Dr Jeevan Sonawane | Director, Novelvet Farmsolutions

India is one of the fastest growing countries in terms of population, economy, infrastructure, information technology and other segments, yet grappling with persistent challenges like poverty, malnutrition, and nutritional insecurity. Among these, protein malnutrition is a silent crisis affecting millions. Despite being the world’s second-most populous country, over 80% of Indians fail to meet their daily protein requirements. While 75% of the population identifies as non-vegetarian, most consume meat only occasionally—on weekends, festivals, or special occasions. A survey by IMRB revealed that 73% of Indians are protein deficient, and a staggering 93% are unaware of their daily protein needs.

The misconception that protein is essential only for bodybuilders and athletes has left the general population unaware of its fundamental role in overall health. This lack of awareness has far-reaching consequences for individuals and the nation.

How Serious Is Protein Malnutrition in India?
Protein-energy malnutrition (PEM) is a significant public health issue in India, with devastating effects on children and adults alike:
– Global Hunger Index: India ranks 101 out of 116 countries.
– Undernourished Population: India has the highest number of undernourished people globally.
– Child Malnutrition: 35% of children under five are malnourished, and 48% suffer from stunted growth.
– Infant Mortality: 33 of every 1,000 children born in India die before their first birthday.
– Anaemia: 68% of children and 66% of women are anaemic.
– Protein Deficiency: 73% of Indians lack adequate protein intake.

Double Burden: Alongside malnutrition, obesity and non-communicable diseases like diabetes and heart disease are rising due to poor dietary habits.

How Much Protein Are Indians Eating?
The Indian Council of Medical Research (ICMR) recommends 0.8 to 1 gram of protein per kilogram of body weight daily, but the average Indian consumes only 0.6 grams per kilogram. Globally, average protein consumption stands at 68 grams per day, while India lags behind at 47 grams per day.

A survey across 16 Indian cities found that 85% of people believe protein causes weight gain, highlighting the widespread misinformation. Moreover, cereals, which are poor protein sources, dominate Indian diets, contributing 60% of protein intake. Pulses, legumes, meat, and poultry, the richer sources of protein, account for only 11% of dietary energy.

Protein deficiency

Why Are Indians Protein Deficient?
Several factors contribute to protein deficiency in India:
1. Cereal-Dominant Diets: Poor digestibility and incomplete amino acid profiles of cereals make them inadequate protein sources.
2. Shift in Food Habits: Increased consumption of fast foods and processed foods has reduced dietary quality.
3. Poverty and Food Insecurity: Many families cannot afford protein-rich foods.
4. Social Misconceptions: Myths about certain food categories lead to reduced protein intake.
5. Lack of Awareness: Misinformation and myths, especially among women who are key decision-makers in household nutrition, exacerbate the problem.
6. Inadequate Infant Feeding Practices: Poor early nutrition has lifelong consequences.

The Impact of Protein Deficiency
Protein is vital for growth, development, immunity, and repair. Its deficiency has severe consequences:
– For Children: Stunted growth, poor cognitive development, and reduced school performance.
– For Adults: Loss of muscle mass, impaired metabolism, and increased susceptibility to illnesses.
– For the Economy: Reduced productivity, poorer educational outcomes, and long-term economic losses.

How to Mitigate Protein Malnutrition in India
The Indian government has launched programs like the Public Distribution System (PDS), Integrated Child Development Services (ICDS), and mid-day meals. However, these largely focus on cereals. To combat protein malnutrition effectively, we need:
1. Increased Awareness: Massive campaigns to educate the public on protein’s importance and daily requirements.
2. Inclusion of Protein-Rich Foods: Adding affordable protein sources like eggs, milk, and chicken to government nutrition programs like mid-day meal in schools
3. Affordable Protein: Subsidizing protein-rich foods to make them accessible to all.
4. Dietary Education: Promoting balanced diets that include pulses, legumes, and animal proteins.
5. Focused Intervention: Prioritizing nutrition in the first 1,000 days of life, from conception to a child’s second birthday.

How Eggs and Chicken Can Help
Eggs and chicken are among the most affordable and accessible protein sources, offering immense potential to combat malnutrition:
1. Abundance: India is the world’s third-largest egg producer and fourth-largest chicken producer.
2. Complete Protein: These are high-quality protein sources containing essential amino acids not found in many plant-based foods.
3. Nutritional Powerhouses: Eggs are rich in vitamins, minerals, and good fats, while chicken supports muscle strength, immunity, and stress relief.
4. Versatility and Affordability: Easy to prepare, eggs and chicken can fit into any meal plan.

Need for Collective Action
To overcome protein malnutrition, we must act together. Poultry producers, government agencies, social influencers, medical practitioners, and organizations like NECC, Vets in Poultry, PFI, CLFMA, INFAH, IPEMA, ICMR, IMA and NIN must join hands. By promoting chicken and eggs through awareness campaigns, partnerships with health organizations, and inclusion in nutrition programs, we can:
– Educate Consumers: Bust myths and promote protein-rich diets.
– Drive Demand: Inspire families to make eggs and chicken regular dietary staples.
– Strengthen Programs: Enhance government initiatives with animal protein sources.

Fighting protein malnutrition is not just a health issue; it is a mission to secure India’s future. Let’s ensure every child has the opportunity to grow, thrive, and contribute to a healthier, stronger nation. Together, we can make protein malnutrition a challenge of the past.

GLAMAC Awarded ‘Veterinary Pharma Company of the Year’ at GEEF Global Sustainable Development Summit 2024

GLAMAC Honoured with ‘Veterinary Pharma Company of the Year’ at the “GEEF Global Sustainable Development Summit & Awards 2024” SUPPORTED By DEPARTMENT OF SCIENCE & TECHNOLOGY, Government of India.

Glamac International Pvt Ltd, a leading Veterinary Formulation Company, specialised in Poultry Nutrition and Feed Additives, has been awarded the prestigious ‘Veterinary Pharma Company of the Year’ award at the GEEF Global Sustainable Development Summit & Awards 2024 at JW Marriott Aero city, New Delhi recognizing its excellence and contributions to the “Sustainable Veterinary Formulations” in healthcare category. This prestigious accolade underscores GLAMAC’s commitment to innovation and R&D in developing sustainable Veterinary Formulations for a healthier future for all. The GEEF (Global Excellence and Eminence Forum) Awards celebrate outstanding achievements across various sectors on a global platform.

