Dr Jeevan Sonawane | Director, Novelvet Farmsolutions

India is one of the fastest growing countries in terms of population, economy, infrastructure, information technology and other segments, yet grappling with persistent challenges like poverty, malnutrition, and nutritional insecurity. Among these, protein malnutrition is a silent crisis affecting millions. Despite being the world’s second-most populous country, over 80% of Indians fail to meet their daily protein requirements. While 75% of the population identifies as non-vegetarian, most consume meat only occasionally—on weekends, festivals, or special occasions. A survey by IMRB revealed that 73% of Indians are protein deficient, and a staggering 93% are unaware of their daily protein needs.

The misconception that protein is essential only for bodybuilders and athletes has left the general population unaware of its fundamental role in overall health. This lack of awareness has far-reaching consequences for individuals and the nation.

How Serious Is Protein Malnutrition in India?
Protein-energy malnutrition (PEM) is a significant public health issue in India, with devastating effects on children and adults alike:
– Global Hunger Index: India ranks 101 out of 116 countries.
– Undernourished Population: India has the highest number of undernourished people globally.
– Child Malnutrition: 35% of children under five are malnourished, and 48% suffer from stunted growth.
– Infant Mortality: 33 of every 1,000 children born in India die before their first birthday.
– Anaemia: 68% of children and 66% of women are anaemic.
– Protein Deficiency: 73% of Indians lack adequate protein intake.

Double Burden: Alongside malnutrition, obesity and non-communicable diseases like diabetes and heart disease are rising due to poor dietary habits.

How Much Protein Are Indians Eating?
The Indian Council of Medical Research (ICMR) recommends 0.8 to 1 gram of protein per kilogram of body weight daily, but the average Indian consumes only 0.6 grams per kilogram. Globally, average protein consumption stands at 68 grams per day, while India lags behind at 47 grams per day.

A survey across 16 Indian cities found that 85% of people believe protein causes weight gain, highlighting the widespread misinformation. Moreover, cereals, which are poor protein sources, dominate Indian diets, contributing 60% of protein intake. Pulses, legumes, meat, and poultry, the richer sources of protein, account for only 11% of dietary energy.

Protein deficiency

Why Are Indians Protein Deficient?
Several factors contribute to protein deficiency in India:
1. Cereal-Dominant Diets: Poor digestibility and incomplete amino acid profiles of cereals make them inadequate protein sources.
2. Shift in Food Habits: Increased consumption of fast foods and processed foods has reduced dietary quality.
3. Poverty and Food Insecurity: Many families cannot afford protein-rich foods.
4. Social Misconceptions: Myths about certain food categories lead to reduced protein intake.
5. Lack of Awareness: Misinformation and myths, especially among women who are key decision-makers in household nutrition, exacerbate the problem.
6. Inadequate Infant Feeding Practices: Poor early nutrition has lifelong consequences.

The Impact of Protein Deficiency
Protein is vital for growth, development, immunity, and repair. Its deficiency has severe consequences:
– For Children: Stunted growth, poor cognitive development, and reduced school performance.
– For Adults: Loss of muscle mass, impaired metabolism, and increased susceptibility to illnesses.
– For the Economy: Reduced productivity, poorer educational outcomes, and long-term economic losses.

How to Mitigate Protein Malnutrition in India
The Indian government has launched programs like the Public Distribution System (PDS), Integrated Child Development Services (ICDS), and mid-day meals. However, these largely focus on cereals. To combat protein malnutrition effectively, we need:
1. Increased Awareness: Massive campaigns to educate the public on protein’s importance and daily requirements.
2. Inclusion of Protein-Rich Foods: Adding affordable protein sources like eggs, milk, and chicken to government nutrition programs like mid-day meal in schools
3. Affordable Protein: Subsidizing protein-rich foods to make them accessible to all.
4. Dietary Education: Promoting balanced diets that include pulses, legumes, and animal proteins.
5. Focused Intervention: Prioritizing nutrition in the first 1,000 days of life, from conception to a child’s second birthday.

