Zoetis Expands Hyderabad Capability Center, Strengthens Global Animal Health Innovation

Hyderabad September 10: Zoetis Inc. the world’s leading animal health company today announced a significant expansion of its India Capability Center in Hyderabad. This move marks a pivotal step in advancing global animal healthcare through cutting-edge technology.

The ribbon-cutting ceremony, attended by Hon’ble Minister for IT, E&C, Industries & Commerce and Legislative Affairs, Govt of Telangana, showcased Zoetis’ commitment to fostering innovation in animal health and contributing to India’s burgeoning veterinary sector. The expanded center is set to create several hundred new high-skilled jobs by the end of 2025.

Sri D. Sridhar Babu, Minister for IT, E&C, Industries & Commerce and Legislative Affairs, Govt of Telangana, said, “I am delighted to inaugurate the Zoetis India Capability Center’s brand-new office in Hyderabad. This expansion of Zoetis, the world’s largest animal health company, is a testament to Telangana’s emergence as a hub for specialized life sciences and technology talent. This investment not only creates jobs but also positions our state at the forefront of the global healthcare revolution and as the destination for One-Health. I am excited to see how they will leverage our local expertise to drive worldwide innovations in veterinary care and we will offer all support to them to grow from this dynamic city.”

Keith Sarbaugh, Chief Information Officer at Zoetis, said, “This expansion is a cornerstone of our global strategy to harness technology for better animal health outcomes. By tapping into India’s world-class tech and digital talent and vibrant start-up ecosystem, we’re accelerating our ability to deliver breakthrough solutions for veterinarians, pet owners, and livestock farmers across the globe. Hyderabad will play a crucial role in driving our digital transformation and cementing our position as the tech leader in animal health.”

As the premier global Capability Center dedicated to animal health in India, the facility underscores Zoetis’ industry leadership and its recognition of India’s critical role in the global veterinary landscape. The global animal health market is projected to grow at a rate of 4-6% in the next five to ten years. This growth is driven by increasing pet ownership, growing medicalization of companion animals, and rising global demand for animal protein.

As the leader in animal health, Zoetis has invested more in research and development than any other company in the animal health industry and has consistently increased its R&D investment over the last several years, reaching $613 million in 2023. This investment fuels the company’s focus on science-driven innovation that has led to the creation and growth of new markets to address unmet medical needs.

Anil Raghav, Vice President and Head of Zoetis India Capability Center, added, “Our Hyderabad center is poised to become a global powerhouse for veterinary technology innovation. We’re not just expanding our physical presence; we’re creating a nexus where India’s top tech talent will directly impact the future of animal health worldwide. From AI-driven diagnostic tools to industry-leading digital solutions for veterinarians and pet owners, the technology developed here will allow Zoetis to advance its vision to shape the future of animal care globally.”

(Source : https://www.apnnews.com/)

CHESTERFIELD, MO (September 4, 2024) – (September 4, 2024) – A new director at NOVUS is driving innovation at the intelligent nutrition company.

Gaurav Shah recently joined NOVUS as the new associate director of innovation and business development. He is responsible for routing Novus’ innovation pipeline and strategy in the newly created role.

“While we’re working internally on new projects, services, and solutions, we know there is a whole world of innovation beyond our labs,” says Associate Vice President of Global Strategic Marketing, Technology and Innovation, Abishek Shingote. “It’s not enough for us to say we will be innovative; we have to do it. Gaurav’s focus is on business development that will drive new growth and support our customers globally.”

At NOVUS, Shah is updating the company’s innovation capabilities by leveraging its open innovation model.

“Something that can slow down innovation is being stuck in your competencies or feeling the need to fully own new competencies before developing something,” Shah says. “With open innovation, the goal is to work closely with start-ups, universities, established companies, and even customers that are already competent in what we want to do. We’re joining forces with those partners to deliver value to the industry.”

Understanding that new ideas, technology, and services can come from many different places, Shah says NOVUS is looking for partnerships that match its strategic interests: animal nutrition and health feed additives that lead to better performance.

“NOVUS has a good track record of delivering disruptive technology – like the first liquid methionine, the first bis-chelated trace minerals, and now embedding functional additives in corn kernels with INTERIUS Technology,” he says. “So, finding partners that can help us deliver something new through INTERIUS Technology is certainly a goal.”

Shah says for NOVUS innovation is not a “good to have” it’s a “need to have” and that the new open innovation platform coupled with his efforts to connect the company to external partners will mean big things for customers and the feed additive industry in the years to come.

“The fact that we’re investing in new and expanded technologies and that we’ve created a very clear structure to evaluate ideas and partnerships and bring products to market shows NOVUS is serious about innovation. We’re ready to talk with others who are too.”

Shah comes to the leader in intelligent nutrition after serving as business development manager for BioResource International, Inc. (BRI), and as global director of the feed digestibility category at Adisseo. His education includes a master’s degree in microbial biotechnology from North Carolina State University (U.S.) and a post-graduate degree in patent law and intellectual property.

(Source https://www.novusint.com/)

In the heart of Western France, one of Europe’s major livestock-producing regions, SPACE 2024 will open its doors at the Rennes Exhibition Centre from September 17 to 19, 2024. This leading international event, themed “Empowering Generations: Let’s Invent the Future,” will bring together industry experts, innovators, and global stakeholders to explore transformative advancements in agriculture and animal farming, said Mr. Marcel DENIEUL, President, SPACE.

SPACE is an international event dedicated to showcasing innovations in animal farming and agriculture. With a commitment to addressing industry challenges through practical solutions, SPACE serves as a crucial platform for professionals worldwide to explore new technologies, share expertise, and foster meaningful connections.

According to Ms. Ane Marie QUEMENER, General Commissioner of SPACE, with a record-setting 1,200 exhibitors and an anticipated attendance of nearly 100,000 visitors from over 120 countries, SPACE 2024 is poised to solidify its reputation as a premier global platform for agricultural innovation. The event will offer unparalleled opportunities to discover cutting-edge technologies, network with industry leaders, and engage in discussions about the future of agriculture.

Key Features of SPACE 2024
Cutting-Edge Innovations: Experience a showcase of the latest technological advancements and equipment designed to tackle global agricultural challenges. From revolutionary farm management tools to climate-resilient practices, SPACE 2024 will highlight solutions that are shaping the future of the industry.

Global Participation:
SPACE 2024 will feature a unique international dimension, with one-third of the exhibitors hailing from outside France and visitors arriving from more than 120 countries. This diverse participation reinforces Rennes’ role as a key hub for global agricultural innovation and business development.

In-Depth Conference Program : Engage in a comprehensive array of conferences, debates, and presentations covering crucial economic, climatic, societal, and environmental topics. The conference sessions are designed to provide actionable insights and practical solutions tailored to the evolving needs of the agricultural sector.

Extensive Media Coverage:
Ms. Cecile BERTHIER, International Press and Exhibitors Information, said SPACE 2024 will attract significant international media attention, with over 80 journalists from 35 countries covering the event. The extensive media coverage will include articles, reports, and interviews in leading trade magazines and agricultural news platforms, ensuring widespread global visibility.

Innov’Space Awards:
Discover the most groundbreaking solutions and products in animal farming through the Innov’Space awards. These prestigious awards recognize and celebrate the ingenuity of exhibitors, offering them significant visibility and acclaim for their innovations.

Enhanced Digital Experience:
SPACE 2024 will unveil new digital tools, including a redesigned website and mobile app, to enhance the visitor experience. Features such as an updated exhibitor list, a comprehensive Expo marketplace, and a revamped B2B appointment platform will streamline networking and information access.

Exclusive International Club: According to Ms. Amandine LEROUX, International Development, The International Club at SPACE will provide a distinctive space for international visitors and exhibitors to network and discuss business opportunities. Supported by Bretagne Commerce International, Business France, and BPI France, this area is designed to facilitate global connections and support international business expansion.

For more information about SPACE 2024, including exhibitor details, conference schedules, and registration, visit www.space.fr or download the new SPACE mobile app.

