Empowering the Future: Second Generation Poultry Entrepreneurs
We are thrilled to present an enlightening conversation with Mr. Mohit Arora, Director, Ravioza Biotech & Biozene an industrious professional contributing significantly to the growth of Ravioza Biotech & Biozene within India’s thriving poultry landscape. Mohit’s multifaceted journey, from academic pursuits in renowned international universities to hands-on experience across diverse sectors, offers a unique vantage point into the intricacies of the poultry industry.
In our discussion, we explore Mohit’s extensive experiences, uncovering his perspectives and expertise. Delving into the industry’s challenges, encompassing aspects from production complexities to marketing strategies, Mohit graciously shares his insights. His forward-thinking recommendations aim not only to overcome existing obstacles but also to guide the poultry sector towards a prosperous and sustainable future.
Poultry Creations: What sparked your interest in the poultry industry, and how did your educational journey in business management and international business shape your approach to this field?
Mohit: After completing my education, I initially explored opportunities in a different industry. During this time, I gained valuable insights that led me to reconsider and ultimately decide to join my family’s established business in the poultry industry. My father’s esteemed reputation and extensive knowledge in this field were compelling factors that influenced my decision, as I recognized the invaluable mentorship and experience, he could provide for my professional growth. Moreover, observing the positive trajectory and growth prospects within the poultry industry further motivated me to align my career aspirations with this dynamic field. My educational background in Business Management from Robert Gordon University, Scotland and International Business from Salford university, UK has significantly shaped my approach to our family business.
Initially, my focus was on thoroughly understanding the business model and immersing myself in the industry’s operational nuances. Subsequently, I identified areas for potential improvement and innovation within our operations. Integrating the theoretical knowledge and practical insights garnered during my education, I am now implementing strategies and innovative approaches to enhance our business practices and achieve sustainable growth.
Poultry Creations: Your extensive educational background and practical experiences across various sectors are impressive. How do you apply the diverse skills and knowledge gained from your business management and international business degrees, as well as your internships in marketing and accounting, to the unique challenges and operations within the poultry industry?
Mohit : My educational journey included practical internships that provided valuable insights into business operations. When I joined our family business in India, I initially faced challenges adjusting to different work cultures, a common aspect across countries and companies. My international exposure has been crucial, especially in handling our global trading initiatives. Leveraging the skills and experiences gained from my education, particularly during my time in Europe, I’m actively involved in strategizing to expand our sales in international markets.
In my view, effective communication stands out as a vital factor in managing successful business deals. I aim to apply my diverse experiences and skills to navigate the unique challenges within the poultry industry, ensuring our business thrives.
Poultry Creations: Entering a family-owned business often brings forth distinctive challenges. Can you highlight some key moments or strategies you utilized to uphold and advance your father’s established legacy in the poultry sector while introducing your fresh perspectives and innovative approaches?
Mohit : I personally feel that joining a family business poses challenges for the new generation due to the pressure of upholding established success. However, it also presents a blessing and advantage to begin a career within a well-established business. One’s perspective on this situation varies based on the individual and how they approach it. Consequently, their actions will follow suit. My strategy is straightforward. Initially, I prioritize dedicating time to understand the business and industry thoroughly. I aim to implement changes that I believe will contribute to the company’s growth positively. Once I’ve gained a comprehensive understanding of the industry and acquired sufficient technical and financial knowledge about the business, establishing a solid foundation, I plan to introduce appropriate innovations that align with our goals and further advance the business.
Poultry Creations: How has your practical training and courses in poultry, specifically the experience at Agrivet school under Dr. Arindam and the team of veterinarians, impacted your understanding of poultry health management and its application within your company?
Mohit : So, I believe knowledge comes from both academic learning and practical experience. During my course at Agrivet School under Dr. Arvindam and the team of veterinarians, I learned about the poultry industry using both these methods. The remarkable aspect of the course at Agrivet was its comprehensive approach, covering various aspects of the industry. I feel much more confident in my current work after completing the course
Poultry Creations: Managing production and marketing in the poultry industry is a balancing act. Could you share how you manage this dual responsibility effectively? Additionally, when overseeing hatcheries spread across various locations like Madhya Pradesh and Rajasthan, what challenges do you encounter, and how do you maintain consistent operations and quality control among these different sites?”