The summit and award ceremony held at JW Marriott Aero city in Delhi was attended by 200+ participants, bringing together senior government officials, leading industry figures, policymakers and technocrats on a common platform to discuss the vital role of modern healthcare infrastructure in shaping India’s sustainable development goals (SDGs) vision for 2047. Two things will define how the progress towards journey of humanity will unfold in the times to come. First is the health of our people. Second is the health of our planet. Both are inter-linked. The event was organised by The GEEF Foundation with the support of Department of Science & Technology, Government of India. The highlight of the evening was the prestigious GEEF Global Awards 2024 in Sustainability & Healthcare.

The GEEF announced a total of 26 winners, including joint winners, across 14 diverse categories. Each award winner was honoured with a trophy and a citation recognizing their exceptional contributions for sustainable development goals (SDGs).

GLAMAC proudly shared the platform with other awardees like ONGC, Reliance Industries, HP, NTPC, CESC, Zydus, Cadila, Aditya Birla, HONDA etc. The awards were given by Dr. Lalit Varma IAS Former Additional Chief Secretary to the UP Government, Dr. Bibek Bandyopadhyay Former Senior Advisor to the Government of India, Mr. Nico Schiettekatte Counsellor for Health, Welfare & Sport, Embassy of the Kingdom of the Netherlands in India & Mr. Punit Singh Nagi Director Project The GEEF.

For GLAMAC, the prestigious event was proudly attended by Mr. Abir Mukherjee, Managing Director and Mr. Vinod Mishra, AGM- Sales (North & South). On receiving the award Mr. Mukherjee said, “This award reflects our unwavering dedication to innovation and excellence. We are honoured by this recognition and remain committed to leveraging our technical expertise to deliver groundbreaking formulations. Glamac sustainable formulation drive started with Panbonis- a Vitamin D3 metabolite from Natural source in partnership with Herbonis, Switzerland followed by CYNKA HBR & FENVI-Natural Antidiarrheal. Our natures blend CYNKA HBR -Antidiarrheal & Antimicrobial is a game changer and already an award winner as “Veterinary Pharma Innovation of The Year” by The Economic Times at the beginning of 2024 which now draws the attention of GEEF & THE DEPARTMENT OF SCIENCE & TECHNOLOGY, GOVERNMENT OF INDIA. CYNKA HBR is an outcome of extensive research & trials and addresses the challenge of antimicrobial resistance (AMR) and on a larger prospective supports the ‘One Health Program’ (promoted globally by FAO). CYNKA HBR is paving the way to an era of antibiotic free eggs & chicken in India and across the globe and emerges as the successful alternative of HALQUINOL & conventional Antibiotics (AGP) for sustainable poultry farming.”

For more information about Glamac International Pvt Ltd and their products, please visit their website at www.glamac.com.

With an initial investment of $120 million, the alliance targets a projected $300 million revenue by 2026

The Allana Group, a global leader in agri-commodities with a legacy spanning over 150 years, today announced the launch of the Indian Poultry Alliance at Poultry India 2024. This strategic initiative marks the Group’s significant expansion into India’s burgeoning poultry sector, aiming to revolutionize poultry production and consumption through fully integrated operations and advanced processing technologies.

The Indian Poultry Alliance encompasses end-to-end operations, including breeder farms, hatcheries, feed plants, broiler contract farming, value-added products, and rendering plants. Strategically located across regions such as Kashmir, Punjab, Aligarh, Unnao, Kishanganj, Aurangabad, Belgaum, Zaheerabad, and Coimbatore, the Alliance is poised to meet the diverse needs of QSR chains, food services, government agencies, and e-commerce platforms.

The Alliance is strengthened by collaborations with industry leaders such as Premium Chick Feed, Kwality Animal Feeds Pvt Ltd, Kasturi Poultry, and Chatha Foods. These partnerships will ensure the supply of high-quality inputs, efficient processing, and innovative value-added products. In line with the Allana Group’s commitment to sustainability, the Alliance will maximize the use of by-products through rendering plants, supporting Asia’s largest pet food facility located at the Group’s Zaheerabad campus.

Moiz Chunawala, Director of Strategic Business Development at Allana Group, emphasized the company’s long-term commitment to providing high-quality protein sources to consumers. “By leveraging our extensive and legacy experience in the food business along with world-class infrastructure, we aim to create a superior and sustainable poultry market in India. To achieve this, we will invest in state-of-the-art facilities, adopt advanced technologies, and prioritize sustainable practices throughout our operations. Additionally, our network of 4,000 retail stores will ensure that consumers have easy access to fresh, high-quality poultry products. By integrating advanced technologies, such as automated feed systems and precision breeding, we aim to significantly improve efficiency and sustainability in the poultry industry. Additionally, our focus on sustainable practices, including responsible waste management and ethical sourcing, will set new industry standards. Ultimately, our goal is to deliver exceptional value to our partners and consumers alike, ensuring a reliable supply of high-quality, affordable poultry products.”

Dr Chitranjan Ramesh Behl, Director of Poultry, Expert Poultry Value Chain commented, “The establishment of the Indian Poultry Alliance is a significant milestone for India’s poultry sector. It promises to enhance production efficiency and product quality, benefiting both producers and consumers. The launch of the Indian Poultry Alliance represents a bold step in the Allana Group’s journey of innovation and quality, promising to transform India’s poultry industry with its integrated, sustainable, and consumer-focused approach.”

Dear Sir/Madam,

You are all informed that this year election of office bearer is due for the post of below mentioned office bearers. Election will take place when more than one nomination is received on the specified date for the same post at 35^th Annual General Meeting (AGM) of Poultry Federation of India (PFI) on 27 December 2024 at Hotel The Leela, Gurugram.

The Elections are scheduled for the following office bearers:

(i) President

(ii) Vice President (HQ)

(iii) Secretary

(iv) Treasure

Eligibility for nomination and voters

1. All eligible candidates and voters must clear their dues. All eligible candidates, the proposer, and the seconder must clear their dues before submitting the nomination papers. No eligible voter should have Arrearsof annual subscription will be accepted till 20 DECEMBER 2024 by e payment. (Bank Account details: A/C Name: POULTRY FEDERATION OF INDIA, A/C Number: 67211011 0006234, Bank Name: Bank of India, Branch Address: Rai, Sonipat (Haryana), NEFT/IFSC Code: BKID0006721, PAN Number: AATP0444K)
2. The List ofeligible members will be available from PFI office on written request.
3. The candidate, the proposer, and the seconder should be members of PFI and shall not be in arrears of payment to their dues including the year of election i.e. 2024 – 2025.

