Bengaluru, 18^th Oct 2024 – NUQO Animal Nutrition India Pvt. Ltd., a leader in innovative animal nutrition solutions, is excited to announce the appointment of Reena Rani as Head of Marketing, South Asia. In this role, Reena will oversee all marketing functions and will lead strategies & key initiatives of NUQO in the South Asia region and will be driving growth and engagement across key markets.

Reena brings over 12 years of extensive experience in marketing. Campaigns, pricing strategy, digital marketing, content creation, social media strategy, branding, marketing communication, and business analytics are her core strengths. Her deep expertise spans across top industry players such as Cargill and Novus, where she developed and implemented marketing programs that delivered measurable success.

With a strong academic background, Reena holds a master’s degree in industrial chemistry and an advanced Diploma in Digital Marketing and Analytics from the prestigious Indian Institute of Management, Kozhikode (IIMK). Her blend of technical knowledge and strategic marketing insights makes her a valuable addition to NUQO India’s leadership team.

Ewenn Helary, CEO
NUQO Feed Additives

“We are thrilled to have Reena join us at NUQO. Her proven ability to lead and execute innovative marketing strategies will be instrumental in expanding our presence in South Asia,” said Ewenn Helary, CEO at NUQO Feed Additives. “We are confident that Reena’s leadership will bring fresh perspectives and help elevate our brand in the region.”

Neeraj Kumar Srivastava
Managing Director, South Asia
NUQO Feed Additives

“We are delighted to welcome Reena to the NUQO team. Her deep understanding of the South Asia market and her exceptional track record in marketing make her the perfect fit to lead our efforts in this important region. Reena’s leadership will help us strengthen our marketing capabilities and further solidify NUQO’s position as a leader in animal nutrition solutions. We look forward to the innovative strategies she will bring to the table,” said Neeraj Kumar Srivastava – Managing Director, South Asia.

Stephanie Ladirat, Technology Director
NUQO Feed Additives

“We are thrilled to welcome Reena to the NUQO team. She brings a unique blend of technical expertise and sharp strategic marketing insight,” said Stephanie Ladirat, Technology Director at NUQO Feed Additives. “Her skills and vision will be key assets as we drive growth and innovation in South Asia market. We are looking forward to collaborating with her and see her talents and ideas flourish”

Reena’s appointment comes at a pivotal time for NUQO as the company continues to expand its footprint in the global animal nutrition market. Her role will be crucial in driving customer engagement and market penetration, further positioning NUQO as a trusted provider of natural, sustainable animal nutrition solutions.

About NUQO Feed Additives
NUQO© is a pioneer in combining phytogenics & phycogenics with a unique and cutting-edge micro- encapsulation technology that preserves efficacy and ensures optimal release of active ingredients.

Based on this expertise, NUQO© promotes various solutions that help professionals to better address challenges related to performance, health or welfare of animals.

For more information, please contact: info@nuqo.eu

NUQO India Welcomes Dr. Krishnamurthy Dasappa as Commercial Director

Dr. Krishnamurthy Dasappa

NUQO Animal Nutrition India Pvt Ltd is proud to announce the appointment of Dr. Krishnamurthy Dasappa as its new Commercial Director.

Dr. Krishnamurthy is a highly accomplished professional with over 22 years of experience in the animal science and nutrition field, having held prominent positions at global organizations such as Provimi, Cargill, and Novus. He holds a master’s degree in Poultry Science/Nutrition from the Veterinary College, University of Agricultural Sciences, Bangalore, India. His extensive expertise in sales, marketing, product management, and technical services makes him a versatile and well-rounded professional. Dr. Krishnamurthy has demonstrated proactive leadership in driving sales and marketing initiatives, formulating and implementing strategies to increase market penetration, drive revenue, and enhance profitability. His proficiency in sales forecasting, building strong distribution networks, and developing effective marketing strategies has significantly contributed to the success of the organizations he has served. “I am confident Dr. Krishnamurthy’s presence with NUQO India will add tremendous value to both our organization and the industry,” said Mr. Srivastava

Mr. Ewenn Helary echoed this sentiment, stating, “We are delighted to announce that our affiliate, NUQO India, is welcoming a new team member, Dr. Krishnamurthy Dasappa, on 3rd June 2024. This is a significant addition to our team, as Dr. Krishnamurthy brings years of experience in the animal nutrition industry in India, along with his proven expertise in sales, marketing, and technical services”

Dr. Krishnamurthy Dasappa expressed his enthusiasm, stating, “I am thrilled and excited to be part of NUQO, a globally leading additive company with cutting-edge and advanced technologies in the field of phytogenics and phycogenics through micro-encapsulation. I am confident NUQO’s unique solutions and technologies can be leveraged to add significant value to our customers in the Indian subcontinent”

With the establishment of its Bangalore office, NUQO is poised to make substantial strides in the Indian and regional markets, bringing its innovative feed additives and commitment to excellence in animal health and nutrition.