Innovations and Challenges in Poultry Health: A Conversation with Dr. Marc Cayol

Poultry Creations Magazine is excited to present an exclusive interview with Dr. Marc Cayol, the Global Animal Health Director at Andreas Pintaluba S.A. (APSA). With a Ph.D. in Physiology and over 28 years in animal health, Dr. Cayol began his career at Pfizer Animal Health, which later became Zoetis, where he played a pivotal role in the development and introduction of vaccines for ruminants and swine across various regions.

Since joining APSA in 2016, he has led significant advancements in livestock nutrition and health. In this interview, Marc shares insights from his career, discusses APSA’s efforts to reduce antibiotic use, and highlights their collaboration with Nanovet Nutrition in India.

This exclusive interview features a compelling conversation with one of the leading experts in animal health.

Poultry Creations: Can you tell us about your journey in the animal health industry, from your beginnings at Pfizer Animal Health to your current role at Andrés Pintaluba SA?Dr. Marc: After completing my Ph.D. in Biochemistry/Physiology, I immediately began my career in the animal health industry at Pfizer Animal Health, which later became Zoetis. Over 20 years, I held various roles in commercial, technical, and marketing capacities. I started with the French organization, moved to the US for a year, and then returned to work at the international level. In 2016, I joined Andrés Pintaluba SA, a well-known European company based in Reus, Spain. Andrés Pintaluba SA (APSA) is part of the larger Pintaluba Group. We manufacture and distribute our products worldwide.

Poultry Creations : As the Global Animal Health Director at APSA, what are your main responsibilities and daily activities?
Dr. Marc: Each day brings new challenges. With the production and distribution of products in many countries, we face a variety of tasks daily. Being a company that manufactures its own products makes things easier. However, I am not alone in this; we work as a team. This includes the Manufacturing, Regulatory, and Export Departments, as well as our laboratory. Additionally, we have Area Managers from the Health Division, each managing a specific zone in the world. We also have one Area Manager based in India.

Poultry Creations: What are some of the strategic initiatives you have implemented at APSA to enhance animal health solutions?
Dr. Marc: There are two aspects to this question:
1. From a supply standpoint, with the increasing demand for our products, I have contributed to a strategic decision to increase our production capacity. This has resulted in LEK Veterina, a company based in Slovenia, joining the Pintaluba Group. This represents a significant step forward in increasing production capacity for liquid products, vitamin and mineral premixes, and gaining access to technology for manufacturing nutritional products such as water-soluble powders.

2. From a product standpoint, one of the key initiatives has been the introduction of the ApsaGut solution in many countries. ApsaGut is a range of products based on esterified fatty acids designed to optimize intestinal health.

Poultry Creations: What major trends do you see currently shaping the poultry health industry, particularly in regions like Asia, Europe, Africa, and the Middle East?
Dr. Marc: There are many companies producing products and solutions for animal health and poultry farms, with production taking place in diverse territories. I am observing two trends that often conflict with each other. End users and farmers sometimes look for the cheapest options, but they are also sensitive to quality. Not all products available on the market can claim the same quality standards that we, as a European company, have to follow. The value we bring is that Andrés Pintaluba Group holds certifications such as GMP, ISO, FAMI-QS, etc. Therefore, while the price of our products may not be the cheapest, customers are realizing that we supply high-quality products that benefit their animals and the economic viability of their farms.

Poultry Creations: What are the biggest challenges facing poultry health today and how is APSA addressing these challenges?
Dr. Marc: The biggest challenge that the poultry industry is facing globally is the required reduction in the use of certain products like antibiotics, alongside the consumer demand for healthy food. Antibiotics will never be banned as they are essential for the survival of animals, but prudent use should guide every farm to ensure their availability in the long run. In India, APSA is commercializing feed supplements administered in drinking water and feed. We are also considering registering some treatment products. Additionally, we have developed solutions that can be used preventively to at least reduce, if not replace, the use of antibiotics. ApsaGut is a good example of how APSA is addressing these current challenges. It aims to manage intestinal health while reducing the use of antibiotics in prevention.

Poultry Creations: How you see development in Indian market? What are the initiative you are looking into.
Dr. Marc: I visit India regularly and see a strong demand for innovative and natural solutions. The market is evolving towards more sustainable and efficient practices. We are focusing on developing products that meet these needs, including natural health solutions and partnerships with local organizations to address specific challenges and enhance farm productivity.

Poultry Creations: Could you please elaborate more about collaboration with Nanovet Nutrition in India. What initiative both the companies are going to take to add value to Indian producers.
Dr. Marc: APSA and Nanovet Nutrition are joining forces in India to focus on the key segment of gut health. APSA will supply the products, while Nanovet leverages its extensive network of customers and professionals to promote the benefits of our solutions, such as ApsaGut. Without Nanovet, it would be challenging for us to effectively conduct technical promotion in a country like India. Through Nanovet’s field presence and customer connections, we are confident that our solutions will reach a wide range of producers, delivering significant benefits to their operations.

Poultry Creations: What advancements do you foresee in the next five to ten years in the field of poultry health?
Dr. Marc: In any R&D project, it is challenging to predict which specific projects will successfully translate into products. However, as mentioned before, the field of investigation is definitely moving towards natural and effective solutions.

Poultry Creations: What advice would you give to young professionals aspiring to enter the animal health industry?
Dr. Marc: I don’t have direct experience running a farm, but I view it as a vital market segment since we all play a role in feeding the world, and producers have an important role in this chain. Having spent 28 years working in the animal health industry, I can say that it is a field I know and enjoy. It offers the opportunity to interact with people from diverse countries, making it a rewarding career. Being part of this industry means contributing to the food chain and making a significant impact.

Poultry Creations: How do you view the current state of the poultry market in India, and what potential do you see for growth and improvement?
Dr. Marc: I cannot make a definitive judgment on the current state of the poultry market in India. However, as we observe in many markets, the trend is moving towards greater integration of poultry farms. This shift is likely to offer advantages for farmers but will also introduce more constraints, particularly in terms of performance and biosecurity, which they need to be prepared for.

Poultry Creations: What message or suggestions would you like to give to Poultry Creations Magazine to help us improve and better serve our readers in the poultry industry?
Dr. Marc: I discovered Poultry Creations Magazine during a week spent in Haryana and found it very interesting. The magazine offers valuable tips, shared experiences, and technical articles. It provides a good mix of information for readers. Congratulations to the PCM Team for producing such an informative publication.

Transforming Soy Production: Mr. Lance Rezac’s Key Insights from the Global U.S. Soy Summit SoyConnext – Ricky Thaper (www.rickythaper.com)

The Global U.S. Soy Summit SoyConnext, held from August 19-21, 2024, at the Hotel Marriott Marquis in San Francisco, was a pivotal event for discussing the future of sustainable nutrition. With over 800 international buyers and sellers of U.S. soybeans in attendance, the summit served as a vibrant platform for showcasing innovations and fostering collaborations within the soy industry.

One of the key figures at the summit was Mr. Lance Rezac, USSEC Chairman & U.S. Soybean Farmer. Mr. Rezac is a distinguished leader in American agriculture, managing the Rezac Land & Livestock Company in Onaga, Kansas. His 20,000-acre farm is dedicated to growing soybeans, corn, and wheat, and also features a state-of-the-art cattle and piggery operation, including advanced practices like silage production for cattle feed.

A fifth-generation farmer, Mr. Rezac’s agricultural journey began early in life, continuing a long-standing family tradition that now extends to his children, the sixth generation in agriculture. Since 1996, he has been a proponent of genetically modified (GMO) soybeans, reflecting a broader trend in the U.S., where 95% of soybean crops are GMO. His farm is equipped with modern technology, including satellite imagery and drones, which enhances precision in crop monitoring and operational efficiency.

During the summit, Mr. Rezac had a notable discussion with Mr. Ricky Thaper, Member of USSEC Trade Team from South Asia. This conversation provided valuable insights into the competitive advantages of U.S. soybeans on the global stage. Mr. Rezac highlighted several factors that set U.S. soybeans apart, including their exceptional quality, sustainability, and overall value.

