remaining environmentally responsible. Mr. Lance Rezac, said U.S. Soybean Export Council (USSEC) focuses on differentiating, elevating preference, and attaining market access for the use of U.S. Soy for human consumption, aquaculture, and livestock feed in 80+ countries internationally. USSEC members represent the soy supply chain including U.S. Soy farmers, processors, commodity shippers, merchandisers, allied agribusinesses, and agricultural organizations. USSEC is funded by the U.S. soybean checkoff, USDA Foreign Agricultural Service matching funds, and industry.

In a session on “US Soy Policy Needs Post-Election,” Daryl Cates, Chairman, American Soybean Association (ASA), highlighted the priorities for U.S. soy in Congress’s lame duck session. He emphasized the value of Market Access Program (MAP) and Foreign Market Development (FMD) funding and the potential impact of future free trade agreements (FTAs) on U.S. soybean exports.

The keynote presentation was by Mr. James Fry, Glenauk Economis. A standout keynote fireside chat, “Electing to Trade,” featured former USDA Secretary Dan Glickman in conversation with Kevin Roepke, exploring how trade policies could evolve following global elections. The first day morning session concluded with the panel “Pakistan Two Years On,” sponsored by the South Dakota Soybean Checkoff, where Zain Mahmood and Shahzad Ali Khan shared advancements and partnerships in Pakistan’s agricultural sector. CRUSHCON Dubai and HUNGERCON Dubai continue to bring insightful dialogues, networking, and fresh perspectives toward a sustainable future.

The afternoon sessions of CRUSHCON Dubai continued to delve into the intricacies of global trade and its implications, with a focus on geopolitics, market dynamics, and sustainability. The keynote address on Geopolitical Economics featured Ms. Trinh Nguyen, Senior Economist for Emerging Asia at Natixis, who provided insights into the evolving landscape of emerging markets, particularly in Asia. Her perspectives, widely respected across international news platforms, are invaluable for understanding the region’s economic pulse. In the session titled Global Oilseeds Spotlight, David Mielke, Director at Oil World in Germany, addressed the relationship between low corn and soybean prices and their potential to drive a global boom in the livestock and poultry sectors. His analysis brought forward important discussions on supply and demand dynamics in the industry.

Mr. Jaison John, Regional Head of Market Intelligence- South Asia, USSEC spoke on “How Policies Have Distorted Regional Prices for Feed Ingredients” and shed light on the complexities of trade policies that have affected feed ingredient pricing, making previously affordable sources of animal protein some of the most expensive globally. The Freight Sector Spotlight, presented by Mr. Voytek Chelkowski from Seamind Blue Ocean, highlighted the impact of freight volatility on margins. He emphasized the importance of understanding FOB versus C&F purchase decisions within the current geopolitical climate.

A significant moment came with the SUSS Logo Signing, where Nepal joined the initiative for sustainability, welcoming five companies into the fold, including Valley Group (NP), Kosmo Feed Mills (SL), Adamjee Lukmanjee (SL) and Nel Farms (SL),. Presenting this initiative were Ms. Deeba Giannoulis, Dr. Pawan Kumar and Dr. Athula Mahagamage.

The afternoon concluded with a keynote address on US Soy’s Commitment to Global Nutrition Security, showcasing the dedication of senior USSEC leadership to enhancing global nutrition.

Recognizing Pioneers Making an Impact in South Asia’s Protein Value Chain Each year, through its HungerCon event powered by Right to Protein, USSEC recognizes and celebrates outstanding contributors to the protein value space in South Asia.

Ms. Deeba Giannoulis, Regional Head of Corporate Affairs-SAASSA, reflected on the origins of HungerCON and the legacy of past winners who have paved the way for advancing the discourse on nutritional security. This year’s esteemed ‘HungerCon Award’ was awarded to Dr. Soumya Swaminathan, Chairperson of the M.S. Swaminathan Research Foundation in India for her pioneering work in integrating science into health policymaking. Other notable nominations included Mr. Iqrar Ahmad Khan, Vice Chancellor, University of Agriculture in Faisalabad, Pakistan and Mrs. Vibha Ahuja, Chief General Manager, Biotech Consortium India Limited from India.

The second day of CRUSHCON Dubai 2024 brought forward insightful discussions and innovative solutions aimed at advancing sustainability and global nutrition. Ms. Deeba Giannoulis, Regional Head of Corporate Affairs-SAASSA, introduced the Soy Sustainability Assurance Protocol, showing how companies can integrate this framework to promote sustainable practices. She spotlighted businesses that have adopted the SUSS logo, signalling their dedication to eco-friendly initiatives within the soy industry.
Ms. Christelle Cordahi, Regional Human Utilization & Nutrition Consultant at USSEC, presented on the importance of incorporating diverse protein sources, both animal and plant-based, to support a balanced diet. Her insights underscored the essential role of soy in overall health.