NUQO Celebrates Grand Opening of its Office in Bangalore, India

Bangalore, 28th May 2024 – NUQO Feed Additives, a prominent European supplier of micro-encapsulated phytogenics, phycogenics, palatants, and feed flavors, proudly announces the grand opening of its new office in Bangalore, India.

Operating under the legal entity Nuqo Animal Nutrition India Pvt Ltd, this strategic expansion marks a significant milestone for NUQO Feed Additives France, reinforcing its presence in one of the largest animal health and nutrition markets globally. The Bangalore office will serve customers across India and the Indian subcontinent.

“As CEO of NUQO, I am genuinely excited about this new chapter. The establishment of our Indian affiliate not only strengthens our presence in the region but also reinforces our commitment to building strong, collaborative relationships with local partners. We can’t wait to bring our exclusive technologies to the feed industry in India. I look forward to the incredible opportunities this will bring and am eager to work alongside Neeraj and our exceptional new team,” affirmed Mr. Ewenn Helary, Global CEO of NUQO.

Mr. Neeraj Kumar Srivastava, Managing Director of Nuqo Animal Nutrition India Pvt Ltd, stated, “We are excited to unveil our innovative technology and unique solutions to meet the current needs of the market and customers. Our unwavering commitment to pioneering innovation and setting the highest standards in the animal health and nutrition industry is at the forefront of our mission”

NUQO is pleased to announce the opening of its new affiliate in India, marking a significant milestone for the company. In the last few years, NUQO’s technologies have experienced rapid expansion globally and gained swift recognition in the market in recent years.

Headquartered in Europe, NUQO is a feed additives company and a pioneer in developing technologies based on the micro-encapsulation of metabolites from plants and seaweed (phytogenics and phycogenics). The company has established new standards to produce feed additives for animal nutrition, leveraging unique expertise in manufacturing technologies to produce more active, stable, and effective products, along with a broad knowledge of natural extracts & innovative molecules. Its groundbreaking work has been acknowledged over the last few years through participation in various well-known scientific congresses and publications.

In recent years, NUQO has expanded its distribution network globally and established regional hubs, including affiliates in Thailand and, more recently, in Mexico. Today, NUQO is proud to announce the opening of NUQO Animal Nutrition India Pvt Ltd. Mr. Ewenn Helary, CEO of NUQO, views this development as a remarkable achievement: “We are thrilled to launch Nuqo in India, a large yet demanding market. Two key factors enabled this launch: our offering of technologies with exclusive features that create genuine value for customers, and the opportunity to onboard exceptional colleagues. This milestone underscores the merit of our strategic approach and our ability to execute it successfully as a team.” With the launch of Nuqo India, NUQO’s dedicated team in India, led by Mr. Neeraj Kumar Srivastava, brings extensive industry experience and local market insights to drive the company’s growth and meet the evolving needs of Indian customers.

With a robust background in the Animal Health and Nutrition industry, Mr. Srivastava has served as Managing Director for major industry players in South & Southeast Asia. He also held the prestigious position of Chairman of CLFMA, a prominent livestock association in India, from 2020 to 2022. In addition, he holds board positions in esteemed industry associations, demonstrating his dedication to industry growth and development. Mr. Srivastava remarked, “Throughout my career, I have cultivated an extensive network and deep market knowledge in India and neighboring countries. I have played pivotal roles in the development of major businesses in animal nutrition within Indian Subcontinent. I strongly believe in the value of Nuqo’s technologies and our team’s capability to deliver these solutions sustainably and effectively to Indian market. Our objective is to address the key needs of the market & our customers, and we believe that NUQO’s science & research-based technologies are ideally suited for this purpose.”

In summary, the launch of Nuqo India represents a significant step forward in NUQO’s global expansion efforts, following years of impressive growth. Mr. Guillaume Etave, Global Sales Director of Nuqo, emphasized the importance of this development: “The establishment of this subsidiary enhances our local presence in India, allowing us to better serve our customers in this rapidly growing market and address their specific needs. It also strengthens our capability to form strong strategic partnerships and fully leverage the unique business opportunities presented by this dynamic market. We are delighted to welcome Mr.Srivastava who joins our team to lead this new initiative” Mr. Etave concluded: “This strategic expansion underscores the relevance of Nuqo’s approach, demonstrating NUQO’s ongoing dedication to meeting customer demands worldwide and seizing opportunities in key emerging markets”.

For more information: neeraj.srivastava@nuqo.in or info@nuqo.eu