Mr. Rezac shared impressive statistics demonstrating the progress U.S. soy farmers have made in sustainable practices. Since 1980, U.S. soy farmers have reduced greenhouse gas emissions per bushel by 42%, improved irrigation water use efficiency by 60%, and increased land use efficiency by 47%. Energy use efficiency has improved by 45%, and soil conservation efforts have enhanced by 34%. Soy production has surged by 130% to meet rising global demand.

Mr. Rezac also told of significant environmental achievements. Between 1997 and 2017, U.S. forestland expanded by 742,000 hectares, while cropland decreased by 3.6 million hectares. Approximately 15% of U.S. farmland is now reserved for conservation, forest development, and wildlife habitat, highlighting a strong commitment to environmental stewardship.

In discussing the factors contributing to the high yields of U.S. soybeans, Mr. Rezac emphasized the importance of technology, including drones and precision agriculture tools, which enable farmers to monitor crop health and optimize input usage with great accuracy. The use of genetically modified seeds has been key to achieving high yields and resilience against pests and diseases. U.S. farmers also produce non-GMO soybeans to meet diverse market demands.

Mechanization and advanced farm equipment further enhance efficiency, improving planting precision and reducing labor costs. Sustainable practices such as cover cropping, crop rotation, and zero-till farming are essential for maintaining soil health and minimizing environmental impact.

Mr. Rezac’s insights at the SoyConnext summit highlighted a comprehensive approach to modern agriculture, blending technological innovation with sustainable practices. This approach ensures that U.S. soybeans remain a top choice for international markets, reflecting a broader commitment to advancing global nutrition and environmental responsibility.

” The summit underscored the ongoing excellence of U.S. soy, driven by a community of farmers and industry leaders dedicated to shaping the future of agriculture while upholding strong sustainability principles. The confidence and trust that my peers have put in me is at the forefront of my mind this week as we will welcome international customers of USSOY from all around the world. In preparation for these interactions, I’m reminded that even though we are in the business of soy; it’s really all about the people and taking the time to listen to their needs and working toward solutions together. In my mind, that’s what opens doors and will lead to win-win scenarios for U.S. farmers, for our customers, and for our growing world.”

Lance Rezac
USSEC Chairman & U.S. Soybean Farmer

In a landmark tour, the U.S. Soybean Export Council (USSEC) Trade Team from South Asia, comprising delegates from India, Nepal, Sri Lanka, Pakistan and Bangladesh, alongside delegates from Nigeria in Sub-Saharan Africa, visited the heart of the U.S. soybean industry. Their journey, organized by USSEC, spanned a week and involved insightful discussions with industry leaders, hands-on farm visits in Missouri and Illinois States and participation in the highly anticipated Global U.S. Soy Summit, “Soy Connext” in San Francisco, California.

Highlights of the U.S. Soybean Industry Tour

Mr. Kevin Roepke, Regional Director for South Asia & Sub-Saharan Africa, USSEC, in the beginning of the tour gave an engaging presentation outlining the team’s schedule. The program featured visits to soybean farms, grain elevator facilities in St. Louis, Missouri and Bloomington, Illinois and an exploration of river lock dam facilities. The visiting Delegation engaged directly with U.S. Soy industry leaders, gaining in-depth knowledge of the nation’s soybean value chain.

The delegation’s visit to the Cargill Grain Elevator Facility in St. Louis offered a unique opportunity to understand the large-scale operations that make U.S. soybeans a dominant force in the global market. Ms. April Sloan, Plant Manager at Cargill, provided a comprehensive tour, showcasing the latest technological innovations in grain storage and export operations.

Further enhancing the delegation’s understanding of cutting-edge agricultural practices, the team visited the Donald Danforth Plant Science Center in Missouri. Here, more than 400 scientists work towards improving global nutrition through crop innovation.

Mr. Mike Manson, Development Officer at the center, led the group through the facility, introducing them to pioneering research aimed at addressing global food security challenges.

In Illinois, the delegation was welcomed by Mr. Jerry Gaffner and Mr. Scott Gaffner, third-generation farmers at Gaffner Family Farm, where they observed sustainable soybean and corn farming practices. The Gaffner family’s dedication to mechanization and environmental stewardship exemplifies the leading role of U.S. farmers in advancing sustainable agriculture.

The visit to Riddell Farm in Sparland, Illinois, continued the delegation’s immersion into advanced farming methods. Mr. Jay Riddell, a fourth-generation farmer, shared the farm’s success in utilizing mechanization to boost crop yields while prioritizing sustainability. This visit was further enriched by the participation of Ms. Eileen Pabst, International Markets Manager at the Illinois Soybean Association and Mr. Mark Read, Vice Chairman of the Global Soy Excellence Center Steering Committee, who provided valuable insights into global agricultural practices.

Global U.S. Soy Summit “SoyConnext”:
At the Global U.S. Soy Summit “Soy Connext” in San Francisco, the U.S. Soybean Export Council (USSEC) hosted over 800 international buyers and sellers from 62 countries. This major event highlighted the strengths of the U.S. soybean industry, with U.S. farmers projected to produce 4.6 billion bushels of soybeans for the 2024/25 crop, marking an 11% increase from the previous year.

A key feature of the summit was the emphasis on sustainability. The Sustainable U.S. Soy (SUSS) label, which promotes products verified by the U.S. Soy Sustainability Assurance Protocol (SSAP) received significant attention.

Rosalind Leeck, USSEC Executive Director, highlighted the growing demand for the SUSS label, with 25 companies recognized at the event for their commitment to sustainability and adoption of the label. Among the recognized companies were Grupo Bios (Mexico), New Anthoney’s (South Asia), Miyoshi Foods Co. (Japan), Sajo Daerim (Korea), PT. Azaki Food Internasional (Southeast Asia), and TTET Oil Union Corp. (Taiwan). The SUSS label, now featured on over 1,000 products globally, reflects U.S. Soy’s commitment to responsible sourcing and environmental stewardship. The summit underscored the importance of collaboration and data-driven insights in advancing sustainable agricultural practices and meeting global nutritional needs.

USSEC Chair Lance Rezac remarked, “It’s truly a humbling experience to bring so many key customers from around the world together to meet with U.S. exporters and expand their understanding of the value U.S. Soy offers. Compared to recent years, the price is right for buyers to benefit from U.S. Soy’s many advantages. While soybeans are sold as a commodity oilseed, U.S. Soy is recognized for its premium quality, which enhances operational efficiencies for livestock farms, feed mills, and oil crushers, introduces better flavor profiles in the soy foods sector, and exemplifies on-farm stewardship with the lowest carbon footprint. Events like Soy Connext are essential for showcasing these strengths and fostering global collaboration.” As I reflect on Soy Connext, I’m struck by the upbeat mood among the soy trade. Prices are great for buyers now, and that was reflected in San Francisco. A sincere thank you to those who purchased U.S. Soy during Soy Connext.

We’re seeing more and more of our customers acknowledging the significant value that comes with choosing sustainable U.S. Soy for their products—and more who are recognizing the value in showing that commitment to sourcing sustainably with a consumer-facing Sustainable U.S. Soy packaging label.

During Soy Connext, U.S. soy farmers sat down to share insights about this year’s crop and talk about on-farm practices and the drivers behind their decision-making.

Ms. Anja Manuel, Cofounder and Partner of Rice, Hadley, Gates & Manuel LLC, at the Soy Connext Conference, gave us a glimpse of geopolitics around the world. Ms. Manuel said that it will continue to be a wild ride, but she believes our best days are still ahead of us.

A Collaborative Future:

Mr. Jim Sutter, CEO of USSEC, expressed the importance of the summit, saying, “Soy Connext serves as a platform for unveiling new data and fostering collaboration. Our technical experts help global customers understand how U.S. soy, with its superior feed conversion ratios and sustainability credentials, is an essential partner in addressing the world’s growing protein needs.”