Returning officer for the proposed elections:

1. Shri S. S. Katyal, M/s S. S. Katyal & Co., CA, 202 Vishwa Deep Building, Plot No.4, District Centre, Janakpuri, New Delhi – 110 058. Tel.: MOB: – 9891229218 will act as the Returning Officer.
2. As per clause 8(b) Election of Executive Committee, the election shall be by secret ballot.

Schedule for The proposed elections:

1. The election to the following office bearers of PFI shall be held at10.00 AM at the venue of AGM. Only for the post where more than one nomination is received.

(i)President      (ii) Vice President (HQ)      (iii) Secretary (iv) Treasurer

Explanatory Notes.

1. As per Rule 3 Membership (G) (i) ‘a new member has the right to vote provided he / she has been enrolled latest by 31^stDecember of the previous year in which elections are being held’ i.e. a new member enrolled till 31^st December 2023 shall have right to vote.
2. A member shall have the right to vote provided he / she pays the annual membership fees (including the year in which elections are being held) before the start of the election process. It is therefore requested that PFI members who are still in arrears may kindly send their dues by e payment.(Bank Account details: A/C Name: POULTRY FEDERATION OF INDIA, A/C Number: 67211011 0006234, Bank Name: Bank of India, Branch Address: Rai, Sonipat (Haryana), NEFT/IFSC Code: BKID0006721, PAN Number: AATP0444K). Please send payment acknowledgement at poultryfederation@gmail.com The renewals will also be accepted till the 20 December 2024.
3.  one member one vote,even if he / she is heading / representing more than one firm / company’.
4. A member whose name is proposed should have been enrolled as a member of the Federation and he / she should not be in arrears of payment as per Para 3 Membership (G) (ii) including the year 2024 – 2025. The same rule will apply to both the proposer and the seconder.
5.  Any member proposed to the post of President should have been a member for a period not less than 5 years with all arrears paid up and should be at post of any Executive Member, PFI.
6. 6. Any member proposed to the post of Vice- President/Secretary/Treasurer should have held the membership of PFI for a period not less than 5 years with all arrears paid up.
7. 7. Members can file nominations for one post only and not for multiple posts (one member one post).

The nomination papers must also carry the consent to the candidate with his PFI membership number. The members proposing the name of the Candidate should also mention their membership number with the proposal. Nominations where these conditions have not been met will be summarily rejected.

Enclosures:

1. Election Notice
2. Nomination Form

Regards,

On behalf of,

Ranpal Dhanda

President

Poultry Federation of India

49, First Floor, Omaxe Plaza

Omaxe City, G.T Karnal Road

Sonepat, Haryana

PIN 131001

Office: +91 85752 22224

Direct: +91 9215700133

Attachment:
Poultry Federation of India Election Notice PFI Nomination Paper
PFI Nomination Paper

In 2024, the “Year of Elections,” global leadership shifts are shaping new directions in trade and policy. CrushCon organised by U.S. Soybean Export Council (USSEC) at Hotel Sofitel Palm Jumeirah, Dubai, embody this year’s theme, “Electing to Trade.” The conference was attended by more than 100 delegates from South Asia; India, Nepal, Pakistan, Sri Lanka besides USSEC Team from Dubai and Senior Soybean Association Board Members from USA, brings into focus the connections between politics, trade and globalisation, particularly within supply chains, economic frameworks, and supply-demand factors.

The first day session opened with welcoming remarks from Mr. Kevin Roepke, Regional Director – South Asia & Sub-Saharan Africa (SAASSA), US Soybean Export Council, who introduced the key themes for conference that included

Ms. Valerie Brown, Regional Agricultural Counselor at USDA Foreign Agricultural Service (FAS), who discussed market development in the GCC, emphasizing the collaborative efforts between USSEC and USDA. Mr. Kevin Roepke said “Food inflation squeezes the middle class and erodes disposable income. The easiest way to reduce food inflation and thus improve the standards of the middle class is to lean into trade. Through trade, we can make healthier food more affordable and available to the middle class of South Asia.”

Mr. Jim Sutter, the dynamic CEO of USSEC, shared insights into the soy industry’s growth and USSEC’s commitment to sustainable solutions in nutrition. emphasized how trade is an integral channel to provide food and nutrition security, Mr. Sutter highlighting its key benefit of moving goods from point of surplus to point of deficit.
While trade helps maximize income in producing countries it provides consuming countries with availability of competitively priced products. He discussed the power of comparative advantage citing the example of Costa Rica. While Costa Rica specializes in producing bananas and coffee, the U.S. specializes in soybeans and corn. Through trade, these countries mutually benefit from high quality and competitively priced products.

Mr. Jim Sutter, CEO, USSEC presented a Special Appreciation to Mr. Kevin Roepke, Regional Director – South Asia & Sub-Saharan Africa (SAASSA).

Mr. Lance Rezac, USSEC Chair, provided a perspective on how U.S. farmers are meeting the demand for food while remaining environmentally responsible. Mr. Lance Rezac, said U.S. Soybean Export Council (USSEC) focuses on differentiating, elevating preference, and attaining market access for the use of U.S. Soy for human consumption, aquaculture, and livestock feed in 80+ countries internationally. USSEC members represent the soy supply chain including U.S. Soy farmers, processors, commodity shippers, merchandisers, allied agribusinesses, and agricultural organizations. USSEC is funded by the U.S. soybean checkoff, USDA Foreign Agricultural Service matching funds, and industry.

In a session on “US Soy Policy Needs Post-Election,” Daryl Cates, Chairman, American Soybean Association (ASA), highlighted the priorities for U.S. soy in Congress’s lame duck session. He emphasized the value of Market Access Program (MAP) and Foreign Market Development (FMD) funding and the potential impact of future free trade agreements (FTAs) on U.S. soybean exports.

The keynote presentation was by Mr. James Fry, Glenauk Economis. A standout keynote fireside chat, “Electing to Trade,” featured former USDA Secretary Dan Glickman in conversation with Kevin Roepke, exploring how trade policies could evolve following global elections. The first day morning session concluded with the panel “Pakistan Two Years On,” sponsored by the South Dakota Soybean Checkoff, where Zain Mahmood and Shahzad Ali Khan shared advancements and partnerships in Pakistan’s agricultural sector. CRUSHCON Dubai and HUNGERCON Dubai continue to bring insightful dialogues, networking, and fresh perspectives toward a sustainable future.