How Eggs and Chicken Can Help
Eggs and chicken are among the most affordable and accessible protein sources, offering immense potential to combat malnutrition:
1. Abundance: India is the world’s third-largest egg producer and fourth-largest chicken producer.
2. Complete Protein: These are high-quality protein sources containing essential amino acids not found in many plant-based foods.
3. Nutritional Powerhouses: Eggs are rich in vitamins, minerals, and good fats, while chicken supports muscle strength, immunity, and stress relief.
4. Versatility and Affordability: Easy to prepare, eggs and chicken can fit into any meal plan.

Need for Collective Action
To overcome protein malnutrition, we must act together. Poultry producers, government agencies, social influencers, medical practitioners, and organizations like NECC, Vets in Poultry, PFI, CLFMA, INFAH, IPEMA, ICMR, IMA and NIN must join hands. By promoting chicken and eggs through awareness campaigns, partnerships with health organizations, and inclusion in nutrition programs, we can:
– Educate Consumers: Bust myths and promote protein-rich diets.
– Drive Demand: Inspire families to make eggs and chicken regular dietary staples.
– Strengthen Programs: Enhance government initiatives with animal protein sources.

Fighting protein malnutrition is not just a health issue; it is a mission to secure India’s future. Let’s ensure every child has the opportunity to grow, thrive, and contribute to a healthier, stronger nation. Together, we can make protein malnutrition a challenge of the past.

Poultry Federation of India Team interacts with US Soybean Export Council Delegation on Feed and Farming in India & USA followed by visit to Khushboo Feed Mills Pvt Ltd Feed Unit and Farms

On April 21st, 2024, Poultry Federation of India Team and a high-level delegation from the United States had a good interactive meeting. The USA delegation comprised of Mr. Lance Rezac, Chairman of USSEC; Mr. Jim Sutter, CEO of USSEC; Mr. Brad Doyle, Board of Director of the American Soybean Association; Mr. Kevin Roepke, Regional Head of USSEC, SAASSA Region; Ms. Rebecca Joniskan, representing the Indiana State Poultry Association; Ms. Gretta Irwin, from the Iowa Turkey Federation and Mr. Jaison John, Country Lead India, USSEC. Later the delegation visited the Khushboo Feed Plant and Commercial Broiler Farm near Gurgaon, where they were warmly welcomed by Mr. Sanjeev Gupta, Mr. Rajeev Gupta and Mr. Ashish Gupta at their office.
During the visit, the US delegation expressed their appreciation for the significant expansion and modernization efforts witnessed within the Indian Poultry Industry.

Mr. Ricky Thaper, Treasurer, Poultry Federation of India provided updates on the activities of the Poultry Federation of India and about Indian Poultry Industry and Agricultural Dynamics. Mr. Thaper appreciated the global initiatives of USSEC in collaboration with various stakeholders of the poultry, aqua and livestock industry.

In a gesture of gratitude, the US delegation extended their thanks to the Poultry Federation of India Team and Khushboo Feed Mills Pvt. Ltd., for the enriching exposure to the Indian Poultry Industry.

In a historic moment, the Poultry Federation of India (PFI) and the USA Poultry and Eggs Export Council (USAPEEC) signed a Memorandum of Understanding (MOU) to collectively combat protein deficiency and promote the consumption of poultry and poultry products in India. The signing ceremony at Hotel The Oberoi, New Delhi on March 20, 2024, brought together esteemed representatives from both organizations, including Mr. Greg Tyler, President & CEO USA Poultry & Egg Export Council, Mr. Clay M. Hamilton, Agricultural Minister Counsellor for Agricultural Affairs, USDA, and Mr. Ramesh Khatri, Chairman, Mr. Sanjeev Gupta, Vice President (HQ), Mr. Ricky Thaper, Treasurer, Mr. Parveen Kumar, Vice-President-North Zone, Mr. Rahul Khatri and Mr. Jagdish from Poultry Federation of India. This partnership symbolizes a shared dedication to enhancing the nutritional landscape and fostering a healthier, protein-rich future.

Mr. Ricky Thaper, Treasurer, Poultry Federation of India highlighted the significance of this partnership in addressing critical nutritional needs and fostering international cooperation in the poultry industry. Mr. Thaper said that this occasion marked the beginning of what promises to be a fruitful collaboration aimed at enhancing nutritional standards and promoting economic growth in the poultry sector.