Mr. Kevin Roepke said SoyConnext is the flagship event for the US Soybean Export Council. Our signature adjunct team tours scatter throughout the United States to showcase the sustainable soybean crop by highlighting the transportation/logistics capabilities, agronomy innovation and explains the incredible value proposition of US soy. US Soy has intrinsic characteristics which set it apart from the world like lower moisture and damage and higher digestibility and metabolizable energy.

Throughout the course of history, we’ve seen that leaning into trade has been a major impetus to achieving rapid economic growth. Moreover, the US is not only the world’s largest exporter of food but also the largest importer. This paradox highlights the need for looking at global markets to increase consumer choice and build more resilient and sustainable food supply chains” – Kevin Roepke, Regional Director- South Asia and Sub-Saharan Africa (SAASSA), USSEC

Mr. Jaison John, Team Lead – India at USSEC, further elaborated on the vital role U.S. Soy can play in enhancing food security for India’s vast population amidst inflationary pressures. “Ensuring nutritional security for India’s population of 1.4 billion is a significant challenge, but U.S. Soy can be a vital partner in this effort,” he said. “With its high-quality protein and versatile food applications, U.S. Soy can enhance food security, support sustainable agriculture, empower local communities, and foster economic growth.”

Ms. Colby Pinkstone, Senior Director, Strategic Programs at US Soybean Export Council moderated one of the sessions on second day.

The delegates were able to interact with farmers to lean how this is possible and what make US soy so unique. Together, our industries were able to build stronger relationships; and by collaboration and connection at events like this, we can nourish the world.

Throughout the course of history, we’ve seen that leaning into trade has been a major impetus to achieving rapid economic growth. Moreover, the US is not only the world’s largest exporter of food but also the largest importer. This paradox highlights the need for looking at global markets to increase consumer choice and build more resilient and sustainable food supply chains”

During the event, Mr. Naveen Pasuparthy, President of the Karnataka Poultry Breeders and Farmers Association (KPBFA), signed a landmark Memorandum of Understanding (MOU) with USSEC to promote the Soy Excellence Center (SEC) program in Karnataka State. This MOU reflects a shared commitment to enhancing global nutritional security through sustainable and innovative practices.

The Soy Excellence Center (SEC) and U.S. Soybean Export Council are already offering free online courses in India, including the SEC India Poultry Production and Management course and the Feed Milling Basic Certificate Course. These programs equip trainees with foundational knowledge and continued learning through the SEC digital platform, providing both regional and international exposure. As the poultry industry increasingly requires skilled experts, this initiative is vital in preparing the next generation to sustain and advance the sector.

At the Soy Excellence Center (SEC) Global Advisory Panel meeting, Ms. Tori Sorensen, Chairperson of SEC, welcomed the attendees, which included leadership from USSEC, state soybean associations, and SEC Regional Advisory Council members from across the globe. Mr. Mark Read, Vice Chairman of SEC, updated the panel on ongoing activities, while committee chairs reviewed the budgets allocated to SEC initiatives.

Dr. Vijay Anand, Center Lead – India, Soy Excellence Center, highlighted the SEC’s alignment with India’s “Skills India” program. Launched in January 2024, SEC in India has already introduced specialized courses in poultry, feed-milling, and soy foods, marking significant progress in industry skill development. Dr. Vijay emphasized that India’s large animal husbandry and soy foods sectors require significant workforce training, and SEC’s globally sourced expertise is helping prepare young professionals for the challenges and opportunities in these sectors.

There was Regional Panel Introduction by Center Lead, Global Advisory Panel Member and Regional Advisory Council. The meeting ended with the closing comments from Mr. Jim Sutter, CEO, USSEC.

The U.S. tour and Global Soy Summit “Soy Connext” have highlighted the U.S. soybean industry’s dedication to sustainability and innovation. The insights and experiences gained are set to greatly impact efforts to promote U.S. soy in South Asia and beyond. The support and hospitality from the U.S. Soybean Export Council and the Soy Excellence Center have been invaluable, driving advancements in global nutritional security and fostering stronger international collaborations.

As the summit concluded, it became evident that international cooperation is key to advancing sustainable agricultural practices and meeting the world’s increasing protein demands. The event served as a powerful testament to the U.S. soy industry’s commitment to innovation, sustainability, and global partnerships.

Myself as one of the member of the South Asia delegation and the Regional Advisory Council Member of the Soy Excellence Center, this tour has deepened our understanding of the U.S. soybean industry’s commitment to sustainability, innovation, and global nutrition. The experiences and insights gained will have a lasting impact on our efforts to promote U.S. soy in South Asia.” My gratitude to Mr. Kevin Roepke, Regional Director for South Asia & Sub-Saharan Africa; Ms. Deeba Giannoulis, Regional Head of U.S. Soy Marketing & Sustainability; Ms. Hibah Ameer, Regional Head of Communications; Mr. Jaison John, Country Lead- India; Dr. Vijay Anand, Center Lead-India, Soy Excellence Center, Mr. Pawan Kumar, Country Lead- Nepal; Mr. Saram Pokhari, Country Lead-Pakistan; Mr. Khabibur Rahman, Country Lead- Bangladesh; Dr. Khurram Shahbaz, Regional Special Projects Facilitator, South Asia, Ms. Dhanu and Mr. Tara S Rawat from USSEC India, Ms. Nikita from USSEC Dubai and all other team members of the U.S. Soybean Export Council for their efforts in highlighting the sustainability and global benefits of U.S. soy.

(Poultry Creations: A Monthly Magazine for Poultry Industry)

Aug 19, 2024, San Francisco, USA: The U.S. Soybean Export Council (USSEC)’s Soy Excellence Center (SEC) India and Karnataka Poultry Farmers and Breeders Association (KPFBA) have signed a Memorandum of Understanding (MoU) to accelerate work-force training and capacity building within India’s rapidly growing poultry sector.

Reflecting on the significance of this partnership, USSEC’s CEO, Jim Sutter offered, “The foundation of our success with USSEC’s Soy Excellence Centers is in collaborating with industry experts. I am confident that this MoU between USSEC and KPFBA will open new avenues of innovation, progress and productivity for India’s poultry industry.”

Economic Growth Through Skills Training and Capacity Building:

Aligned with Prime Minister Narendra Modi’s ‘Skills India’ initiative, this MoU will create opportunities for young protein professionals in India to advance in their careers, have access to a global curriculum and be future-ready while producing more sustainably. With 68% of its population in the 15-64 age group,^[1] the opportunity to harness the nation’s economic dividend seems promising. Having a shared vision of developing the next generation of protein professionals, KPFBA and USSEC’s SEC MoU will lay the foundation for continuous learning, knowledge sharing and boosting the progress and economic growth of the poultry industry.

Meeting the Growing Demand for Protein:

Home to the world’s largest population, India’s poultry sector recognizes the importance of keeping pace with the rising demand for animal protein and eggs. In 2022, India’s poultry production was estimated at 4.95 million tonnes. Through this strategic partnership USSEC and KPFBA are on a mission of advancing India’s poultry industry through upskilling, skills trainings and community learning.

On signing of the MoU, Mr. Naveen Pasuparthy, President of Karnataka Poultry Farmers and Breeders Association (KPFBA) in India added, “This MoU enables KPFBA to offer access to digital online training programs delivered by global experts reaching every nook and corner of India’s poultry and feed milling sector. These programs and the delivery mechanism will help in workforce training, upskilling and capacity-building, for India’s rapidly growing poultry and feed milling sector. KPFBA also gets the opportunity to share, design and curate new programs with USSEC that can be delivered seamlessly on such a digital platform. It’s a pleasure for KPFBA to collaborate with USSEC on such initiatives.”

Empowering the Next Generation of Protein Experts:

As a part of the MoU, USSEC’s SEC program will provide training to KFBPA members on SEC’s digital platform. Participants will also have access to SEC’s exclusive global community called SEC Pods for networking and learning. KFBPA’s members will also be able to attend in-person SEC courses.

In return, KPFBA will facilitate in promoting SEC’s training programs among its members while ensuring continuous engagement and tracking of progress. Additionally, KPFBA will also facilitate in providing access to facilities and subject matter experts for collaborative trainings of mutual interest.