The afternoon sessions of CRUSHCON Dubai continued to delve into the intricacies of global trade and its implications, with a focus on geopolitics, market dynamics, and sustainability. The keynote address on Geopolitical Economics featured Ms. Trinh Nguyen, Senior Economist for Emerging Asia at Natixis, who provided insights into the evolving landscape of emerging markets, particularly in Asia. Her perspectives, widely respected across international news platforms, are invaluable for understanding the region’s economic pulse. In the session titled Global Oilseeds Spotlight, David Mielke, Director at Oil World in Germany, addressed the relationship between low corn and soybean prices and their potential to drive a global boom in the livestock and poultry sectors. His analysis brought forward important discussions on supply and demand dynamics in the industry.

Mr. Jaison John, Regional Head of Market Intelligence- South Asia, USSEC spoke on “How Policies Have Distorted Regional Prices for Feed Ingredients” and shed light on the complexities of trade policies that have affected feed ingredient pricing, making previously affordable sources of animal protein some of the most expensive globally. The Freight Sector Spotlight, presented by Mr. Voytek Chelkowski from Seamind Blue Ocean, highlighted the impact of freight volatility on margins. He emphasized the importance of understanding FOB versus C&F purchase decisions within the current geopolitical climate.

A significant moment came with the SUSS Logo Signing, where Nepal joined the initiative for sustainability, welcoming five companies into the fold, including Valley Group (NP), Kosmo Feed Mills (SL), Adamjee Lukmanjee (SL) and Nel Farms (SL),. Presenting this initiative were Ms. Deeba Giannoulis, Dr. Pawan Kumar and Dr. Athula Mahagamage.

The afternoon concluded with a keynote address on US Soy’s Commitment to Global Nutrition Security, showcasing the dedication of senior USSEC leadership to enhancing global nutrition.

Recognizing Pioneers Making an Impact in South Asia’s Protein Value Chain Each year, through its HungerCon event powered by Right to Protein, USSEC recognizes and celebrates outstanding contributors to the protein value space in South Asia.

Ms. Deeba Giannoulis, Regional Head of Corporate Affairs-SAASSA, reflected on the origins of HungerCON and the legacy of past winners who have paved the way for advancing the discourse on nutritional security. This year’s esteemed ‘HungerCon Award’ was awarded to Dr. Soumya Swaminathan, Chairperson of the M.S. Swaminathan Research Foundation in India for her pioneering work in integrating science into health policymaking. Other notable nominations included Mr. Iqrar Ahmad Khan, Vice Chancellor, University of Agriculture in Faisalabad, Pakistan and Mrs. Vibha Ahuja, Chief General Manager, Biotech Consortium India Limited from India.

The second day of CRUSHCON Dubai 2024 brought forward insightful discussions and innovative solutions aimed at advancing sustainability and global nutrition. Ms. Deeba Giannoulis, Regional Head of Corporate Affairs-SAASSA, introduced the Soy Sustainability Assurance Protocol, showing how companies can integrate this framework to promote sustainable practices. She spotlighted businesses that have adopted the SUSS logo, signalling their dedication to eco-friendly initiatives within the soy industry.
Ms. Christelle Cordahi, Regional Human Utilization & Nutrition Consultant at USSEC, presented on the importance of incorporating diverse protein sources, both animal and plant-based, to support a balanced diet. Her insights underscored the essential role of soy in overall health.

Ms. Tori Sorensen, Chair of the SEC Global Advisory Panel, shared the impressive growth and influence of the Soy Excellence Center (SEC) worldwide, which have significantly contributed to knowledge sharing and training in the soy sector. By providing free, accessible and comprehensive training options, Soy Excellence Center empowers professionals to stay updated with the latest trends and innovations in their fields. Soy Excellence Center courses adds tremendous value to industry workforce engaged in the protein value chain.

Ms. Tori Sorensen, Chair of the SEC Global Advisory Panel, presented the ceremonial SEC lapel pin to Mr. Ricky Thaper, Regional Advisory Council (RAC) Member Soy Excellence Center-India.

Dr. Tom D’Alfonso, Director of Animal & Aquaculture at USSEC, highlighted the value of optimizing feed nutrient profiles, stressing that not all soy is created equal. He described how U.S. soybean meal is tailored to maximize nutritional benefits for poultry, fish, and shrimp. In an insightful session, Will McNair, Global Head of Human Utilization at USSEC, discussed the complexities of soybean oil processing. He explained how factors such as damage, maturity, and moisture levels significantly affect the quality of soy oil, emphasizing how U.S. soybeans lead in optimizing refinery operations.

The day concluded with a wrap-up by Mr. Kevin Roepke, summarizing key outcomes and insights from the sessions. He emphasized the collaborative spirit of the conference and its potential to drive positive change in the agriculture and nutrition sectors. Mr. Daryl Cates, Chairman, American Soybean Association, offered a vote of thanks, expressing gratitude to all participants and speakers for their valuable contributions and commitment to advancing global nutrition security.

The CRUSHCON Dubai 2024 has truly set the stage for dynamic and impactful discussions. These conferences are a testament to the dedication of global leaders and experts in the fields of agriculture, nutrition, and sustainability. By bringing together thought leaders, industry professionals, and innovators, the events are fostering meaningful dialogue that is shaping the future of food systems.
The focus on sustainable practices and solutions demonstrates a strong commitment to addressing global challenges, ensuring a healthier and more secure future for all. It’s inspiring to witness how these platforms continue to empower collaboration and inspire change on such a significant scale.

Bangkok, Thailand – VIV Asia, the world’s leading event for the animal protein production industry, announces that visitor registration for the 2025 edition is now open. Set to take place from March 12–14, 2025, at the IMPACT Exhibition and Convention Center in Bangkok, in co-location with MeatPro Asia, and HortiAgriNext Asia 2025, this highly anticipated event promises an expanded and dynamic experience for its global crowd.

New! Expanded Venue

This year, VIV Asia 2025 has expanded into new halls, right across Challenger 1,2 and 3 and will be complemented by the first edition of Horti Agri Next Asia, next to a Features Hall and a dedicated Hall for the CropTech- FeedTech sector.

Focus on Key Industry Themes: Regenerative Agriculture & Animal Disease Management

The 2025 edition will highlight two major themes driving the future of the industry – Regenerative Agriculture and Animal Disease Management.
Regenerative Agriculture is increasingly vital as the industry seeks sustainable and eco-friendly farming practices that promote soil health, biodiversity, and long-term productivity.