While addressing the gathering, Mr. Greg Tyler, President & CEO USA Poultry & Egg Export Council added that this collaborative approach encompasses a range of initiatives, including educational, research and development, expansion of market opportunities and campaigns to raise nutritional awareness. By combining their expertise, both organizations aspire to raise awareness about the nutritional advantages of poultry products.
 

Poultry Federation of India Team presented mementoes to Mr. Greg Tyler, Mr. Clay M. Hamilton and Ms. Devna Khanna. Later Ms. Devna Khanna, India Representative of USA Poultry & Egg Export Council, expressed gratitude to all attendees for their support and participation in this milestone event. This was followed by Trade Reception which provided an opportunity for networking among the invitees including USA Soybean and Corn Grower Farmers, Star Chefs from elite Hotels, Commodity Members, PFI Team and USAPEEC Team.

Shri Parshottam Rupala Ji, Hon’ble Union Cabinet Minister, Department of Animal Husbandry, Fisheries & Dairying, Government of India addressed the Indian Poultry Industry during World Egg Day 2023.

In a significant milestone for India’s poultry industry, the World Organisation for Animal Health (WOAH) has granted its approval to India’s self-declaration of freedom from Highly Pathogenic Avian Influenza (HPAI) in specific poultry compartments. This remarkable achievement reflects India’s unwavering commitment to upholding stringent standards of animal health and biosecurity.

Highly Pathogenic Avian Influenza (HPAI), commonly known as Bird Flu, was first detected in India in the state of Maharashtra in February 2006. Subsequently, the country has witnessed annual outbreaks of HPAI in various regions, leading to substantial economic losses. The disease has been reported in 24 states and union territories, resulting in the culling of over 9 million birds as part of efforts to control its spread.

In light of this achievement, Shri Parshottam Rupala Ji, Hon’ble Union Cabinet Minister, Department of Animal Husbandry, Fisheries & Dairying, Government of India addressed the Indian Poultry Industry during World Egg Day 2023. He added that India is not only the third-largest producer of eggs, surpassing the remarkable number of 129.60 billion annually but also the fifth-largest producer of poultry, reaching an impressive figure of 4.47 million tonnes annually. This recognition of India’s bird flu-free zones has far-reaching implications for international trade and the poultry sector’s prosperity.

India’s approach to combating HPAI follows a “detect and cull” policy, as outlined in the National Action Plan for Prevention, Control, and Containment of Avian Influenza (revised – 2021). This comprehensive response involves the humane destruction of infected and exposed animals, eggs, feed, litter, and other contaminated materials. Additionally, measures such as restrictions on the movement of poultry and poultry products, disinfection and clean-up of infected premises, and the implementation of a Post-Operative Surveillance Plan (POSP) have been put in place. It is important to note that vaccination against HPAI is not permitted in India.
Compartmentalization: A Key Control Measure
Despite these challenges, India has proactively embraced the concept of poultry compartmentalization to mitigate the risks associated with HPAI. Compartmentalization is a vital tool that enhances animal health, reduces the risk of disease outbreaks within and outside the compartment, and facilitates the trade of poultry and poultry-related products.

Approval of Self-Declaration by WOAH
The Department of Animal Husbandry & Dairying, Government of India, submitted a self-declaration asserting freedom from High Pathogenicity Avian Influenza in 26 poultry compartments to the World Organisation for Animal Health (WOAH). On October 13, 2023, WOAH officially approved this self-declaration, coinciding with World Egg Day. The declaration is now accessible to the public on the WOAH website.

These poultry compartments are located in four states of India, namely Maharashtra, Tamil Nadu, Uttar Pradesh, and Chhattisgarh. WOAH’s recognition of this declaration underscores India’s dedication to international biosecurity standards and is poised to significantly enhance the export potential of Indian poultry and poultry products, including meat and eggs. India, being the third-largest global producer of eggs (129.60 billion) and the fifth-largest producer of poultry meat (4.47 million tonnes), is well-positioned to capitalize on this achievement.

During the 2022-23 fiscal year, India exported poultry and poultry products to 64 countries, generating revenue of 134 million USD. The approval of this self-declaration is anticipated to unlock new opportunities for the Indian poultry sector in the global market, making a substantial contribution to the country’s economic growth.