Mohit : As of now, I am managing and planning my days accordingly. Taking care of the production will provide me with the best technical knowledge about the products and the industry as well. Marketing is something I have always been interested in, and I have a few plans in the future to enhance the intensity of our marketing strategies. We have a team of people who have been doing a great job before I joined the business. At this point, I wanted to take the responsibility to manage these segments and learn as much as I can right now.
Regarding the hatchery segment of our business, we have provided the right training and have responsible employees who are operating the hatcheries. I have weekly visits to the hatchery and engage in regular discussions with the managers there.
Poultry Creations: Ensuring sustainability and ethical practices in poultry production is increasingly important. What initiatives or innovations has Ravioza Biotech & Biozene implemented or plans to implement to promote sustainability and ethical standards in the poultry industry?
Mohit : Sustainability is a cornerstone for any business, and ethical practices are paramount. At Ravioza Biotech & Biozene, we’re actively engaging in promoting our company through all our social media channels. Additionally, we aim to provide farmers with knowledge about our products to foster awareness and promote ethical standards within the industry.
Poultry Creations: How has the support and guidance from your father, Dr. Dinesh Kumar Arora, played a pivotal role in your journey, especially in navigating the complexities of the poultry industry and your ventures into diverse sectors like pharmaceuticals?
Mohit: Working with my father is a pleasure due to his personality and work ethics; there is so much to learn from him. We have a good understanding between each other, and he is always supportive and open to my opinions.
With 30 years of experience in this industry, he has worked really hard to be where he is today, and I aim to assist him in growing the company. His knowledge, experience, and guidance are my biggest assets.
Poultry Creations: Can you share some of the most impactful lessons or insights you’ve gained while working in the poultry industry, and how have these experiences shaped your leadership style and decision-making processes?
Mohit: I am learning a lot since joining this industry, and I believe there is still much more to learn on this journey. I have observed people working really hard, witnessing their growth while always believing that the industry should grow at a similar pace. As part of the poultry industry family, I believe it’s essential for us to work together for the industry’s improvement, which will also contribute to our individual growth.
Poultry Creations: How do you navigate regulatory challenges and compliance issues in the poultry sector, and what measures do you take to ensure your company remains aligned with industry standards and regulations?
Mohit : I personally feel that the industry is in a stage of growth where we all need to act accordingly. We need to put efforts into improving the quality of work in every single segment of the industry. This will help us achieve a better and more sustainable future.
Poultry Creations: How do you navigate regulatory challenges and compliance issues in the poultry sector, and what measures do you take to ensure your company remains aligned with industry standards and regulations?
Mohit: To overcome challenges in the Indian poultry industry like high raw material costs, disease outbreaks, and regulatory complexities, essential strategies include leveraging technology for efficiency, implementing stringent biosecurity measures, diversifying supply chains, exploring new markets, and advocating for streamlined regulations. These initiatives aim to enhance productivity, mitigate risks, and foster sustainable growth in the industry.
Poultry Creations: Considering the nutritional benefits and versatility of chicken and eggs, how do you propose effectively promoting these food items to the general public? What strategies or innovative approaches would you suggest increasing awareness and encourage wider consumption?
Mohit: To effectively promote chicken and eggs, highlight their nutritional benefits via social media campaigns. Collaborate with influencers for recipe demos and partner with nutritionists for educational content. Introduce convenient, ready-to-cook options for wider consumption among diverse consumer lifestyles.
Poultry Creations: What constructive feedback or specific areas of improvement would you like to convey to Poultry Creations magazine in order to enhance its content quality, relevance, or impact within the poultry farming community.
Mohit: I believe Poultry Creations magazine is doing wonderful work; it’s an absolute privilege to be part of your esteemed publication. Thank you for providing such valuable insights and opportunities to the poultry community.