Animal Disease Management remains a top priority, with a focus on preventing and controlling outbreaks to ensure the health and safety of livestock populations globally. Attendees will have the opportunity to explore cutting-edge solutions in these areas, participate in dedicated sessions, and network with leading experts.

Aquatic Pavilion: A new area focusing on Aquaculture

Building on previous success, the Aquatic Pavilion has grown significantly for 2025, encompassing not only fish but also shrimp as key species. The pavilion will also feature an enhanced content program designed to address the latest trends, innovations, and challenges in aquaculture, making it a must-visit for professionals in the aquatic sector. With over 17% of last edition’s visitors stating that their company is mainly related to Fish and Shrimps as a specie, the aquatic pavilion is expected to be a new center of attention in 2025.

New Start-up Hub Pavilion

For the first time, and in a bid to support innovation and entrepreneurship, VIV Asia 2025 introduces the Start-up Hub Pavilion. This new platform offers young companies in the industry a plug-and-play solution, providing them with access to global audiences and key stakeholders at the world’s most important event for the animal protein production sector.

Register Now

https://www.databadge.net/viva2025/reg/viv/?card=10000372

VIV Asia 2025 is set to be the most comprehensive edition yet, with unparalleled networking opportunities, cutting-edge content programs, and a platform that spans the full value chain of animal protein production. Interested attendees are invited to pre-register as early as possible to secure their entrance ticket free of charge. Tickets will remain free for visitors who register online until the 11^th of March (23:59, BKK Time).

Visit the show’s website www.vivasia.nl for more information and to remain updated on all news related to VIV Asia.

About VIV worldwide
VIV worldwide is the business network linking professionals from Feed to Food, offering boundless opportunities to the animal protein supply chain players. VIV worldwide developed with dedication a network through 40 years of experience and interactions with the industry, becoming today the leading platform in and for some of the most promising markets of the world. Visit www.viv.net.

About Horti Agri Next Asia (HAN Asia)
HAN Asia is the Horti Agri Next hub edition tailored specifically for the Asian market, showcasing the latest in horticultural food production, landscaping, controlled environment practices, environmental conservation, and agriculture. HAN Asia brings together industry professionals and experts from across Asia and around the world. Join us at HAN Asia to explore the forefront of the Asian horticultural and agricultural industries. For more details, please visit the official website at www.hortiagrinext.com .

About Meat Pro Asia | Meat Pro Asia is a professional trading platform for food processing machinery and packaging technologies. Organised alongside with VIV Asia, the fairs provide the complete supply chain from feed to food to processing and packaging and sales, attracting then entire spectrum of food technology trade buyers in ASEAN region. For more information, please visit the official website at www.meatpro-asia.com

About VNU Group | VNU Group is a globally operating exhibition company with offices in Utrecht (VNU Europe) and Bangkok (VNU Asia Pacific). VNU Group is part of the Royal Dutch Jaarbeurs and represents its international exhibition business outside of the Netherlands. Each VNU office runs a portfolio of exhibition and conference brands with professional expertise on specific markets and industries. The Agri-food exhibition portfolio is a core business in both VNU regional offices. Other VNU Group main event sectors include Tech, Lifestyle, Construction, Lifesciences, Biotech, and more.

About VNU Europe | VNU Europe is a subsidiary company of Royal Dutch Jaarbeurs with its base in Utrecht, at the heart of the Netherlands and only 30 minutes from Amsterdam. The VNU Europe office is located within the extensive Jaarbeurs complex. The international team of VNU Europe is wholly involved in the agrifood sector, focusing on the organization of worldwide industry events such as VIV and Horti Agri Next. For more information, visit www.vnueurope.com

About VNU Asia Pacific | VNU Asia Pacific is part of VNU Group, a globally operating exhibition company with offices in Utrecht, Shanghai, Bangkok and consolidates the international exhibition business of Royal Dutch Jaarbeurs. In Southeast Asia, Jaarbeurs formed a Joint Venture with TCC Group, a leading corporate conglomerate in the fast-growing region. From its business hub located in Bangkok, VNU Asia Pacific covers all key exhibition markets in South East Asia. VNU Asia Pacific has a constantly expanding portfolio with currently 19 trade shows and event formats both online and face-to-face platforms including brands from the AgriTech, Animal Husbandry, Animal Companion, Food, Life Sciences, Biotechnology, 5G and IoT and Disaster Resilience industries. For more information, visit www.vnuasiapacific.com

Hyderabad, November 8, 2024: The Indian Poultry Equipment Manufacturers Association (IPEMA) is thrilled to announce the upcoming 16th edition of the Poultry India Expo 2024, the largest and most prestigious international poultry exhibition in South Asia. The event will be held from November 27th to 29th, 2024 at the HITEX Exhibition Centre, Hyderabad, and will also feature the Knowledge Day Technical Seminar on November 26th, 2024 at Hotel Novotel, HICC, Hyderabad.

In a curtain-raiser event held at The Park Hyderabad on November 8, 2024, IPEMA, represented by key members of its Executive Advisory Committee (EAC) including Mr. Anil Dhumal, Founder Director of IPEMA; Mr. Chakradhar Rao Potluri, Founder Director of IPEMA; Mr. Harish Garware, Director of IPEMA; warmly welcomed by IPEMA President Mr. Uday Singh Bayas along with Mr. M. Srikanth, Treasurer of IPEMA; Ms. Radhika, Senior Operations Head at IPEMA; and Mr. K.G. Anand, General Manager of Venkateshwara Hatcheries, They were joined by other prominent figures in the poultry industry, such as Mr. K. Mohan Reddy, President of the Telangana Poultry Federation; Mr. V. Bhaskar Rao, Joint Secretary of the Telangana Poultry Federation; Dr. Balaswamy, Advisor at NECC; and Mr. Sanjeev Chintawar from NECC, and other dignitaries attended alongside a notable media presence to promote and extend invitations to this landmark event.

Prominent poultry publications and media representatives added significance to the event, with notable attendees such as Mr. M N Rao from Avian Publications, Mr. M.K.Vyas from Hind Publications, Dinesh from S R Publications, Mr. B. S. Rana, Editor of Poultry Punch Publications, Mr. Ram Das Gandhi, a respected poultry farmer from Andhra Pradesh, and Shashank Purohit from Poultry Dairy. More than 80 representatives from regional and national media outlets, poultry magazines, and dignitaries from across the poultry sector gathered to witness the official announcement. The event concluded with an engaging Q&A session featuring industry leaders, followed by a networking lunch.