Poultry Federation of India Team met with Mrs. Alka Upadhya, Secretary of the Department of Animal Husbandry, Fisheries & Dairying, Government of India

In a noteworthy development for the Indian poultry sector, a delegation from the Poultry Federation of India (PFI) engaged in discussions with Mrs. Alka Upadhya, Secretary of the Department of Animal Husbandry, Fisheries & Dairying, Government of India, and other senior officials to extend Diwali greetings and discussed the current scenario of poultry industry.

The PFI team, comprised of Chairman Mr. Ramesh Khatri, President Mr. Ranpal Dhanda, Vice-President Mr. Sanjeev Gupta, Secretary Mr. Ravinder Sandhu, and Treasurer Mr. Ricky Thaper, participated in a productive discussion regarding the current challenges facing the poultry industry. The PFI team proposed strategic measures to promote eggs and chicken through printed media, emphasizing the importance of consumer awareness and consumption.

Additionally, the PFI delegation suggested the implementation of an annual Protein Week, proposing for its scheduling in December. This proposed initiative aims to spotlight the nutritional benefits of egg and chicken products.

The PFI team expressed appreciation for the ongoing support from the Department of Animal Husbandry, Fisheries & Dairying and conveyed their commitment to working together for the advancement of the industry.

Mr. Sanjeev Gupta, Mr. Ricky Thaper and Mr. Ravinder Sandhu met Shri Kuldeep Singh Dhaliwal, Cabinet Minister, Government of Punjab.

This vital meeting signifies a proactive step by the Poultry Federation of India in addressing industry challenges and advocating for measures to promote the growth and resilience of the poultry sector in the country.

“The 34th Annual General Meeting (AGM) of the Poultry Federation of India was a resounding success, held at the Hotel Alila Diwa by Hyatt in Goa on September 27th-28th, 2023.”

The event began with a warm welcome from Dr. Devender Hooda and Dr. Sujit Kulkarni, setting a positive atmosphere for the day ahead. Following the welcome, Mr. Ranpal Dhanda, the President of the Poultry Federation of India, delivered an inaugural speech that shed light on the association’s goals and extended gratitude to the sponsoring companies, setting the stage for the AGM’s proceedings.

A significant portion of the day was dedicated to presentations and discussions.

Mr. Ravinder Singh Sandhu discussed the notable achievements and initiatives undertaken by the Poultry Federation of India in the past year, providing insights into the organization’s impact on the poultry industry.

Subsequently, Mr. Ricky Thaper, the Treasurer of the Poultry Federation of India, presented the financial accounts, ensuring transparency and accountability within the organization.”

A highlight of the event was the unveiling of ‘Poultry Creations,’ a new magazine introduced in collaboration with Vprint Infotech by the PFI executive body and esteemed guests. This magazine launch marked a significant milestone, serving as a valuable resource for industry insights and information. All those present on the stage extended their blessings and best wishes to Mr. Ravinder Kumar, the Editor of Poultry Creations Magazine.”

The program delved into technical aspects as well. Mr. Sudhir Malhotra, CEO of Interface Pharmaceuticals, shared insights into the benefits of immunotherapy in poultry, emphasizing its advantages for overall poultry health and productivity.

Dr. Susil Silva’s presentation focused on the significance of Soybean Meal (SBM) in poultry feeds and the competitive advantages of using US SBM.

Dr. Rakesh Gupta followed with a presentation on egg peritonitis in broiler breeders, addressing a specific health concern in poultry production.

During the AGM, Mr. Azad Rathi, President of the Broiler Breeder’s Association, explained how their association works to strengthen the poultry industry. He also requested the industry to control production and ensure a balanced supply and demand.

These discussions and presentations on the first day provided attendees with a comprehensive understanding of the Poultry Federation of India’s achievements, financial transparency, and technical advancements within the poultry industry, setting the stage for the events of the second day of the AGM.
The second day of the AGM (28th September) was marked by the prestigious presence of distinguished guests, including Dr. Sanjeev Baliyan, Minister of State for Animal Husbandry, Dairying, and Fisheries, Government of India, and Dr. O. P. Chaudhary, Joint Secretary of the Department of Animal Husbandry and Dairying. Alongside them, key figures from the Poultry Federation of India, including Mr. Ranpal Dhanda (President), Mr. Ramesh Chander Khatri (Chairman), Mr. Sanjeev Gupta (Vice-President HQ), Ravinder Singh Sandhu (Secretary), and Mr. Ricky Thaper (Treasurer) and all executives members of the Poultry Federation of India graced the event. Furthermore, the presence of approximately 600 poultry enthusiasts from various regions of the country added depth and diversity to the gathering.