Ms. Tori Sorensen, Chair of the SEC Global Advisory Panel, shared the impressive growth and influence of the Soy Excellence Center (SEC) worldwide, which have significantly contributed to knowledge sharing and training in the soy sector. By providing free, accessible and comprehensive training options, Soy Excellence Center empowers professionals to stay updated with the latest trends and innovations in their fields. Soy Excellence Center courses adds tremendous value to industry workforce engaged in the protein value chain.

Ms. Tori Sorensen, Chair of the SEC Global Advisory Panel, presented the ceremonial SEC lapel pin to Mr. Ricky Thaper, Regional Advisory Council (RAC) Member Soy Excellence Center-India.

Dr. Tom D’Alfonso, Director of Animal & Aquaculture at USSEC, highlighted the value of optimizing feed nutrient profiles, stressing that not all soy is created equal. He described how U.S. soybean meal is tailored to maximize nutritional benefits for poultry, fish, and shrimp. In an insightful session, Will McNair, Global Head of Human Utilization at USSEC, discussed the complexities of soybean oil processing. He explained how factors such as damage, maturity, and moisture levels significantly affect the quality of soy oil, emphasizing how U.S. soybeans lead in optimizing refinery operations.

The day concluded with a wrap-up by Mr. Kevin Roepke, summarizing key outcomes and insights from the sessions. He emphasized the collaborative spirit of the conference and its potential to drive positive change in the agriculture and nutrition sectors. Mr. Daryl Cates, Chairman, American Soybean Association, offered a vote of thanks, expressing gratitude to all participants and speakers for their valuable contributions and commitment to advancing global nutrition security.

The CRUSHCON Dubai 2024 has truly set the stage for dynamic and impactful discussions. These conferences are a testament to the dedication of global leaders and experts in the fields of agriculture, nutrition, and sustainability. By bringing together thought leaders, industry professionals, and innovators, the events are fostering meaningful dialogue that is shaping the future of food systems.
The focus on sustainable practices and solutions demonstrates a strong commitment to addressing global challenges, ensuring a healthier and more secure future for all. It’s inspiring to witness how these platforms continue to empower collaboration and inspire change on such a significant scale.

Bangkok, Thailand – VIV Asia, the world’s leading event for the animal protein production industry, announces that visitor registration for the 2025 edition is now open. Set to take place from March 12–14, 2025, at the IMPACT Exhibition and Convention Center in Bangkok, in co-location with MeatPro Asia, and HortiAgriNext Asia 2025, this highly anticipated event promises an expanded and dynamic experience for its global crowd.

New! Expanded Venue

This year, VIV Asia 2025 has expanded into new halls, right across Challenger 1,2 and 3 and will be complemented by the first edition of Horti Agri Next Asia, next to a Features Hall and a dedicated Hall for the CropTech- FeedTech sector.

Focus on Key Industry Themes: Regenerative Agriculture & Animal Disease Management

The 2025 edition will highlight two major themes driving the future of the industry – Regenerative Agriculture and Animal Disease Management.
Regenerative Agriculture is increasingly vital as the industry seeks sustainable and eco-friendly farming practices that promote soil health, biodiversity, and long-term productivity.

Animal Disease Management remains a top priority, with a focus on preventing and controlling outbreaks to ensure the health and safety of livestock populations globally. Attendees will have the opportunity to explore cutting-edge solutions in these areas, participate in dedicated sessions, and network with leading experts.

Aquatic Pavilion: A new area focusing on Aquaculture

Building on previous success, the Aquatic Pavilion has grown significantly for 2025, encompassing not only fish but also shrimp as key species. The pavilion will also feature an enhanced content program designed to address the latest trends, innovations, and challenges in aquaculture, making it a must-visit for professionals in the aquatic sector. With over 17% of last edition’s visitors stating that their company is mainly related to Fish and Shrimps as a specie, the aquatic pavilion is expected to be a new center of attention in 2025.

New Start-up Hub Pavilion

For the first time, and in a bid to support innovation and entrepreneurship, VIV Asia 2025 introduces the Start-up Hub Pavilion. This new platform offers young companies in the industry a plug-and-play solution, providing them with access to global audiences and key stakeholders at the world’s most important event for the animal protein production sector.