Highlights of Poultry India Expo 2024: 

– Knowledge Day– November 26, 2024 

An invaluable prelude to the expo, the Knowledge Day Technical Seminar brings together over 1,500 plus delegates from more than 50 plus countries, with sessions covering cutting-edge advancements in poultry production, feed technology, and animal health. Experts will lead discussions on sustainable practices, nutritional strategies, and innovations in poultry management.

– Expo – November 27th to 29th, 2024 

Spanning six halls and covering over 27,500 square meters, the main exhibition will showcase products and innovations from over 400 Plus exhibitors across 50+ countries. Expected to draw more than 40,000 plus visitors, the expo will provide a transformative platform for networking and knowledge-sharing among global poultry farmers, industry integrators, health experts, and technology providers.

Message from IPEMA President, Mr. Uday Singh Bayas:

Speaking at the curtain raiser, Mr. Uday Singh Bayas, President of IPEMA, emphasized the role of Poultry India Expo as a critical event for strengthening the industry’s economic and social contributions. “The poultry sector is a vital component of India’s food security and rural economy, supporting over a million poultry farmers. However, rising input costs, particularly for feed ingredients like maize and soya, compounded by GST on soya meal and poultry equipment, are imposing severe financial strains on our farmers. We appeal to the government for priority interventions to stabilize feed prices and expand access to affordable credit. Exemptions from GST on essential feed and equipment, increased Rabi maize cultivation, and a regulated approach to corn imports for ethanol production would greatly alleviate these burdens.”

In urging for government support, Mr. Bayas also highlighted the importance of expanding vaccine import protocols, establishing egg nutrition programs in school meals, and fostering export opportunities. “We need dedicated support to strengthen our export capabilities and enhance India’s standing as a major poultry exporter,” Mr. Bayas remarked, inviting the industry and media to champion the cause of sustainable growth.

A Platform for Innovation and Growth 

The 16th Poultry India Expo promises to be a comprehensive showcase of advancements in poultry farming, including feed technologies, animal health solutions, breeding practices, and disease control. By bringing together global thought leaders and innovators, the event is set to address challenges, promote sustainable solutions, and inspire future growth in the sector.

EAC: The Driving Force Behind Poultry India Expo 

The Executive Advisory Committee (EAC) has been pivotal in shaping Poultry India Expo over the years. The EAC comprises of a team of Industry experts and academicians from the poultry sector.  The think tanks of EAC along with the office bearers of IPEMA have been the driving force instrumental in bringing out the grandeur of the poultry India expos for years together. This 16th edition of Poultry India Expo stands as a testament to their continued dedication and vision.

About Poultry India Expo 

The Poultry India Expo, organized by IPEMA, has become an essential hub for global poultry professionals. The event showcases the latest breakthroughs in poultry science, breeding, health, and feed technologies, offering invaluable insights into modern poultry practices. With the Knowledge Day Seminar at its core, the expo empowers participants with access to cutting-edge knowledge and networking opportunities.

 Venue Information 

HITEX Exhibition Complex, Izzat Nagar, Hyderabad, India 

Join Us: We warmly invite all poultry industry professionals to join us at the 16th Poultry India Expo from November 27th to 29th, 2024, in Hyderabad. Come be a part of South Asia’s largest gathering of poultry experts and enthusiasts, and celebrate the future of the industry with us.

For Media Enquiries and Participation Details, Contact:

– Email: office3@poultryindia.co.in / info@poultryindia.co.in

– Phone: +91 7997994331 

For further information on the Poultry India Expo 2024, please visit our website at www.poultryindia.co.in

Introduction
The poultry industry has seen exponential growth over the last few decades, driven by the demand for high-quality protein sources such as chicken. However, the intensification of poultry production has also brought challenges, particularly in managing the health of broilers, which are reared under conditions that can predispose them to stress and diseases. Among these, gut health is a critical area of focus because it directly influences the overall health, performance, and productivity of the birds.

Traditionally, antibiotics have been used extensively to manage gut health issues and prevent diseases. However, the rise of antimicrobial resistance (AMR) and global consumer demand for antibiotic-free poultry has necessitated a shift toward non-antibiotic solutions. Phytomolecules, bioactive compounds derived from plants, have emerged as a promising alternative for maintaining gut health in broilers. This article delves into the significance of gut health in broilers, explores the role of phytomolecules and highlights their effectiveness as a sustainable solution in modern poultry operations.

Understanding Gut Health in Broilers
Gut health refers to the optimal functioning of the gastrointestinal (GI) tract, which is essential for nutrient absorption, immune response, and overall well-being of broilers. In poultry, the gut is not only responsible for digestion but also acts as a key barrier against pathogens, playing a critical role in the immune system. (Image 1)

(Image 1) Source: Guillermo Tellez-Isaias et al 2023, Engormix

A healthy gut consists of a balanced microbial population (microbiota), an intact intestinal barrier, and a well-regulated immune response. Any imbalance in these components can lead to gut dysfunction, manifesting as poor nutrient absorption, diarrhoea, increased susceptibility to infections, and reduced growth performance.

Common gut health challenges in broilers include:
1. Dysbiosis: An imbalance in the gut microbiota, often caused by stress, poor nutrition, or infections, can disrupt gut function.
2. Enteric diseases: Diseases like necrotic enteritis (caused by Clostridium perfringens) and coccidiosis (caused by Eimeria species) can severely damage the intestinal lining.
3. Leaky gut syndrome: Increased intestinal permeability can allow harmful substances to pass into the bloodstream, triggering inflammation and immune responses.
4. Poor nutrient absorption: Impaired gut function can reduce the efficiency of nutrient absorption, affecting growth rates and feed conversion ratios.

Source: Self Field observations

Maintaining optimal gut health is, therefore, essential to achieving high productivity, reducing mortality, and ensuring efficient feed utilization in broilers.

The Role of Phytomolecules in Gut Health
Phytomolecules are bioactive compounds derived from plants, including essential oils, alkaloids, flavonoids, tannins, and terpenes. These molecules possess a wide range of biological activities, such as antimicrobial, antioxidant, anti-inflammatory, and immunomodulatory properties, making them effective in maintaining and improving gut health.

Over the years, research has demonstrated the potential of phytomolecules to support gut health in poultry. Several studies have shown that these plant-derived compounds can modulate the gut microbiota, strengthen the intestinal barrier, and enhance immune responses, thus promoting better growth and health in broilers.