The day commenced with a traditional lamp lighting ceremony, a symbol of enlightenment and unity within the poultry industry. This ceremonial act held profound significance, reflecting the shared commitment of all stakeholders to the growth and prosperity of the poultry sector. During the Annual General Meeting (AGM), the Poultry Federation of India unveiled its new logo remotely, with Dr. Sanjeev Baliyan officiating the launch.
The AGM provided a robust platform for thoughtful deliberations and discussions on pivotal issues that shape the poultry industry’s trajectory. Representatives from sponsoring companies, government officials, and members of the Poultry Federation of India collectively emphasized the critical importance of sustainable practices, technological advancements, and the resolution of significant challenges in poultry farming.

Participants voiced their optimism regarding the future of the poultry industry, recognizing the instrumental role that such gatherings play in fostering positive change and ensuring the industry’s continued growth and stability.
A highlight of the second day was the address by Sh. Ranpal Dhanda, President of the Poultry Federation of India, who passionately shed light on the pressing challenges confronting small poultry farmers across the nation. Sh. Dhanda’s impassioned plea underscored the problems faced by these farmers specially with integration farming and called for immediate attention from the authorities.

In response to the concerns raised by Sh. Dhanda, Dr. Sanjeev Balyan, Minister of State for Animal Husbandry, Dairying, and Fisheries, Government of India, and Dr. O.P. Choudhary, Joint Secretary of the Department of Animal Husbandry and Dairying, offered reassurance to the farmers. They affirmed their commitment to comprehensive measures aimed at addressing the challenges faced by poultry farmers, underscoring the government’s dedication to the welfare of small-scale poultry farming. They also emphasized that integration farming guidelines have already been provided to all states. and it is imperative that these guidelines are followed diligently. Any non-compliance will result in strict actions being taken.

This assurance provided a sense of relief among farmers and industry professionals present, who expressed appreciation for the proactive stance of the government and newfound hope for a brighter future in the poultry industry. The commitment demonstrated by these esteemed leaders has instilled confidence, signaling a positive trajectory for small poultry farmers in the country.
The day also featured informative presentations, with Dr. Lipi Sairiwal focusing on government schemes for poultry, Mr. Vijay Sardana, a renowned poultry consultant, discussing the future of the Indian poultry sector in a changing society and marketplace, Dr. Sudheer Bhalchandra addressing poultry vaccination, and Mr. O.P. Singh, Managing Director of Huvepharma SEA, delivering a lecture on the necessity of promotion and marketing for the chicken industry.

The event culminated in a one-hour panel discussion with Kissan Tak Channel, addressing various critical issues pertinent to the poultry industry.
Mr. Ramesh Chander, Khatri, Chairman, PFI and Mr. Sanjeev Gupta, Vice President (HQ), extended his gratitude to the sponsoring companies, esteemed guests, and everyone within the poultry community for their invaluable contributions in ensuring the success of this event.

The Poultry Federation of India Team presented mementoes as tokens of appreciation to sponsoring companies, members of the media, chief guests, and representatives from various poultry associations, recognizing their significant contributions to the event’s success.

Poultry Federation of India Team presented a special appreciation award to Mr. Rahul Khatri and Mr. Jagdish for their exceptional efforts in orchestrating behind-the-scenes arrangements, their dedication in working tirelessly, and their skillful coordination with every guest, all of which were instrumental in making this event a resounding success.

In closing, Mr. Ricky Thaper extended a heartfelt vote of thanks to all the chief guests, industry professionals, sponsoring entities, and poultry journalists, expressing gratitude for their collective efforts in making the AGM a resounding success. This two-day event showcased the resilience and potential of the poultry sector in India, and the commitment of stakeholders towards its growth and development.