Cultivating Success through Collaboration:

Since its launch earlier this year, the SEC in India has also established the Regional Advisory Council (RAC) – a panel of 14 experts that provide guidance on course content and insights about the industry’s needs. The SEC in India is rapidly gaining momentum and to date has already trained more than 600 professionals across its feed milling, poultry and soy foods tracks. These steps illustrate SEC’s role in enabling innovation and building a more food-secure India.

About Soy Excellence Center (SEC): 

The Soy Excellence Centers (SEC), an initiative by the USSEC, focuses on skills building of early-to-mid career protein professionals in growing markets through world-class workforce training and professional development to help meet local nutrition and food security needs and support sustainable economic growth. USSEC is collaborating with diverse partners, including local food and agriculture universities and organizations, to deliver training in five core subject areas – aquaculture, feed, food, poultry, and swine. USSEC operates Soy Excellence Centers in four regional hubs – the Americas, Asia, Middle East and North Africa, and Sub-Saharan Africa.

For more information, please visit: www.soyexcellence.org

About the U.S. Soybean Export Council (USSEC):

The U.S. Soybean Export Council (USSEC) focuses on differentiating, elevating preference, and attaining market access for the use of U.S. Soy for human consumption, aquaculture, and livestock feed in 80+ countries internationally. USSEC members represent the soy supply chain including U.S. Soy farmers, processors, commodity shippers, merchandisers, allied agribusinesses, and agricultural organizations. USSEC is funded by the U.S. soybean checkoff, USDA Foreign Agricultural Service matching funds, and industry. Visit ussec.org for the latest information and news about USSEC and U.S. Soy internationally.

About Karnataka Poultry Farmers and Breeders Association:

Born in 1991, KPFBA is a not-for-profit association of all poultry farming and feed milling communities in the state of Karnataka, India. It’s an apex body representing the poultry sector to the state and federal government with active involvement in the government’s policy formation for the sector. KPFBA and Karnataka Veterinary, Animal & Fisheries Sciences University established Poultry Training & Diagnostic Laboratory offering free services to the poultry farmers and breeders, addressing pathology, microbiology and nutrition. KPFBA conducts regular education and training programs for the poultry sector, state and federal government machinery as well. Associating with farmers, businesses, educational institutions, research organizations and other stakeholders both within the state, across India and overseas, enhancing information flow.  KPFBA undertakes surveys, studies and research projects. It also engages in national and international exhibitions, enters into MOUs with the government, educational institutions, skills development nonprofit organizations etc which may benefit the poultry sector. In 2018 and 2022, KPFBA was recognized as one of India’s premier poultry associations by the Indian Poultry Journalists Association. In 2015, Poultry Fortune, a leading poultry magazine recognized KPFBA as the “Best Poultry Promotion Award,” for outstanding contributions to the poultry sector.

(Source: https://ussec.org/)

In the intricate world of animal nutrition, the significance of supplementing trace elements like Zinc (Zn), Copper (Cu), Manganese (Mn), Iron (Fe), Iodine (I), and Selenium (Se) cannot be overstated. These elements play a pivotal role in ensuring the health and performance of livestock. However, the basal amounts of these trace elements found in standard commercial feeds simply fall short of meeting the animals’ requirements.

The key to unlocking the full potential of these vital trace elements lies in its bioavailability. Bioavailability refers to the retention of a trace element within the gut intestinal tract and is profoundly influenced by antagonistic interactions, particularly in poultry where phytate emerges as the arch-nemesis of essential trace minerals. Phytate forms stubborn complexes with these minerals, rendering them insoluble and thus unavailable for absorption. To combat this antagonism, numerous trace mineral sources have been developed based on solubility and chemical bonding.

But that’s not all; the timing and level of trace mineral delivery also come into play. This realization has led to a groundbreaking concept in trace mineral solutions – the fusion of organic and hydroxy minerals. This innovative approach has the potential to not only maintain but also elevate animal performance under various farm conditions. It’s imperative to emphasize that the proper timing and dosage of trace elements are paramount for ensuring optimal animal performance.

In today’s world, livestock producers face immense challenges due to stringent governmental regulations aimed at addressing environmental concerns. The novel ideas discussed above offer a glimmer of hope, promising improved absorption and reduced trace element supplementation, all while preserving production performance.

In Bonds We Trust: How Bonding Revolutionizes Trace Mineral Bioavailability
Commonly used trace mineral sources in animal nutrition include sulfate-based and oxide-based minerals, primarily chosen for their affordability. Sulfate trace minerals form ionic bonds with sulfate ligands, readily dissolving in water at a neutral pH, but their instability leads to complexation with phytate, reducing bioavailability. Conversely, oxide minerals form covalent bonds, rendering them insoluble in neutral pH and partially soluble in low pH, further hindering absorption.
To overcome these challenges, organic trace minerals and hydroxy trace minerals have emerged. Organic trace minerals shield metal centers with amino acids or proteinate ligands, limiting the formation of phytate complexes. Hydroxy trace minerals, with their unique covalent crystal structure, prevent phytate complexation and gradually dissolve at low pH, enhancing absorption. Additionally, hydroxy minerals boast cost-effective hydroxy and chloride ligands.

Comparative studies reveal that both organic and hydroxy trace minerals significantly outperform sulfate sources, with hydroxy and organic trace minerals yielding similar results. For instance, in broilers, hydroxy Zn and organic Zn show 144% and 142% improved bioavailability compared to Zinc sulfate (Figure 1).

Figure 1. The tibia recovery of Zinc, of birds fed different sources of Zinc (Linear P<0.001).

Precision Matters: The Power of Optimal Particle Size and Density
Particle size and density often go overlooked when selecting trace mineral sources. Ideal particle size and density minimize feed segregation and ensure proper mixability during production. These considerations are crucial, particularly for animals with low feed intake, as it guarantees that their limited consumption contains all vital nutrients, including minerals. This improved mixability can be done through a patented process (Optisize technology) of creating optimal particles that ensures particle size consistency and highly uniform. Confirmed through laser diffraction analysis, the process results in the ideal particle size (150-300 µm) with the ideal density (0.8-1.0 g/mL), whether it is zinc, iron or manganese, for improved blending/mixing, flowability, and reduce the carry-over risk.

Studies conducted with different trace element sources, such as MnSO4 and Hydroxy Mn, indicate improved mixing in complete feeds, enhancing feed quality and nutrient distribution. This is measured through an improve coefficient of variation or CV (lower % cv indicates better mixing, Figure 2). The mixability of trace elements in a diet is of particular importance to young animals, as they have a lower feed intake and therefore more important to get all the required nutrients, especially minerals, despite the low feed intake. Moreover, spherical particles in hydroxy minerals reduce dust potential, reducing mineral source losses during handling.

Figure 2. Coefficient of variation of Manganese within complete feeds (Hydroxy Mn and MnSO4 shown in the blue and black color bar, respectively). 10 feed samples were analyzed per batch and difference to expected levels is determined.

Figure 3. Dust potential of different Manganese source.

Furthermore, hydroxy minerals with spherical particles reduced “dustiness” of the product, leading to a lower dust potential (a lower number of dust potential indicates a lower loss of mineral source, see Figure 3) and this also lessens the chance inhalation of the product by workers in the feed mill or premix facility. Although a larger mineral particle size is preferred in feed or premix production, within the animal, it is the other way around. With a smaller particle size, this will lead to a larger surface area, allowing for an improved availability of the mineral.

The Strength of Synergy: The Power of Combining Organic and Hydroxy Trace Minerals
While the practice of combining different trace element sources is not new, recent developments have brought forth a game-changing concept: the 70:10 ratio of hydroxy to organic minerals. This innovation stems from the collaborative efforts of leading industry experts and academic professionals dedicated to optimizing animal productivity and well-being.

Research demonstrates that the combination of hydroxy and organic minerals far surpasses sulfate, hydroxy, or organic-only sources, as well as combinations of sulfate and organic minerals in terms of animal performance (Figure 4).