Register Now

https://www.databadge.net/viva2025/reg/viv/?card=10000372

VIV Asia 2025 is set to be the most comprehensive edition yet, with unparalleled networking opportunities, cutting-edge content programs, and a platform that spans the full value chain of animal protein production. Interested attendees are invited to pre-register as early as possible to secure their entrance ticket free of charge. Tickets will remain free for visitors who register online until the 11^th of March (23:59, BKK Time).

Visit the show’s website www.vivasia.nl for more information and to remain updated on all news related to VIV Asia.

About VIV worldwide
VIV worldwide is the business network linking professionals from Feed to Food, offering boundless opportunities to the animal protein supply chain players. VIV worldwide developed with dedication a network through 40 years of experience and interactions with the industry, becoming today the leading platform in and for some of the most promising markets of the world. Visit www.viv.net.

About Horti Agri Next Asia (HAN Asia)
HAN Asia is the Horti Agri Next hub edition tailored specifically for the Asian market, showcasing the latest in horticultural food production, landscaping, controlled environment practices, environmental conservation, and agriculture. HAN Asia brings together industry professionals and experts from across Asia and around the world. Join us at HAN Asia to explore the forefront of the Asian horticultural and agricultural industries. For more details, please visit the official website at www.hortiagrinext.com .

About Meat Pro Asia | Meat Pro Asia is a professional trading platform for food processing machinery and packaging technologies. Organised alongside with VIV Asia, the fairs provide the complete supply chain from feed to food to processing and packaging and sales, attracting then entire spectrum of food technology trade buyers in ASEAN region. For more information, please visit the official website at www.meatpro-asia.com

About VNU Group | VNU Group is a globally operating exhibition company with offices in Utrecht (VNU Europe) and Bangkok (VNU Asia Pacific). VNU Group is part of the Royal Dutch Jaarbeurs and represents its international exhibition business outside of the Netherlands. Each VNU office runs a portfolio of exhibition and conference brands with professional expertise on specific markets and industries. The Agri-food exhibition portfolio is a core business in both VNU regional offices. Other VNU Group main event sectors include Tech, Lifestyle, Construction, Lifesciences, Biotech, and more.

About VNU Europe | VNU Europe is a subsidiary company of Royal Dutch Jaarbeurs with its base in Utrecht, at the heart of the Netherlands and only 30 minutes from Amsterdam. The VNU Europe office is located within the extensive Jaarbeurs complex. The international team of VNU Europe is wholly involved in the agrifood sector, focusing on the organization of worldwide industry events such as VIV and Horti Agri Next. For more information, visit www.vnueurope.com

About VNU Asia Pacific | VNU Asia Pacific is part of VNU Group, a globally operating exhibition company with offices in Utrecht, Shanghai, Bangkok and consolidates the international exhibition business of Royal Dutch Jaarbeurs. In Southeast Asia, Jaarbeurs formed a Joint Venture with TCC Group, a leading corporate conglomerate in the fast-growing region. From its business hub located in Bangkok, VNU Asia Pacific covers all key exhibition markets in South East Asia. VNU Asia Pacific has a constantly expanding portfolio with currently 19 trade shows and event formats both online and face-to-face platforms including brands from the AgriTech, Animal Husbandry, Animal Companion, Food, Life Sciences, Biotechnology, 5G and IoT and Disaster Resilience industries. For more information, visit www.vnuasiapacific.com

Hyderabad, November 8, 2024: The Indian Poultry Equipment Manufacturers Association (IPEMA) is thrilled to announce the upcoming 16th edition of the Poultry India Expo 2024, the largest and most prestigious international poultry exhibition in South Asia. The event will be held from November 27th to 29th, 2024 at the HITEX Exhibition Centre, Hyderabad, and will also feature the Knowledge Day Technical Seminar on November 26th, 2024 at Hotel Novotel, HICC, Hyderabad.

In a curtain-raiser event held at The Park Hyderabad on November 8, 2024, IPEMA, represented by key members of its Executive Advisory Committee (EAC) including Mr. Anil Dhumal, Founder Director of IPEMA; Mr. Chakradhar Rao Potluri, Founder Director of IPEMA; Mr. Harish Garware, Director of IPEMA; warmly welcomed by IPEMA President Mr. Uday Singh Bayas along with Mr. M. Srikanth, Treasurer of IPEMA; Ms. Radhika, Senior Operations Head at IPEMA; and Mr. K.G. Anand, General Manager of Venkateshwara Hatcheries, They were joined by other prominent figures in the poultry industry, such as Mr. K. Mohan Reddy, President of the Telangana Poultry Federation; Mr. V. Bhaskar Rao, Joint Secretary of the Telangana Poultry Federation; Dr. Balaswamy, Advisor at NECC; and Mr. Sanjeev Chintawar from NECC, and other dignitaries attended alongside a notable media presence to promote and extend invitations to this landmark event.

