International Poultry & Livestock Expo 2024
The International Poultry & Livestock Expo 2024 is scheduled to take place in New Grain Market, G.T. Road, Karnal, Haryana, from March 1st to 3rd, 2024. Anticipate an engaging event spotlighting cutting-edge advancements and promoting collaboration within the poultry and livestock industry. In our recent discussion with Mr. Yogesh Kaushik, Project Head of IPDL Expo 2024, we delved into the organizational details, goals, and anticipated participation numbers for this exciting expo.
Poultry Creations: Could you provide a brief overview of the organizing team behind the IPDL Expo 2024? What expertise and experience does the team bring to ensure the success of the event?
Yogesh: Team ADAMAS Events Pvt Ltd, with the support of all poultry stalwarts, poultry associations, poultry leaders, and poultry people are behind the success of the IPDL Poultry Exhibition. Before, during, and after the exhibition, all work is executed with full planning. We have different teams for marketing, promotion and operations of the IPDL Expo.
Poultry Creations: Can you provide a brief overview of the IPDL Expo 2024 and its key objectives?
Yogesh: The IPDL Expo 2024 is the 4th edition of the IPDL Expo Series. We started in August 2019, and every year we organize it. Our main mission behind organizing IPDL Expo is to promote the poultry segment and its benefits among people. When more people join this business, more awareness will increase about its benefits.
Poultry Creations: Have you faced any challenges in organizing the IPDL Expo 2024, and how have you addressed them?
Yogesh: Yes, we have faced many challenges in this. First of all; we have to generate trust among poultry peoples; that we are organizing this exhibition to promote the poultry industry. It was not easy; Now we are on the right track under guidance of Poultry leaders and we shall face all challenges. Many Poultry companies show their trust in us, and we are trying hard for this.
Poultry Creations: What marketing and promotional strategies are being employed to create awareness about the expo?
Yogesh: We are conducting 360-degree promotional activities to create awareness about the exhibition. We have our own in-house call center, where a team of telecallers invites all poultry farmers and visitors. We employ marketing strategies both online and offline, including print media, door-to-door activities, group invitations, and more.
Poultry Creations: What factors influenced the decision to choose Karnal, Haryana, as the location for the IPDL Expo 2024?
Yogesh: Good Question! Karnal is a city known for its peace and progressive environment for businesspeople. It is strategically located on National Highway 44, providing excellent connectivity to states like Punjab, Delhi, Rajasthan, Himachal Pradesh, Uttarakhand, and Jammu & Kashmir. Moreover, it is just 120 km away from both Delhi and Chandigarh airports.
Approximately 70% of poultry farmers are situated within a radius of 20-200 km from this city, making it a prime location for our event. Additionally, around 80% of companies have their regional offices in Karnal. Hence, we have chosen this city for the exhibition.
Poultry Creations : Who are the target participants expected at the expo?
Yogesh: Everyone who serves the poultry industry is our target audience. The expected participants at the expo include poultry farmers, industry professionals, suppliers, government representatives, researchers, entrepreneurs, industry associations, and media personnel.
Poultry Creations: Could you share information about the exhibitors and sponsors participating in the IPDL Expo 2024?
Yogesh: Yes, Pollex Equipment is our lanyard sponsor, and Dhiman & Sons is our associate sponsor. Additionally, Aastha Group, VH Group, Intas Pharmaceuticals, Virbac Animal Health, Carus Lab, V Tech, Hindustan Equipment’s, Tiri Insulations, Vesper Pharmaceuticals, and many more are also sponsors of the event.
Poultry Creations: Can you share information about any poultry associations or industry organizations that have shown support or collaboration for the IPDL Expo 2024? How has their involvement contributed to the event’s success?
Yogesh: Yes, we have the support of the Poultry Federation of India, Broiler Breeder Association North, All Poultry Association North, Progressive Poultry Farmers Association (Punjab), North India Broiler Breeders Association (Uttar Pradesh), NIBPA, Poultry Farmers Broilers Welfare Federation, NECC, PBPWA (Punjab), and many more. All these associations are actively involved and are inviting all their members to be a part of this event
Poultry Creations: What is the anticipated number of visitors you expect to participate in the IPDL Expo 2024?
Yogesh: We are expecting more than 5000 visitors from northern states of India, including Haryana, Punjab, Delhi, Rajasthan, Himachal Pradesh, Uttar Pradesh, Uttarakhand, Jammu & Kashmir and the rest of India.
Poultry Creations: What key message do you want to convey to industry professionals and associations through the IPDL Expo 2024?
Yogesh: Our sole message and motive are to promote the poultry industry on a large scale and elevate it to its pinnacle. We want to emphasize our unity, believing that UNITY IS STRENGTH. Jai Hind, Jai Poultry!
Poultry Creations: How do you plan to gather feedback from participants and exhibitors after the event?
Yogesh: To gather feedback from participants and exhibitors after the event, we utilize feedback forms, online surveys, follow-up emails and social media engagement. These methods ensure that we capture diverse perspectives and insights for continuous improvement.