Figure 4. Effect of different zinc sources on end weight of broilers at 42 day.

In another study, the results clearly showed that a combination of 70 ppm Zn from hydroxy mineral plus 10 ppm Zn from organic mineral was superior in terms of end body weight as well as improving feed conversion (Figure 5).

Figure 5. Effect of different zinc sources (80 ppm Zn from ZnSO4, Hydroxy, Organic, or combination of 70 ppm Zn Hydroxy plus 10 ppm Zn Organic) on end weight (P = 0.003) and FCR (P < 0.001) of broilers. Different labels (a,b,c) indicate significant differences. p < 0.05 indicate significant differences.

This synergy results from the complementary release profiles of the two technologies, allowing animals to absorb trace minerals efficiently throughout their intestinal tract. Thus, once hydroxy minerals reach the area of low pH they slowly begin to release the small molecules of soluble metals one layer at a time while organic minerals maintain their structural integrity. Given the different molecular structures of the soluble metals from hydroxy and organic minerals, their absorption is extended further down the gut intestinal tract (Figure 6).

Figure 6. Illustration of the complementary release profile of the combination of hydroxy and organic trace minerals throughout the intestinal tract.

In conclusion, the choice of a trace mineral source is pivotal for supporting productivity, animal health, and environmental sustainability. When choosing the right minerals, remember that the bonding type determines bioavailability, the particle size, density and synergy between two sources enhances efficacy. The combination of organic and hydroxy trace minerals presents a revolutionary solution, offering precise trace element delivery and enhanced absorption, ultimately leading to optimal animal performance. In a world with ever-increasing challenges, these innovations provide a beacon of hope for the future of animal nutrition.

For further information, kindly write to us at customercareindia@trouwnutrition.com or
visit our website: www.trouwnutrition.in

The poultry market has indeed experienced strong growth recently, with significant increases projected for the near future. Specifically, the market size is expected to grow from $360.5 billion in 2023 to $385.37 billion in 2024, representing a compound annual growth rate (CAGR) of 6.9%. The poultry market size is expected to see strong growth in the next few years. It will grow to $494.55 billion in 2028 at a compound annual growth rate (CAGR) of 6.4%. The growth in the forecast period can be attributed to rise in consumption of protein, increasing government support, rapid urbanization and increasing population. Major trends in the forecast period include technology advancements, organic poultry, camerabased weighing systems, use of artificial intelligence, increasing investments and strategic partnerships and acquisitions. Absolutely, poultry farming is a crucial sector within agriculture. It plays a significant role in ensuring food security by supplying a steady source of protein through meat and eggs. Innovations and advanced technologies in this field are continually being developed to improve efficiency, animal welfare, and sustainability. In India, poultry consumption has been on the rise, driven by factors such as rapid population growth, changing consumer dietary preferences, urbanization, and inflating disposable incomes. Chicken meat is the most popular choice among the masses due to its affordability, versatility in various cuisines, and widespread availability. Poultry refers to domesticated birds such as chickens, turkeys, ducks, and geese, which are kept by humans for their eggs, meat, or feathers. This report covers the entire poultry market, including both chicks and eggs. Poultry products come in various forms, including fresh or chilled, frozen, ready-to-cook, and ready-to-eat, with options like organic and conventional classifications. These products are distributed through several channels, including supermarkets, hypermarkets, convenience stores, e-commerce platforms, and other distribution methods. The poultry research report is part of a new series that provides comprehensive statistics on the poultry industry. It includes data on the global market size, regional shares, competitors and their market shares, detailed poultry segments, market trends, and opportunities. This report offers an in-depth analysis of both the current and future state of the industry, giving you a complete perspective to help you succeed in the poultry sector.

Key Global Poultry Brands
JBS,Tyson Foods and Sanderson Farms are the top three companies collectively hold a market share of approximately 6%. Regional Market Distribution Asia-Pacific: The largest market, holding about 41% of the global market share. North America and Europe

Major companies operating in the poultry market report are JBS S.A, Tyson Foods, Inc., Pilgrim’s Pride Corporation, BRF S.A, Sanderson Farms, Charoen Pokphand Foods, Hormel Foods Corp, New Hope Liuhe Co. Ltd., Koch Foods, Perdue Farms, Japfa Comfeed Indonesia, Suguna Foods Private Limited, Sneha Group, Jumonji Chicken Company Ltd., Zennoh Feed Mills of the Tohoku District Co, Ltd., Koyu Shokucho KK, Grow-A-Duck Pty Ltd., Arranmore Operations Pty Ltd., Koreaduckherd Co. Ltd., MS Food, Wens Foodstuffs Group Co Ltd., Wellhope Foods Co., Ltd., Fujian Sunner Food Co., Ltd., Jiangsu Lihua Animal Husbandry Co., Ltd., Jiangsu Yike Food Group Co., Ltd., LDC, Fileni Group, PHW Group, Veronesi Holding S.p.A, 2 Sisters Food Group, Noble Foods, Sprehe Gruppe, Lambert Dodard Chancereul Group, HYZA a.s, Res-Drob, Cherkizovo group, AO Prioskolie, SC Avicola Slobozia SA, Vitall SRL, Vodňanská drůbež, a.s, Sinyavskaya Poultry Farm, Ovostar Union, Maple Leaf Foods Inc., Foster Farms, Sysco Corporation, Smithfield Foods Inc., Agro super S.A, Perdigao S.A, Pif Paf Alimentos, Globoaves, Group Arcor, Cresta Roja, Noelma S.A, Arab Company For Livestock Development (ACOLID), Al-Watania, Al-Fakeih Poultry Farms, Keskinoglu, Emirates Modern Poultry Company (Al Rawdah), RCL Foods Ltd., Astral Foods, Cairo Poultry Company, Country Bird Holdings, Sovereign Food Investments, Arab Poultry Breeders Co, Maruben

Major Trends Driving the Market
1. Technology Advancements: Including blockchain, AI, and optoelectronic sensors for better traceability, efficiency, and health monitoring.
2. Organic Poultry: Growing consumer preference for organic and sustainably raised poultry.
3. Camera-Based Weighing Systems: Enhancing accuracy and efficiency in monitoring poultry growth and health.
4. Artificial Intelligence: Applications in predictive analytics, health monitoring, and feed optimization.
5. Increased Investments: From both private and public sectors to enhance infrastructure and integrate advanced technologies.
6. Strategic Partnerships and Acquisitions: Companies expanding market reach and capabilities through partnerships and mergers.
Market Segments Product Segments: Chicks: The largest product segment, accounting for about 56% of the market share.

Eggs Application Segments: Fattened Poultry: The largest application segment, representing about 72% of the market.These factors and trends are propelling the poultry market forward, leading to innovations and efficiencies that benefit both producers and consumers.

The impact of COVID-19 and the Russia-Ukraine war on the poultry sector
The pandemic disrupted global supply chains, leading to challenges in production and distribution. It also caused shifts in consumer demand, with reduced patronage in foodservice sectors. Concurrently, the Russia-Ukraine War has exacerbated issues by affecting the supply of essential feed ingredients and increasing feed costs. This combination of factors has led to higher production costs and market volatility in the poultry industry.

Global Poultry Market – Regional Analysis
Geographically, this report is divided into several key regions, providing insights into sales, revenue, market share, and growth rates of the poultry market in these areas:
– North America: United States, Canada, and Mexico
– Europe: Germany, UK, France, Italy, Russia, Turkey, and others
– Asia-Pacific: China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia, and Vietnam
– South America: Brazil, Argentina, Colombia, and others
– Middle East and Africa: Saudi Arabia, UAE, Egypt, Nigeria, and South Africa

Asia-Pacific is expected to maintain its dominance with an estimated market share of around 40%, followed by North America and Europe with shares of about 30% and 20%, respectively. Latin America and the Middle East & Africa are anticipated to significantly contribute to market growth, each holding an estimated share of 5%

Optimizing Poultry Processing With 3D Imaging Technology for Enhanced Yield and Efficiency
Poultry processing companies are increasingly incorporating 3D imaging systems to enhance yields. These systems use sensors and actuators to create a model of each poultry bird, determining where cuts should be made.