Prominent poultry publications and media representatives added significance to the event, with notable attendees such as Mr. M N Rao from Avian Publications, Mr. M.K.Vyas from Hind Publications, Dinesh from S R Publications, Mr. B. S. Rana, Editor of Poultry Punch Publications, Mr. Ram Das Gandhi, a respected poultry farmer from Andhra Pradesh, and Shashank Purohit from Poultry Dairy. More than 80 representatives from regional and national media outlets, poultry magazines, and dignitaries from across the poultry sector gathered to witness the official announcement. The event concluded with an engaging Q&A session featuring industry leaders, followed by a networking lunch.

Highlights of Poultry India Expo 2024: 

– Knowledge Day– November 26, 2024 

An invaluable prelude to the expo, the Knowledge Day Technical Seminar brings together over 1,500 plus delegates from more than 50 plus countries, with sessions covering cutting-edge advancements in poultry production, feed technology, and animal health. Experts will lead discussions on sustainable practices, nutritional strategies, and innovations in poultry management.

– Expo – November 27th to 29th, 2024 

Spanning six halls and covering over 27,500 square meters, the main exhibition will showcase products and innovations from over 400 Plus exhibitors across 50+ countries. Expected to draw more than 40,000 plus visitors, the expo will provide a transformative platform for networking and knowledge-sharing among global poultry farmers, industry integrators, health experts, and technology providers.

Message from IPEMA President, Mr. Uday Singh Bayas:

Speaking at the curtain raiser, Mr. Uday Singh Bayas, President of IPEMA, emphasized the role of Poultry India Expo as a critical event for strengthening the industry’s economic and social contributions. “The poultry sector is a vital component of India’s food security and rural economy, supporting over a million poultry farmers. However, rising input costs, particularly for feed ingredients like maize and soya, compounded by GST on soya meal and poultry equipment, are imposing severe financial strains on our farmers. We appeal to the government for priority interventions to stabilize feed prices and expand access to affordable credit. Exemptions from GST on essential feed and equipment, increased Rabi maize cultivation, and a regulated approach to corn imports for ethanol production would greatly alleviate these burdens.”

In urging for government support, Mr. Bayas also highlighted the importance of expanding vaccine import protocols, establishing egg nutrition programs in school meals, and fostering export opportunities. “We need dedicated support to strengthen our export capabilities and enhance India’s standing as a major poultry exporter,” Mr. Bayas remarked, inviting the industry and media to champion the cause of sustainable growth.

A Platform for Innovation and Growth 

The 16th Poultry India Expo promises to be a comprehensive showcase of advancements in poultry farming, including feed technologies, animal health solutions, breeding practices, and disease control. By bringing together global thought leaders and innovators, the event is set to address challenges, promote sustainable solutions, and inspire future growth in the sector.

EAC: The Driving Force Behind Poultry India Expo 

The Executive Advisory Committee (EAC) has been pivotal in shaping Poultry India Expo over the years. The EAC comprises of a team of Industry experts and academicians from the poultry sector.  The think tanks of EAC along with the office bearers of IPEMA have been the driving force instrumental in bringing out the grandeur of the poultry India expos for years together. This 16th edition of Poultry India Expo stands as a testament to their continued dedication and vision.

About Poultry India Expo 

The Poultry India Expo, organized by IPEMA, has become an essential hub for global poultry professionals. The event showcases the latest breakthroughs in poultry science, breeding, health, and feed technologies, offering invaluable insights into modern poultry practices. With the Knowledge Day Seminar at its core, the expo empowers participants with access to cutting-edge knowledge and networking opportunities.

 Venue Information 

HITEX Exhibition Complex, Izzat Nagar, Hyderabad, India 

Join Us: We warmly invite all poultry industry professionals to join us at the 16th Poultry India Expo from November 27th to 29th, 2024, in Hyderabad. Come be a part of South Asia’s largest gathering of poultry experts and enthusiasts, and celebrate the future of the industry with us.

For Media Enquiries and Participation Details, Contact:

– Email: office3@poultryindia.co.in / info@poultryindia.co.in

– Phone: +91 7997994331 

For further information on the Poultry India Expo 2024, please visit our website at www.poultryindia.co.in