1. Antimicrobial Properties
One of the primary benefits of phytomolecules is their ability to exert antimicrobial effects. Many essential oils and plant extracts contain compounds like carvacrol, thymol, and eugenol, which have been found to inhibit the growth of pathogenic bacteria such as Escherichia coli, Salmonella, and Clostridium perfringens. These antimicrobial properties help maintain a balanced gut microbiota, reducing the risk of infections and dysbiosis. (Image 2)

A study by Burt (2004) demonstrated that essential oils containing carvacrol and thymol are effective in inhibiting the growth of Salmonella and Campylobacter in broilers. Similarly, Liu et al. (2012) found that phytogenic compounds such as oregano and thyme oils can significantly reduce the colonization of pathogenic bacteria in the poultry gut.

2. Antioxidant Effects
Oxidative stress is a common challenge in modern poultry production, especially under intensive farming conditions. Excessive oxidative stress can damage the intestinal lining, leading to inflammation and compromised gut integrity. Phytomolecules such as flavonoids and phenolic acids have strong antioxidant properties, which help neutralize free radicals and protect the intestinal cells from oxidative damage. (Image 3)

Flavonoids, such as quercetin and catechins, have been shown to enhance the activity of antioxidant enzymes, reduce inflammation, and promote gut integrity. In a study conducted by Rehman et al. (2020), supplementation with flavonoid-rich plant extracts improved the gut health of broilers by reducing oxidative stress and enhancing the intestinal barrier function.

(Image 3) Source: Yammine, Jina et al. Heliyon, Volume 8, Issue 12, e12472

3. Anti-inflammatory Action
Chronic inflammation in the gut can lead to poor nutrient absorption, tissue damage, and increased susceptibility to infections. Phytomolecules possess anti-inflammatory properties that can mitigate gut inflammation and support tissue repair. Compounds such as curcumin (found in turmeric) and gingerols (found in ginger) are well-known for their anti-inflammatory effects. A study by Khaleel et al. (2021) demonstrated that dietary supplementation with curcumin significantly reduced gut inflammation in broilers and improved their overall performance. Similarly, ginger extract has been found to decrease pro-inflammatory cytokines and enhance gut health in poultry.

4. Enhancing the Intestinal Barrier
The intestinal barrier is the first line of defence against harmful pathogens and toxins. Phytomolecules, particularly tannins and essential oils, can strengthen the intestinal lining by promoting the production of tight junction proteins that seal the spaces between intestinal cells. This helps reduce intestinal permeability (leaky gut) and prevents the translocation of harmful substances into the bloodstream. (Image 4)

In a study by Yang et al. (2015), tannin-rich plant extracts were found to enhance the expression of tight junction proteins in the intestinal mucosa of broilers, resulting in improved gut integrity and reduced incidence of leaky gut.

5. Modulating the Gut Microbiota
Phytomolecules have prebiotic effects that promote the growth of beneficial gut bacteria, such as Lactobacillus and Bifidobacterium, while inhibiting pathogenic bacteria. A balanced gut microbiota plays a crucial role in maintaining gut health by enhancing nutrient absorption, stimulating the immune system, and protecting against infections.

Research by Windisch et al. (2008) found that phytogenic feed additives, including essential oils and polyphenols, can modulate the gut microbiota by promoting beneficial bacteria and reducing pathogenic bacterial populations. This microbiota modulation helps maintain gut homeostasis, which is essential for optimal growth and performance in broilers.

Phytomolecules in Commercial Broiler Production
The use of phytomolecules as feed additives in broiler production is gaining popularity as a natural and effective alternative to antibiotics. Various commercial phytogenic products containing essential oils, plant extracts, and other bioactive compounds are now available for use in poultry diets.

Benefits of Phytomolecules Supplementation
1. Improved Growth Performance: Several studies have shown that phytomolecules supplementation can enhance growth rates, feed conversion ratios, and overall performance in broilers. For example, Yang et al. (2015) reported that broilers supplemented with a blend of essential oils and polyphenols exhibited higher weight gain and better feed efficiency.

2. Reduced Mortality and Morbidity: By promoting gut health and enhancing the immune system, phytomolecules help reduce the incidence of enteric diseases and lower mortality rates in broilers. A study by Ciftci et al. (2010) found that broilers fed with a diet containing thyme and rosemary essential oils had a lower incidence of necrotic enteritis and improved survival rates.

3. Enhanced Feed Efficiency: Phytomolecules improve nutrient absorption by maintaining gut integrity and supporting the activity of digestive enzymes. This leads to better feed efficiency and reduced feed costs, which are critical factors in commercial broiler production.

4. Sustainability and Consumer Acceptance: The use of phytogenic feed additives aligns with the growing consumer demand for antibiotic-free poultry products. As these additives are derived from natural sources, they are perceived as safe and environmentally friendly, contributing to the sustainability of poultry production.

Challenges and Considerations
While the benefits of phytomolecules in poultry production are well-documented, there are some challenges associated with their use.
These include:

– Variability in Efficacy: The efficacy of phytomolecules can vary depending on factors such as plant source, extraction method, dosage, and the overall diet composition. Standardization of phytogenic products is essential to ensure consistent results.

– Cost: Phytogenic feed additives can be more expensive than traditional antibiotics. However, the long-term benefits, including improved bird health and performance, can offset the higher initial costs.

– Regulatory Approval: Globally in some regions, the use of certain phytomolecules in animal feed may be subject to regulatory approval. Producers should ensure that the phytogenic products they use comply with local regulations.

Conclusion
Gut health is a cornerstone of successful broiler production, influencing not only the health and welfare of the birds but also their growth performance and profitability. As the poultry industry continues to shift toward antibiotic-free production systems, phytomolecules offer a natural and effective solution for maintaining gut health in broilers.
By leveraging the antimicrobial, antioxidant, anti-inflammatory, and microbiota-modulating properties of phytomolecules, poultry producers can improve gut integrity, reduce the incidence of enteric diseases, and enhance the overall performance of their birds. The multiple mechanisms through which phytomolecules support gut health, such as promoting beneficial microbial populations, protecting the intestinal barrier, and mitigating oxidative stress, make them a valuable tool in the pursuit of sustainable poultry production.

The growing body of research supporting the efficacy of phytomolecules in improving broiler gut health underscores their potential as a reliable alternative to antibiotics. Studies have consistently demonstrated that these plant-derived compounds can improve growth performance, reduce mortality, and enhance feed efficiency, all while aligning with consumer demands for natural, antibiotic-free products.