The bird passes through a vision system that captures images and measurements to determine its shape. Near-infrared sensors assess the meat and bone composition. The vision analysis enables precise cuts tailored to each bird’s unique size and shape. This data-driven approach boosts yield and reduces per-unit processing costs. Leading the way in this technology are companies like Gainco, known for their meat and poultry equipment, and Midwest Machine LLC.

Strategic partnerships are significantly reshaping the poultry market
Strategic partnerships have become a significant trend in the poultry industry. Such alliances also facilitate the sharing of resources and expertise, enabling participants to address market challenges more effectively. Overall, these strategic partnerships are crucial in shaping the future of the poultry industry by enhancing productivity, sustainability, and competitiveness. Major players in the sector are growing their market presence, increasing production capabilities, and innovating to address consumer needs. For example, in July 2022, Tyson Foods Inc., a US food processing company, partnered with Tanmiah, a food company based in Saudi Arabia. This collaboration seeks to jointly invest in expanding the processing capacities of Supreme Foods, aiming to improve the availability of high-quality poultry protein products both in the MENA region and worldwide ollaborations between companies, research institutions, and technology providers are driving innovation and enhancing production efficiency. These partnerships often focus on integrating advanced technologies, such as automation, data analytics, and sustainable practices, which help streamline operations and improve product quality.

Market Drivers and Challenges: Analyze the factors driving the growth of the poultry market, including government regulations, environmental concerns, technological advancements, and changing consumer preferences. It also highlights the challenges the industry faces, such as infrastructure limitations, range anxiety, and high upfront costs.

Competitive Landscape within the poultry market. It includes profiles of key players, their market shares, strategies, and product offerings. Additionally, the emerging players and their potential impact on the market. Latest technological developments in the poultry industry, including advancements in poultry technology, new market entrants, new investments, and other innovations shaping the future of the industry.

Downstream Procurement Preference: It sheds light on customer procurement behavior and adoption trends in the poultry market, including factors influencing purchasing decisions and preferences for poultry products.

Government Policies and Incentives: The impact of government policies and incentives on the poultry market, assessing regulatory frameworks, subsidies, tax incentives, and other measures aimed at promoting the market. Evaluates the effectiveness of these policies in driving market growth. Assessment of the environmental impact and sustainability aspects of the poultry market.

Market Forecasts and Future Outlook: Based on the analysis conducted, provides market forecasts and outlooks for the poultry industry, including projections of market size, growth rates, regional trends, and predictions on technological advancements and policy developments.

Recommendations and Opportunities: for industry stakeholders, policymakers, and investors. It highlights potential opportunities for market players to capitalize on emerging trends, overcome challenges, and contribute to the growth and development of the poultry market.Analysis of historical data and future prospects to provide a global perspective on market trends, volume, and value, ultimately addressing the overall poultry market size.

Feeding enzymes to poultry is one of the major nutritional advances in the last fifty years. It is the culmination of something that nutritionists realized for a long time but until 1980’s it remained beyond their reach. Indeed, the theory of feed enzymes is simple. Plants contain some compounds that either the animal cannot digest, or which hinder its digestive system, often because the animal cannot produce the necessary enzyme to degrade them. Nutritionists can help the animal by identifying these indigestible compounds and feeding a suitable enzyme. These enzymes come from microorganisms that are carefully selected for the task and grown under controlled conditions (Wallis, 1996).

The biggest single expense in any system of poultry production is feed accounting for up to 70% of total production cost per bird. Poultry naturally produces enzymes to aid the digestion of feed nutrients. However, they do not have enzyme to break down fiber completely and need exogenous enzymes in feed to aid digestion. Plants contain some compounds that either the animal cannot digest, or which hinder its digestive system, often because the animal cannot produce the necessary enzyme to degrade them. Nutritionists can help the animal by identifying these indigestible compounds and feeding suitable enzyme. These enzymes come from microorganisms that are carefully selected for the task and grown under controlled conditions. (Creswell, 1994)

Anti-nutritional factors are problematic for normal feed digestion, results in low meat and egg production causes low feed efficiency and digestive upsets. Feed enzymes work to make the nutrient (starch, protein, amino acids and minerals, etc.) available from the feed ingredients. Feed enzymes also help to reduce the negative impact of animal production over environment by reducing the animal waste production. These Enzymes are proteins that are ultimately digested or excreted by the animal, leaving no residues in meat or eggs (Greiner and Konietzny, 2006).

The poultry industry readily accepts enzymes as a standard dietary component, especially in wheat and barley-based rations. But still many questions are partially answered. For example, how do enzymes work? Do growth rates reflect differences in the potency of different enzyme preparations? What is the link between gut viscosity, enzyme action and growth rates? and are enzymes necessary in all poultry rations? (Annison & Choct,1991).

2. Enzyme Supplementation in Poultry Ration

2.1. Enzyme
Enzymes are biological catalyst composed of amino acids with vitamins and minerals. They bring about biochemical reactions without themselves undergoing any change. They are involved in all anabolic and catabolic pathways of digestion and metabolism. Enzymes tend to be very specific catalysts that act on one or, at most, a limited group of compounds known as substrates. Enzymes are not living organisms and are not concerned about viability or cross infection. They are stable at 80-85 degree centigrade for short time. The benefits of using enzymes in poultry diets include not only enhanced bird performance and feed conversion but also less environmental problems due to reduced output of excreta. In addition, enzymes are a very useful tool in the study of physiological and metabolic mechanisms (Panda et al 2011).

2.2. Enzymes in Poultry Nutrition: The use of enzymes in animal feed is of great importance. Consistent increase in the price of feed ingredients has been a major constraint in most of the developing countries. As a consequence, cheaper and non-conventional feed ingredients have to be used which contain higher percentage of Non-Starch Polysaccharides (soluble and insoluble/crude fibre) along with starch. Non Starch Polysaccharides (NSPs) are polymeric carbohydrates which differ in composition and structure from starch (Morgan et al., 1995) and possess chemical cross linking among them therefore, are not well digested by poultry. A part of these NSPs is water-soluble which is notorious for forming a gel like viscous consistency in the intestinal tract (Ward et.al,1995) thus by reducing gut performance.

Poultry do not produce enzymes for the hydrolysis of Non-Starch Polysaccharide present in the cell wall of the grains and they remain un-hydrolysed. This results in low feed efficiency. Research work has suggested that the negative effects of NSPs can be overcome by dietary modifications including supplementation of diets with suitable exogenous enzyme preparations (Creswell, 1994). Enzymes break down the NSPs, decreases intestinal viscosity and eventually improve the digestibility of nutrients by improving gut performance.

Stallen South Asia Pvt Ltd has developed XZYME, a multi-enzyme formulation designed to optimize poultry feed utilization comprehensively. This innovative product combines various enzymes strategically selected to address specific nutritional challenges in poultry diets.

a) Cellulase
Cellulase is an enzyme complex that breaks down cellulose, a polysaccharide found in the cell walls of plants. Cellulose is composed of long chains of glucose molecules linked together by β-1,4-glycosidic bonds, making it a tough and fibrous substance that many animals, including poultry, cannot digest on their own. Cellulase enzymes help in hydrolyzing these bonds, converting cellulose into simpler, more digestible sugars.
b) Xylanase
Xylanase is an enzyme that hydrolyzes xylan into xylose, a simpler sugar. Xylan is a type of hemicellulose, which, like cellulose, is a polysaccharide present in plant cell walls. Xylanase breaks the β-1,4-glycosidic bonds in xylan, making it easier for poultry to digest plant-based feed ingredients.
c) β-Glucanase
β-Glucanase is an enzyme that plays a significant role in poultry nutrition by breaking down β-glucans, which are complex polysaccharides found in the cell walls of cereals such as barley, oats, and wheat. β-glucans are glucose polymers linked primarily by β-1,3 and β-1,4 glycosidic bonds. These β-glucans can be problematic in poultry diets because they increase the viscosity of the intestinal contents, hindering nutrient absorption and overall digestion. Here’s an overview of β-glucanase and its benefits in poultry nutrition.
d) Phytase
Phytase is an enzyme that catalyzes the hydrolysis of phytic acid (myo-inositol hexakisphosphate), a form of phosphorus that is commonly found in plant seeds and grains. Phytic acid binds phosphorus in a form that is not readily available to poultry because they lack sufficient endogenous phytase activity to break down this compound.
Phytase hydrolyzes phytic acid through a stepwise removal of phosphate groups, resulting in the release of inorganic phosphorus and lower inositol phosphates. This process occurs primarily in the stomach and upper small intestine of poultry, where the pH conditions are favorable for phytase activity.
e) Alpha-Amylase
Amylase acts on the α-1,4-glycosidic bonds within the starch molecule. Alpha-amylase randomly cleaves these bonds along the starch chain, resulting in the production of smaller carbohydrate molecules like maltose, dextrins, and glucose. These simpler sugars are then readily absorbed in the small intestine and utilized for energy.
f) Pectinase
Pectinase is an enzyme that catalyzes the hydrolysis of pectin, a structural polysaccharide in the cell walls of plants, particularly in fruits and vegetables. Pectin consists of a complex set of polysaccharides rich in galacturonic acid. Pectinases include a group of enzymes such as polygalacturonase, pectin lyase, and pectinesterase that break down pectin into simpler molecules like galacturonic acid, arabinose, and methanol which can be more readily absorbed by the poultry’s digestive system.
g) Protease
Protease is a type of enzyme that catalyzes the hydrolysis of peptide bonds within proteins, converting them into smaller peptides and free amino acids. These simpler molecules are more easily absorbed and utilized by the poultry for various physiological functions.
h) Lipase
Lipase enzymes work by hydrolyzing the ester bonds within triglycerides, breaking them down into free fatty acids and glycerol. This process primarily occurs in the small intestine, where lipase from the pancreas mixes with dietary fats, facilitating their breakdown and subsequent absorption by the intestinal cells.

3. Benefits of XZYME:

Benefits of using feed enzymes to poultry diets include; reduction in digesta viscosity, enhanced digestion and absorption of nutrients especially fat and protein, improved Apparent Metabolizable Energy (AME) value of the diet, increased feed intake, weight gain, and feed–gain ratio, reduced beak impaction and vent plugging, decreased size of gastrointestinal tract, altered population of microorganisms in gastrointestinal tract, reduced water intake, reduced water content of excreta, reduced production of ammonia from excreta, reduced output of excreta, including reduced N and P (Campbell et al. 1989).
a) Reduction in Digesta Viscosity: (Morgan et al,1995) found that that enzyme supplementation of wheat-based diets significantly reduced foregut digesta viscosity of birds. The reduction in foregut digesta viscosity was achieved primarily by reducing the molecular weight through hydrolysis of xylan backbone by endo-xylanase into smaller compounds and thus reduction in viscous effects of the feed because foregut digesta viscosity is directly proportional to the molecular weight of wheat arabinoxylans (Bedford and Classen, 1993).
b) Increase in Available Energy: One of the main reasons for supplementing wheat- and barley-based poultry diets with enzymes is to increase the available energy content of the diet. Increased availability of carbohydrates for energy utilization is associated with increased energy digestibility (Partridge and Wyatt ,1995). The AME of wheat has been extensively studied and found to have a considerable range i.e 9500–16640 kJ/kg (Mollah et al. 1983). Enzyme supplementation improves this range by enhancing carbohydrate digestibility, reducing gut viscosity, and improving fat utilization (Almirall et al. 1995).
c) Improvement in Nutrient Digestibility: Enzymes have been shown to improve performance and nutrient digestibility when added to poultry diets containing cereals, such as barley and wheat (Fengler et al. 1988).
d) Health improvement: Morgan and Bedford (1995) reported that coccidiosis problems could be prevented by using enzymes. Birds fed a wheat-based diet with and without glycanase supplementation showed vastly different responses to coccidiosis challenge. Growth was depressed by 52.5% in the control group but by only 30.5% in the enzyme group, which also had a much better lesion score. An increase in digesta passage rate and a reduction in excreta moisture are often noted when glycanases are added to poultry diets, which may be detrimental to the life cycle of the organism.
e) Impact on Environment: Enzymes have been approved for use in poultry feed because they are natural products of fermentation and therefore pose no threat to the animal or the consumer. Enzymes not only will enable livestock and poultry producers to economically use new feedstuffs, but will also prove to be environmentally friendly, as they reduce the pollution associated with animal production. As well as contributing to improved poultry production, feed enzymes can have a positive impact on the environment. In areas with intensive poultry production, the phosphorus output is often very high, resulting in environmental problems such as eutrophication.
This happens because most of the phosphorus contained in typical feedstuffs exists as the plant storage form phytate, which is indigestible for poultry. The phytase enzyme frees the phosphorus in feedstuffs and also achieves the release of other minerals (e.g. Ca, Mg), as well as proteins and amino acids bound to phytate. Thus, by releasing bound phosphorus in feed ingredients, phytase reduces the quantity of inorganic phosphorus needed in diets, makes more phosphorus available for the bird, and decreases the amount excreted into the environment.

Conclusion:
XZYME represents a significant advancement in poultry nutrition, offering a tailored solution to maximize feed efficiency and optimize poultry health. With its comprehensive enzyme blend and proven effectiveness, XZYME supports sustainable and profitable poultry production practices.

References:
Almirall, M., M. Francesch, A. M. Perez-Venderell, J. Brufau, and E. Esteve-Garcia. (1995). The differences in intestinal viscosity produced by barley and ß-glucanase alter digesta enzyme activities and ileal nutrient digestibilities more in broiler chicks than in cocks. Journal of Nutrition 125: 947–955.

Annison, G. and M. Choct. (1991). Anti-nutritive activities of cereal non-starch polysaccharides in broiler diets and strategies for minimizing their effects. World’s Poultry Science Journal 47: 232–242.

Bedford, M.R. and H. L. Classen. (1993). An in-vitro assay for prediction of broiler intestinal viscosity and growth when fed rye-based diets in the presence of exogenous enzymes. Poultry Science 72: 137-143.

Campbell, G.L., B. G. Rossnagel., H. L. Classen and P. A. Thacker. (1989). Genotypic and environmental differences in extract viscosity of barley and their relationship to its nutritive value for broiler chickens. Animal Feed Science and Technology 226: 221–230.

Creswell, D.C. (1994). Upgrading the nutritional value of grains with the use of enzymes. Technical bulletin, American Soybean Association, 341 Orchard Road No.11-03 Liat Towers, Singapore.
Fengler, A.I. and R. R. Marquardt. (1988). Water-soluble pentosans from rye. II. Effects on the rate of dialysis and on the retention of nutrients by the chick. Cereal Chemistry 65: 298–302.

Greiner, R., Konietzny, U., 2006. Phytase for food applications. Food Technol. Biotechnol., 44(2): 125-140.

Mollah, Y., Bryden, W.L., Wallis, I.R., D. Balnave and E. F. Annison. (1983). Studies on low metabolisable energy wheats for poultry using conventional and rapid assay procedures and the effects of processing. British Poultry Science 24: 81–89.

Morgan, A.J. and M. R. Bedford. (1995). Advances in the development and application of feed enzymes. Australian Poultry Science Symposium 7: 109–115.

Panda A.K., S. V. Rama Rao, M. V. L. N. Raju, M. R. Reddy and N. K. Praharaj. 2011. The Role of Feed Enzymes in Poultry Nutrition.

Partridge, G. and C. Wyatt (1995). More flexibility with new generation of enzymes. World Poultry 11(4), 17–21.

Wallis, I. (1996). Enzymes in poultry Nutrition. Technical Note, SAC.West Mains road, Edinburgh.

Ward, N.E. (1995). With dietary modifications, wheat can be used for poultry. Feedstuffs 7 Aug, 14-16.