In conclusion, phytomolecules represent a promising, natural solution for enhancing gut health in broilers, offering benefits that extend beyond disease prevention to improving overall flock performance. As the poultry industry moves toward more sustainable and consumer-friendly practices, phytomolecules will likely play an increasingly important role in maintaining the health and productivity of broilers in antibiotic-free production systems.
The future of broiler production lies in sustainable practices that prioritize animal health and welfare without relying on antibiotics. Phytomolecules offer a natural and scientifically backed solution to the challenges of maintaining gut health in broilers, making them a critical component of the next generation of poultry feed additives.

References:
References are available on request.

Poultry production is one of the most advanced agricultural industries, playing a key role in the global food supply. While the poultry industry works to meet the rising demand for high-quality protein, the availability and cost of feed ingredients remain significant challenges for the poultry sector. Poultry feed accounts for more than 70% of total production costs, making it the largest expense in poultry farming. Fluctuations in the prices of key ingredients like corn and soybean meal, driven by global markets and climate conditions, significantly impact feed costs. Moreover, dependency on corn and oil as major energy sources in poultry feed, along with competition for these commodities from biofuel and human food industries, further drives prices up the poultry feed cost.

• Rapid & fast growth -Where important amounts of ATP are absorbed for protein synthesis
• Excitement or stress – Not only for escape but also for macrophages to fight pathogens
• Low oxygen supply – Leading to low ATP production
• Disturbed energy metabolism -Impaired mitochondrial function (Oxidative stress)
• Low feed consumption especially in extreme summer

• GAA has been officially registered as an animal feed additive by the EFSA (European Food Safety Authority) (2009; 2022) & the US-FDA (U. S. Food and Drug Administration)
• GAA supplements account for 40% less cost compared to creatine.
• GAA exerts many non-creatine roles, including the stimulation of insulin secretion, neuromodulation, and vasodilation.
• GAA has an arginine-sparing potential of up to 149% in broilers, thus arginine is more readily available for metabolic processes other than GAA production

Maintaining product quality during the slaughter and defeathering stages is vital for profitability and brand integrity. Damage to carcasses can lead to expensive downgrades and yield losses.

Efficient Stunning for Immediate Unconsciousness
Proper handling of live birds is key to ensuring high carcass quality while prioritizing animal welfare. Utilizing effective stunning methods, such as electrical water-bath stunning or Controlled Atmosphere Stunning (CAS), is crucial to render birds unconscious and pain-free prior to slaughter. The BAADER Water Stunner 032 excels in delivering high stunning efficiency, allowing birds to be quickly stunned as they enter the electrified water bath. Optimizing the relationship between current, voltage, and resistance achieves immediate unconsciousness.

Effective electrical water-bath stunning

Unconscious birds are easier to shackle and experience no stress or discomfort

The BAADER Killing Machine 2320 offers a variety of adjustment options

Controlled Atmosphere Stunning (CAS) for Improved Welfare
CAS is becoming increasingly popular for enhancing both animal welfare and meat quality. In this method, birds are stunned in their transport equipment using gas mixtures that induce an anaesthetic state, ensuring they remain unconscious throughout shackling and slaughter. The commercial appeal of CAS lies in its ability to minimize pre-slaughter stress, thereby reducing the risk of quality loss. Stress-related issues like wing flapping can cause injuries that lead to downgrades, whereas CAS significantly reduces these risks, including damage that may occur with electrical stunning.

BAADER offers two CAS systems: above ground and below ground. Both are designed to stun birds effectively while minimizing discomfort. In the CAS Pit System, birds are gently lowered into a pit where CO2 levels gradually increase. The Above Ground CAS features a dual-lane tunnel divided into chambers that slowly expose birds to elevated CO2 levels, with oxygen and clean air introduced to keep them calm until they are unconscious.

Adjustable Equipment to Ensure Quality
To maintain top quality, slaughter and defeathering equipment must be easily adjustable. This adaptability allows for precise control over processing times and product positioning, enhancing processing accuracy and profit margins.

The BAADER Killing Machine 2320 is designed with multiple adjustment options to optimize neck positioning and cutting, minimizing the risk of costly errors. Its design maximizes bleed-out and ensures rapid brain death, accommodating various flock sizes and line speeds.

Effective Scalding and Picking Techniques
Adjustable temperature control allows for precise regulation of the scalding water, considering factors such as stunning method, feather characteristics, local market requirements, and processing conditions. The flexibility and easy access to scalding setup enable processors to adapt to different products, ensuring an optimal scalding environment at all times. BAADER Turbo Scalder 1070 and Air Jet Scalder 1050 are both equipped with touch panels to maintain control of the scalding process, including water level and temperature control. Additionally, a timer function allows for programming daily production.

Turbo Scalding is a highly efficient scalding technique that protects product quality


The Tunnel Picker 284 is equipped with multiple adjustment features to best target the picking process

Wavy ridges on the rubber fingers optimize the picking process

Adjustability also plays a crucial role in effective picking. The BAADER Tunnel Picker 284 offers multiple adjustment features to ensure optimal picking performance while preserving product quality. Each picking row can be individually angled, and picking banks can be adjusted in terms of height and separation, allowing the picking fingers to follow the bird’s shape. Configuring various picking machines on the line enables different targeting approaches as picking progresses. This high degree of targeted picking also allows for dry picking.

Importance of Picking Fingers
The condition of picking fingers significantly affects feather removal efficiency. Regular inspections and timely replacements of rubber fingers are crucial to maintain performance. A mix of new and used fingers can enhance results, as worn fingers can reduce efficiency and foster bacterial growth. Prompt replacement of damaged fingers is essential for maintaining hygiene standards.

Poultry processing facilities can ensure an efficient and hygienic picking process by prioritizing the use of quality rubber fingers. Specially designed rubber fingers with wavy ridges, such as the Rubber Finger WAVE, facilitate multi-directional feather contact during picking, resulting in effective feather removal. Furthermore, the rubber’s special formula ensures long-lasting durability, providing optimal performance over an extended period.

Collaborate with BAADER
Given the complexities of slaughter and defeathering, investing in solutions that prioritize animal welfare, product quality, and efficiency is essential. Reach out to your local BAADER team for more information on how our slaughter and defeathering solutions can protect quality at every stage or visit www.baader.com.

We also invite you to visit the BAADER booth no. CC7 Hall 6 at Poultry India!